Reframing Ecotage as Ecoterrorism: News and the Discourse of Fear

This study examines how certain Western institutional discourses reproduce particular human relationships with nature. The analysis focuses upon the institutional setting of the zoo, examining long-standing multi-voiced debates about zoos and exploring the contemporary zoo's conservation discourses and cultural, lexical, and spatial elements of gaze and power. The author contextualizes zoo discourses within Western ideological environmental dialectics, including those of Mastery–Harmony, Othering–Connection, and Exploitation–Idealism. The author relates these discussions to her empirical observations of how certain discursive themes are reproduced and complicated within a leading American zoo. In the tradition of critical research that advocates for social change, the essay concludes with analysis-driven discussion about possibilities for zoos to transform their core configurations to more progressively work as agents for systemic cultural and environmental change.     

Mobilizing Artists: Green Patriot Posters,Visual Metaphors,and Climate Change Activism

This essay examines the Canary Project's Green Patriot Posters campaign as activist art that collectively comments on the cultural coherence of our current relations to the environment, particularly in terms of global warming, sustainability, and the concept of linear economic growth. Aspiring to bring together artists under the eco-activist umbrella, the Canary Project relies on an old WWII-inspired frame with a narrow premise of that period's conservation efforts. Within this framework, a range of visual designs question, subvert, and promote continued economic growth and an ontology that “more” equals “better.” An analysis of the up–down orientational metaphors underscores a typology of these valuations and reveals one way to assess implications of such artistic efforts. That is, artistic expressions adapt and play with the contingent nature of metaphors, offering elaborations, extensions, and alternatives on basic structural elements and, hence, remark on how we orient ourselves and productively imagine being of/in the world anew.     

Bordering Ecosystems: The Rhetorical Function of Characterization in Gray Wolf Management

Decisions about iconic species such as the wolf provide a key index of human–nature relations. The gray wolf's reintroduction in the USA has been controversial, particularly at the interface of state versus federal management. This essay analyzes discourse surrounding this controversy, focusing on how wolves are characterized as ecological and social actors in official correspondence and management plans. I interpret this textual evidence by drawing from social theory regarding sovereignty, discipline, and population, including studies on bordering practices imposed on humans. As with humans, bordering practices in the case of the wolf may illuminate how political forces impose physical and discursive limits upon mobile bodies motivated to move across political borders by powerful exigencies of need. The essay seeks to amplify understanding about how regimes of power enact difference from “others” whose presence strongly influences the health of ecosystems and economies.     

Amplifiers on the Commons: Using Indicators to Foster Place-Based Sustainability Initiatives

This essay proposes a heuristic conservation between the emerging field of environmental communication and the “crisis discipline” of conservation biology in order to generate a set of ethical postulates for research, teaching, and professional consultation. To the extent that social/symbolic representations of “environment” embody interested orientations, such discourses potentially constrain and/or enable societal responses to environmental signals, including signs of ecological crises. The essay argues that, implicit in this and other functional premises, lies a principal ethical duty of environmental communication: the obligation to enhance the ability of society to respond appropriately to environmental signals relevant to the well-being of both human communities and natural biological systems.     

Charismatic life: spectacular biodiversity and biophilic life writing

ABSTRACT

The essay uses the term “charismatic life” to describe representations of nature that emphasize vitality and vibrancy. Beginning with how life is reified when nature becomes spectacle, the essay discusses how a fetishism of life was part of the early structuring logic of biodiversity science in a way that undermined crafting other ethical and political responses to loss. When biodiversity emerged as a popular science concept in the 1980s, it was described as a scientific replacement for the sentimental attachment to charismatic megafauna that previously structured conservation priorities. But this essay argues, in a historicized reading of conservation biologist E.O. Wilson’s popular science memoir Biophilia [Wilson, E. O. (1984). Biophilia. Cambridge: Harvard University Press] alongside the seminal edited collection Biodiversity [Wilson, E. O. (Ed.). (1988). Biodiversity. Washington, DC: National Academy of Sciences], that Wilson’s sentimental biopolitics renders the world as if a collection of living souvenirs – tokens by which to remember forms of life that will have been lost.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.     

Taking the Romance out of Extraction: Contemporary Canadian Artists and the Subversion of the Romantic/Extractive Gaze

As in many nation-states, Canadian modernity viewed nature through two seemingly opposed gazes: the extractive and the romantic. In many ways, the Romantic movement was a response to the de-humanizing effects of industrial extraction, a process that summarily stripped the natural world of spirit and meaning. For many working within this representational tradition, however, the search for ontological meaning was a question of developing techniques and technologies that will allow us to “see” the spiritual qualities of nature, to see that it can also be mined, assayed, and sold as a spiritual resource that will provide us with metaphysical comfort in the cold and meaningless universe created by the extractive gaze. In this essay, we examine the work of four contemporary Canadian artists who deploy postmodernist strategies of citation and parody to reveal the hidden connection between Canadian landscape art and extractive processes. In so doing, their work seeks to destroy the comforting and familiar pleasures of the extractive and romantic gazes and force Canadians to develop new ways of thinking about our relationship to nature.     

Legitimacy,access, and the gridlock of tiger conservation: lessons from Melghat and the history of central India

Though tiger conservationists almost ubiquitously acknowledge the necessity of landscape approaches and the involvement of local people for effective tiger conservation, reconciling these two needs presents certain challenges for practitioners. Seeking to address both local exigencies and conservation goals, state-sponsored ecodevelopment initiatives have become commonly associated with Project Tiger reserves in India. However, in this essay I argue that by focusing on the proximate sources of tension between tiger conservation and local people (i.e., human–tiger conflict, habitat degradation, and prey depletion), these programs have reinforced the ultimate causes of such tension: the structural inequalities that exists between local people and state organizations. By linking the historical literature with my own fieldwork in the Melghat Tiger Reserve of the Central Indian Highlands, I show how the current structure of ecodevelopment largely mirrors that of colonial forestry by attempting to enforce natural resource property rights in a way that privileges the state and delegitimizes local relational mechanisms of access to natural resources. In doing so, ecodevelopment reflects the political structure that facilitated the rise of conflicts between tigers and people and reinforces the “gridlock of tiger conservation” (Rastogi et al. 2012). With this political ecology perspective, I advocate solidarity between conservation practitioners, local people, and state organizations in addressing these structural problems to further conservation efforts. Emphasizing co-management’s ability to accommodate multi-scalar forms of authority, I end by offering three lessons for conservation from Melghat’s experience with colonial forestry and ecodevelopment.     

The sustainability of positive environments

Inspired by the emergence of the positive psychology (PP) movement, recent environmental psychology studies have identified a need for further inquiry into “positive environments” (PEs). Recognizing that PP has largely neglected the role of environmental factors in the appearance of positivity, this paper proposes the study of person–environment relations in order to explain human well-being, psychological growth, sustainable behaviors, and other psychological positive factors, in addition to studying the material and social well-being that a positive environment provides. The traditional view of environmental positivity (i.e., the environment as an inexhaustible and infinite source of resources that satisfy human needs) is contrasted against an ecological vision of PE in which the conservation of the quality of the environment is as important as the satisfaction of human needs. A definition of positive environment is presented and discussed, which conceives PE as a context that promotes individual and collective benefits and that also influences human predispositions to conserve—in the long run—the sociophysical structures on which life depends.     

Anthropomorphic Anthropocentrism and the Rhetoric of Blackfish

The documentary film Blackfish has made a splash at the box office, impacting millions of viewers and prompting calls to legislatively prohibit orcas from being held in captive environments. This essay analyzes Blackfish in terms of its anthropomorphic communication techniques that attribute human qualities to orcas. We introduce the term “anthropomorphic anthropocentrism” to argue that the anthropomorphic construction of orcas in Blackfish may well be a story that is more about what it means to be human than a story about what it means to be orca. Furthermore, we explain the importance of anthropomorphic anthropocentrism as an analytical tool that navigates environmental and ecological frameworks. We conclude that anthropomorphic anthropocentrism’s analysis of anthropomorphic rhetoric and the human epistemological assumptions it reflects, when taken together, offer significant insights into the ways environmental communication creates and/or disrupts human–nature relationships.     

Sporting Nature(s): Wildness,the Primitive,and Naturalizing Imagery in MMA and Sports Advertisements

This essay examines two Nike commercials, a TapOut commercial, and the proliferation of mixed martial arts (MMA) t-shirt visual culture, all of which symbolically link wildness and “nature” as primitivity to their particular sport contexts. MMA in particular, it is argued, is more symbolically available to symbolic discourses of the “natural” and the “primitive” because of the sport's technological minimalism. The MMA t-shirt is posited as a safe, masculine primitive performance, functioning as an expressive personal substitute (or supplement) to the analogous tattoos “worn” by many fighters and fans. Additionally, this paper reviews and connects several disparate bodies of literature, moving from a discussion of eco-critical principles for critiquing the cultural production of nature / the natural, to an assessment of “nature” as primitivity, and finally to highlight how critical analyses of sport and MMA implicate related categories. While environmental communication has addressed the place of “nature” in advertising, little has been written about how discourses of nature, gender, and the environment intersect with the highly mediatized culture of sports. This article adds to the subfield by initiating just such a critical discussion. Finally, I contend that one of the main ideological functions of the employment of nature imagery here is to implicitly authorize notions of wildness or the “primitive” in close association with a male animal ideology, and also to symbolically reinforce existing narratives which naturalize aggression. These advertisements posit, I argue, a metaphysical rather than realist ecological discourse, enabling an unsustainable narrative of the naturalness of human-on-human violence and aggression.     

Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.     

A Bird’s Eye View of the Malheur Wildlife Refuge Occupation: Nonhuman Agency and Entangled Species

In January 2016, armed militants occupied the Malheur National Wildlife Refuge, demanding an end to government control of the Refuge and other similarly protected public lands. Public discourse about the occupation highlights ongoing tensions around land use, property rights, and government overreach. The discourse foregrounds human animal concerns and all but erases nonhuman animal agency. This essay considers nonhuman animal agency and the entanglement of humans, nonhumans, and the land as seen in the occupation and surrounding discourse. We draw from critical animal studies and feminist posthuman theory to examine how discourses of the occupation produce and reinforce a sense of human exceptionalism that elides a more useful and nuanced understanding of human–nonhuman–land relatedness and agency. The analysis shows how, in the case of the Malheur occupation, occupiers and critics alike rely on discourses of “othering” towards both nonhuman animals and other humans. We take a “birding” perspective on the occupation to show how the webs of relationality that connect humans, nonhumans, and the land might be activated as an antidote to destructive discourses of human exceptionalism.     

Media Framing of Zoos and Aquaria: From Conservation to Animal Rights

Zoos and aquaria are controversial institutions, vilified by animal rights activists and championed by those who value their entertainment and educational resources. Examining media frames of these institutions can identify public perspectives. A qualitative content analysis was conducted for print and online magazine articles that discussed zoos and aquaria in North America. Sixty-five articles were analysed, and eight different frames were identified. The diverse frames highlight the differing roles of zoos and aquaria. Most of the articles were positive and supportive of zoos; 11% were negative. Animal welfare was the most common frame, from both positive and negative perspectives. Other frames, such as conservation and education, were less prevalent in the sample than expected, since zoos and aquaria portray themselves to be leaders in these fields. The unbalanced media discourse and small publication rate over the four years sampled suggest opportunities for increased media engagement on zoos and aquaria.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

Beyond Frames: Recovering the Strategic in Climate Communication

Recent calls for communication scholars and practitioners to identify effective communication means for mobilizing constituencies to address climate change often fall to distinguish between communicative acts that “mobilize” and mobilization that enables a particular end. The latter presupposes an account of the intentional or strategic alignment of mobilization, that is, the predicted or assumed relationships among a mobilized public, the mode(s) of influence or leverage this creates, and the expected consequences of such influence, i.e., how specific communicative efforts are related to outcomes or “effects” within a system. This essay argues that the neglect of strategic alignments in some recent climate communication campaigns have caused these campaigns to be non-adaptive at the scale and/or urgency required. Drawing on case studies of the 2007 Step It Up initiative and the Sierra Club's “Beyond Coal” campaign, the essay proposes viewing the strategic as an heuristic for identifying openings within networks of contingent relationships and the potential of certain communicative efforts to interrupt or leverage change within systems of power.     

“A Short Burst of Inconsequential Information:” Networked Rhetorics,Avian Consciousness,and Bioegalitarianism

This essay uses the concept of “avian consciousness” to reconsider assumptions about human communication and theorize networked rhetorics. By adopting an ornithomorphic frame, I critically read Don DeLillo's The Body Artist as an exploration of overlaps between human and avian consciousness. I then argue that avian consciousness provides a richer metaphor for understanding networked rhetorics than autistic consciousness, which is an increasingly dominant trope for explaining interaction with digitally networked media. I explore how Twitter, explicitly modeled on avian communication, can be understood as circulating information in ways analogous to the contact and assembly calls of birds. The essay concludes by noting that seeing avian features in human communication diminishes the perceived gap between human and nonhuman animal, holding out hope for a more bioegalitarian relationship between species.     

Eliding Extraction,Embracing Novelty: The Spatio-Temporal Configuration of Natural History

Natural history museums present fertile ground for considering material configurations of “nature” and “history.” This essay analyzes the Natural History Museum of Utah at Rio Tinto Center (NHMU) to explore how spatio-temporal configurations of nature and history may paradoxically elide the deep time of natural history. Primarily considering its naming and its spatial placement rather than the impressive collections it houses, I identify spatio-temporal distortions related to three elements of the NHMU: its naming after a multinational mining company, its architectural attempt to represent iconic landforms, and its imposition on a heretofore-undeveloped parcel of land. Taking these distortions in sum, I argue that the museum, which is meant by its architects to be in harmony with the land, elides rather than harmonizes with the land that produced its collections by replacing ancientness with novelty and by conjoining extraction and education. This elision, performed by a building purported to embody the full depth of time, may flatten the deep time of the geologic past, thereby abetting the concealment of the ever-expanding extraction.     

Land Community Participation: A New “Public” Participation Model

This essay presents a new “public” participation model that responds to contemporary participation problems. The author extends criticism of a false nature/culture dualism and responds to calls for pragmatic ways to expand participation to an expressive land community. The essay draws on existing scholarship that treats a range of direct to indirect forms of participation in environmental decision-making to argue for and explicate the land community participation model (LCP). The model features participation, power, and chronemics along three distinct and intersecting continua that bind and constitute participatory communication in environmental decision-making. Combining professional field experiences with rhetorical criticism, the author pilots the LCP model in a wilderness dispute resolution case study and suggests additional ways for using LCP as an interpretive guide and design tool in pursuit of environmental democracy.     

Anishnaabe Aki: an indigenous perspective on the global threat of invasive species

Conservation discourses tend to portray invasive species as biological entities temporally connected to colonial timelines, using terms such as “alien”, “colonizing”, “colonial”, and “native”. This focus on a colonial timeline emerges from scientific publications within conservation biology and invasion ecology and is enacted through invasive species management by state and NGO actors. Colonialism is influential for indigenous nations in myriad ways, but in what ways do indigenous understandings of invasive species engage with colonialism? We conducted ethnographic research with indigenous Anishnaabe communities to learn about the ways Anishnaabe people conceptualize invasive species as a phenomenon in the world and were gifted with three primary insights. First, Anishnaabe regard plants, like all beings, as persons that assemble into nations more so than “species”. The arrival of new plant nations is viewed by some Anishnaabe as a natural form of migration. The second insight highlights the importance of actively discovering the purpose of new species, sometimes with the assistance of animal teachers. Lastly, while Anishnaabe describe invasive species as phenomenologically entangled with colonialism, the multiple ways Anishnaabe people think about invasive species provide alternatives to native–non-native binaries that dominate much of the scientific discourse.