Implementing an environmental business strategy: A step-by-step guide

With more and more organizations seeking opportunities to generate benefits beyond compliance from environmental management activities, the challenges for environmental directors today is to develop and implement an environmental strategy that links environmental performance with the overarching strategic business goals of the organization. Organizations today are looking for opportunities to develop environmental management solutions that not only address the concerns of regulatory stakeholders, but also provide opportunities to improve operating efficiency and financial performance, enhance customer satisfaction, sustain market growth, and enhance goodwill, to satisfy the demands of a broader set of stakeholder groups including customers, investors, and employees. To achieve broader benefits from environmental management investments, this article shows how organizations must first develop a methodology for aligning their environmental management activities with the organization's strategic business goals and create a plan for systematically managing continuous improvement to achieve these goals. The second challenge is to implement this strategy at the business unit and facility level in a manner which integrates environmental management activities with an organization's core business processes to achieve improved product and service performance.     

Moral Entrepreneurship: Resource Based Ethics

This article studies the role of entrepreneurship in business ethics and promotes a resource-based ethics. The need for and usefulness of this form of ethics emerge from an analysis of contemporary business ethics that appears to be inefficacious and from a moral business practice formed out of the relationship between the veal calf industry of the VanDrie Group and the Dutch Society for the Protection of Animals (DSPA) in their development and implementation of a Welfare Hallmark for calves. Both organizations created jointly a new meat segment in the market by trust-building and partnership. The relationship shows a remodeling of capabilities of both organizations in the light of co-creation of values. The VanDrie Group established an effectuation of moral goals by being socially sensitive and resource-minded. The DSPA created openings for dialogue by being pragmatic in its ideals. Philosophically, this article sketches a resource-based ethics with Deweyan concepts as end-in-view and transactionality of means and ends. Both organizations show in their entrepreneurship the ability to create, what is called “Room for Maneuver” by exploring, socializing, individualizing, and growing. By maneuvering they set off a form of co-evolution between business and ethics. This article demonstrates what actual moral entrepreneurship can do in bringing about moral change by combining effectively social, policy, norm, and economic related values.     

Voluntary environmental management system standards: Case studies in implementation

Many anticipate that over the next decade, voluntary environmental management system (EMS) standards will take on the same importance in the marketplace as the ISO 9000 quality standards; the draft international EMS standard (ISO 14001) is on pace to be completed by mid-1996. In the United States, despite rapidly growing interest in EMS standards, most companies and regulatory agencies are uncertain about their potential benefits and about the process of developing an EMS. Case studies of EMS implementation, particularly in small and medium-sized companies, are needed to demonstrate the process and identify areas in which further EMS guidance is needed for environmental managers. This article presents seven case studies of EMS implementation in small, medium-sized, and large companies. Each company is participating in an EPA-sponsored Demonstration Project in which a variety of organizations are piloting the implementation of EMS standards (the project is being coordinated by NSF International, a not-for-profit company specializing in environmental and public health standards and certification). The case studies, written by the companies themselves, share experiences of EMS assessment, planning, and implementation, and discuss challenges that are special to particular industries.     

A demonstration of how virtual meetings can enhance sustainability in a corporate context

Video conferencing (VC) offers benefits to businesses and organizations. A three‐month trial was undertaken across a telecommunications company in Australia to evaluate the use of VC benefits monitoring software to capture data and calculate utilization and business travel savings from air and car travel for individual VC end points across the company. The results from the trial were used by the finance and administration department of the company to promote VC usage and, at the same time, to introduce a nonessential air travel ban, which led to annualized cost savings of up to 40% on business as usual.     

PROMOTING GROUND WATER POLLUTION PREVENTION IN SMALL BUSINESSES1

ABSTRACT: Although they have not been the focus of major regulations, small businesses can contribute pollutants to ground water through routine practices. Because strict regulation of millions of micro firms is not likely, water resource professionals face a challenge of how to reach small business operators with effective pollution prevention messages. The purpose of this study was to examine the factors that influence a small business operator to adopt measures that reduce potential ground water pollution. We looked at how information delivery, internal business characteristics, and external relationships are associated with voluntary preventive measures. Mail surveys from small businesses in New Jersey municipalities and interviews with business owners provided data about business characteristics and current pollution prevention activities. Findings suggested that businesses doing the most to prevent ground water pollution were generally more connected to external organizations and had more financial and technical resources. The study also discovered that small business owners fear government involvement in their affairs. The study concludes with recommendations to encourage more voluntary adoption of prevention measures by businesses. These center on separating assistance programs from enforcement and involving industry peer groups in an effort to make information available in a non-threatening manner.     

Working toward standards,auditor qualifications at the environmental auditing roundtable

The Environmental Auditing Roundtable (EAR) is the original professional organization dedicated to furthering the development and professional practice of environmental, health, and safety auditing. It began in 1982 as literally a roundtable of managers who met to discuss what environmental auditing was and to share practices. The group has held quarterly meetings since that time and has undergone several major changes. In 1984 the organization significantly expanded its membership and established a formal program committee. Major steps were taken in 1987 through the adoption of the Code of Ethics and the first formal bylaws to allow the EAR to be an organization with individual members and election of a board of directors by the membership at large. A significant milestone toward becoming a professional society occurred in 1991 with the incorporation of the EAR as a not-for-profit organization with a two-fold purpose: to provide a forum for the exchange of technical, regulatory, and professional auditing information; and to further the development and professional practice of environmental, health, and safety (EH&S) auditing. Today, there are about three hundred members of the EAR—individuals from industry, academia, service organizations, law firms, and government—who have agreed to abide by the Code of Ethics and to advance the practice of EH&S auditing.     

The theory of neighbourhood decline due to pariah land uses: Regaining control of the downward cycle

Some neighbourhood environments have become dumping grounds for locally unwanted land uses (LULUs) that middle-class Americans do not want near their homes. LULUs may combine with other pariah land uses to collectively undermine the quality of the local environment, reduce investment, government services, the proportion of middle-income people and associated businesses. As important neighbourhood attributes are lost, illegal activities, derelict structures, trash-strewn lots and the concentration of poor and unhealthy people may increase. This paper describes the theory behind the impact of pariah land uses through examples of the downward spiral experienced by Camden, New Jersey and the south Bronx, New York. It then documents the experience of one community, Elizabethport, New Jersey, in reversing that downward spiral. Success in Elizabethport came from the synergistic activities of local, state and federal governments, community groups, and not-for-profit organizations as they struggled to regain control through local environmental management, rebuilding, and reducing crime. Social capital was also strengthened by using a local community health concern—that of childhood asthma. Efforts to reverse the downward spiral of urban decay from pariah land uses should be multi-faceted, spurred by local efforts that address local concerns.     

Framing Shale Gas for Policy-Making in Poland

Despite enthusiasm about new gas reserves, shale gas has not come to Poland without controversies. This study examines how shale gas has been framed as a public issue by political and business elites, experts, local communities and civil society organizations. Through a frame analysis, we found three main frames about shale gas: shale gas as a novel economic resource, as a strategic resource for energy security and as a threat. However, only the first two frames, proposed by political and business elites, have shaped the policy process. The third frame, constructed by local actors and civil society groups, has had minimal impact. We explain this exclusion drawing on the deficit model of risk communication. This approach reveals that Polish experts, and business and political actors, during their interactions with local groups, have framed proponents of the threat frame as ‘incompetent actors’ effectively excluding the threat frame from policy processes.     

The theory of neighbourhood decline due to pariah land uses: Regaining control of the downward cycle

Abstract

Some neighbourhood environments have become dumping grounds for locally unwanted land uses (LULUs) that middle-class Americans do not want near their homes. LULUs may combine with other pariah land uses to collectively undermine the quality of the local environment, reduce investment, government services, the proportion of middle-income people and associated businesses. As important neighbourhood attributes are lost, illegal activities, derelict structures, trash-strewn lots and the concentration of poor and unhealthy people may increase. This paper describes the theory behind the impact of pariah land uses through examples of the downward spiral experienced by Camden, New Jersey and the south Bronx, New York. It then documents the experience of one community, Elizabethport, New Jersey, in reversing that downward spiral. Success in Elizabethport came from the synergistic activities of local, state and federal governments, community groups, and not-for-profit organizations as they struggled to regain control through local environmental management, rebuilding, and reducing crime. Social capital was also strengthened by using a local community health concern—that of childhood asthma. Efforts to reverse the downward spiral of urban decay from pariah land uses should be multi-faceted, spurred by local efforts that address local concerns.     

The challenge of implementing ISO 14001 for small- and medium-sized enterprises—surviving in the new global jungle

Conceptually, the five key elements in ISO 14001—policy, planning, implementation and operation, checking and corrective action, and management review—were designed to be simple enough for any business owner or manager to understand. Environmental Management Systems, aligned to ISO 14000, were originally set up toprovide a harmonized approach for organizations regardless of size, sector, or geographical situation. This article details the many challenges SMEs must confront in implementing the new standards.     

Enhancing Justice and Sustainability at the Local Level: Affordable Policies for Urban Governments

There are creative, affordable ways to address community development and also achieve goals of environmental sustainability. Approximately thirty case studies, based on interviews and usually also site visits, were completed during 2005. The case studies examined community gardening and urban agriculture, the greening of publicly controlled urban electricity and bus agencies, reuse centers and local business associations in the United States. Policy recommendations for city governments that emerged from the case studies are summarized here. There are many opportunities for financially pressed cities to assist the development of 'just sustainability' projects with minimal financial commitments. They can do so by rechannelling the purchasing decisions of public agencies, building partnerships with community organizations and developing the small business sector.     

Strategic evaluation of environmental projects in SMEs

This article examines how small and medium enterprises (SMEs) can improve their capital investment decisionmaking process for both environmental and general capital projects. It proposes a framework that helps integrate environmental impacts into capital investment decisions, while recognizing SMEs' specific management practices, unique culture, and constraints. The framework presented here is also applicable to independent strategic business units of larger organizations where the capital investment decision process is decentralized. ©2000 John Wiley & Sons, Inc.     

Promoting Good Environmental Management: Lessons from BS 5750

This paper evaluates the adoption of standards as proof of and an incentive for sound environmental practice in business and industry. The paper outlines the origins of environmental management and the development of the first environmental management standard BS 7750. The background to quality management is outlined to provide a context for these developments. The paper then goes on to examine the likely success of BS 7750 in actually improving the environmental performance of organizations in the light of experience in the field of quality. Finally, alternative approaches are looked at as ways of achieving environmental improvement.     

Enhancing Justice and Sustainability at the Local Level: Affordable Policies for Urban Governments*

Abstract

There are creative, affordable ways to address community development and also achieve goals of environmental sustainability. Approximately thirty case studies, based on interviews and usually also site visits, were completed during 2005. The case studies examined community gardening and urban agriculture, the greening of publicly controlled urban electricity and bus agencies, reuse centers and local business associations in the United States. Policy recommendations for city governments that emerged from the case studies are summarized here. There are many opportunities for financially pressed cities to assist the development of ‘just sustainability’ projects with minimal financial commitments. They can do so by rechannelling the purchasing decisions of public agencies, building partnerships with community organizations and developing the small business sector.     

Environmental portfolio analysis: An integrated strategic approach to environmental management

As businesses strive to reduce costs and become more competitive, environmental costs and potential future liability issues continue to raise overhead expenses. The decision process is further challenged by the various interpretations of existing laws and the uncertainty of future applicable regulations and their interpretation. To make more informed business decisions and bridge the gap between the environmental and business perspective, organizations need to be able to see the overall environmental picture and how it affects the current and future business operation. This article presents a systematic approach to developing an organization's integrated baseline “environmental portfolio” with various business risk levels and expected costs. Utilizing computer simulation, sensitivity iterations are performed to show the results of different scenarios. These scenarios can include various probabilities of cost levels, permitting strategies, and litigation, as well as the success of new technologies. Management can then focus attention on the main driving factors and avoid spending too much attention on lesser items. An additional benefit to this process is that communication between the various segments of an organization are enhanced since their perspectives are clearly articulated as part of the analysis. Sensitivity analysis also provides the framework for a sanity check of the process and results. Are projected levels of success reasonable? What levels would be required to change the decision, and how likely are they to occur? What level of overall business risk associated with environmental issues is prudent? In addition this article shows how computer modeling and simulation can bring a valuable perspective to the decision-making process.     

Does adding more lettuce make a hamburger truly green? A metaphor behind the green movement paradigm in designing cities

In designing cities, the label of the green movement these days is being applied to almost everything—starting from works of environmental non-governmental organizations and international as well as local conservation organizations to grass-roots resistance activism including radical environmentalism. This paper seeks to understand the motivation—the paradigm—behind the green movement initiatives and how the paradigm appears to shift from the ground reality. Conclusions suggest that, on one hand, environmental problems are far from being a matter of common sense and, on the other, the matter of intellectual and technological developments—the outcomes of rigorous academic research reflected in endless literature predominantly comprising the fields of environmental sociology, environmental anthropology, and conservation psychology—are in reality often found to be dealt with by shallow planning and policy practices without even realizing the big-picture that the paradigm is merely being used as an advertizing tool for making business profit. It is expected that, unless a shift from such negative practices towards a conscious and genuine commitment to proactive environmental stewardship is made, the situation will continue to be exacerbated.     

Green supply chain initiatives among certified companies in Malaysia and environmental sustainability: Investigating the outcomes

The relationship between green supply chain initiatives and performance outcomes has been subject to numerous studies but the results are not conclusive. This study tries to assess the actual environmental, economic and intangible outcomes resulting from the adoption of green supply chain initiatives. This study used a structured questionnaire derived from the literature and employing a mail survey to collect responses form a group of 569 ISO 14001 certified firms in Malaysia. The results of testing the hypotheses that predicted that green supply chain initiatives have positive effect on the outcomes showed that eco-design have significant positive effect on the four types of outcomes (environmental outcomes, economic outcomes, cost reductions, and intangible outcomes). Reverse logistics was found to have significant positive effect on cost reductions only. However, green purchasing was not found to have significant effect on any of the four types of outcome. Through designing environmentally friendly products and taking back products and packaging, business organizations can generate benefits to the environment, in the form of reduced waste and better resource utilization, in addition to economic benefits and cost reductions to the organizations.     

Business-oriented environmental performance metrics: Building consensus for environmental management systems

Today, environmental managers are learning new ways of adding value to their organizations. Before, the environmental department was an overhead expense—an indirect support group required for complying with burdensome regulations. Now, such departments add insights and value during strategic planning sessions, identify efficiency improvement opportunities, provide a superior return on investment, and—bottom line—improve profits. The primary approach to meeting the challenge is a new environmental management system (EMS) that identifies, measures, and manages a diverse set of internal and external customer needs. These needs include environmental cleanups, regulatory compliance, pollution prevention, and design for the environment—and each represents a potential improvement opportunity. Unfortunately, most organizations have so many such needs that all cannot be addressed at once, given the resource constraints of a competitive business climate. Thus, priority is a key concept of an effective EMS. This article describes an innovative application of consensus-building tools that quickly identify and set priorities for diverse environmental programs. The article also shows how appropriate performance measures will align these programs with corporate goals and objectives.     

Reducing anthropogenic environmental stresses: A review on cleaner production and industrial ecology

Cleaner production (CP) provides source control measures of minimizing the waste and emissions occurred by the production and processes. CP, which is also known by the term pollution prevention (P2), has been practiced for several years among various countries across the world. Practicing of CP in industries supports in optimization of materials utilization, lowering the energy consumption, and the reduction of emissions to air, water, and soil. CP provides a continuous and preventive environmental improvement for the organizations by focusing on the prevention rather than providing solutions, once the pollution has been occurred. Implementing CP in a business requires support from the employees from top to bottom levels in the hierarchy, to obtain a successful and long‐term outcome. Thus, CP is no longer considered as a standalone process and should be integrated in the entire business development activities, in order to improve the quality of life. CP can also be identified as a subset of industrial ecology, which focuses on designing the industrial processes, products, and services, in order to minimize the environmental concerns of the industrial activities. This article will provide an overview of the background of CP, the CP assessment methodology, and the concepts of industrial ecology.     

Environmental accounting—making it work for your company

There is no simple recipe for success in implementing environmental accounting. Day-to-day needs and strategic objectives will determine how an organization can benefit from environmental accounting. Our previous article listed many potential applications of environmental accounting and discussed common environmental accounting objectives.¹ This article is geared toward organizations that want to start implementing environmental accounting and create a foundation of success on which to build. In this context, the questions are (1) What are some logical starting points? and (2) Where do companies go from there? This article first describes some paradigms that may guide companies as they think about how to implement environmental accounting, then it presents a series of critical activities that are needed to make environmental accounting an integral part of ongoing business management functions.