Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.     

Sporting Nature(s): Wildness,the Primitive,and Naturalizing Imagery in MMA and Sports Advertisements

This essay examines two Nike commercials, a TapOut commercial, and the proliferation of mixed martial arts (MMA) t-shirt visual culture, all of which symbolically link wildness and “nature” as primitivity to their particular sport contexts. MMA in particular, it is argued, is more symbolically available to symbolic discourses of the “natural” and the “primitive” because of the sport's technological minimalism. The MMA t-shirt is posited as a safe, masculine primitive performance, functioning as an expressive personal substitute (or supplement) to the analogous tattoos “worn” by many fighters and fans. Additionally, this paper reviews and connects several disparate bodies of literature, moving from a discussion of eco-critical principles for critiquing the cultural production of nature / the natural, to an assessment of “nature” as primitivity, and finally to highlight how critical analyses of sport and MMA implicate related categories. While environmental communication has addressed the place of “nature” in advertising, little has been written about how discourses of nature, gender, and the environment intersect with the highly mediatized culture of sports. This article adds to the subfield by initiating just such a critical discussion. Finally, I contend that one of the main ideological functions of the employment of nature imagery here is to implicitly authorize notions of wildness or the “primitive” in close association with a male animal ideology, and also to symbolically reinforce existing narratives which naturalize aggression. These advertisements posit, I argue, a metaphysical rather than realist ecological discourse, enabling an unsustainable narrative of the naturalness of human-on-human violence and aggression.     

Massachusetts v. Environmental Protection Agency: Constructing “Certainty” as Rebuttal

Massachusetts v. Environmental Protection Agency was the first Supreme Court opinion generated specifically as a response to the issue of anthropogenic CO₂ emissions, alleging that Environmental Protection Agency's (EPA) failure to regulate is leading to environmental harms for plaintiffs. This essay examines the majority opinion of Justice Stevens and his use of presumption and burden of proof, within a logic of problematic integration, to construct “certainty” as a rebuttal to and rejection of the “uncertainty” offered by EPA. I examine how this strategically constructed rebuttal to “uncertainty” functions as a declarative act of “certainty,” advancing a proposition whose scientific, legal, or political acceptance could function as a tipping point away from the claims of “uncertainty” used by opponents on this contentious issue. Because of the court's influence, the implications of their “certainty” extend beyond the case and into the broader discussion of climate change science and environmental communication.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.     

Rhetorical Landscapes as Epistemic: Revisiting Aldo Leopold's A Sand County Almanac

This essay examines the rhetorical impetus toward environmental human agency in Aldo Leopold's A Sand County Almanac (SCA). In identifying a foundation for this agency, Leopold relies on the epistemological function of rhetoric in an effort to bring to light the epistemic potential in reading the landscape. In this fashion, Leopold offers a way of knowing the environment through natural observations. The author identifies the unfolding epistemological revelations found in the three primary sections of SCA. Leopold describes these epistemological revelations gleaned from reading the landscape as “shifts.” The first shift, in Part I of SCA, offers the audience lessons through Leopold's own example in reading the text of the landscape. The second shift, described in Part II, describes his epistemological revelations acquired through his reading of the landscape. The final section of the book situates these epistemological revelations in one of the most influential concepts found in environmental ethics, the land ethic. Through these three iterations, Leopold not only instructs his readers in the rhetorical possibilities found in reading landscapes but also offers scholars of environmental rhetoric a unique understanding of analyzing landscapes as epistemological rhetoric.     

上海与周边客源地间的旅游业经济联系——基于微博受众群体短期出行类型分析

以上海周边地区的新浪微博用户为研究对象，采集其有关上海的博文和评论，通过词频统计、高频词共现网络、出行特征集合以及客源地经济差异函数，分析以上海为目的地的周边地区人口短期出行类型，探究上海与周边地区间旅游业经济联系的辐射、接受作用及其协调性，从短期旅游视角为上海旅游业经济发展提出合理建议。结果表明：(1)不同微博群体出行上海的频次有明显不同，客源地与上海旅游业经济的辐射力、接受力及其差量、效率既存在差别，又在一定范围内具有一致性，故将上海周边客源地划分为5类，其中合肥、嘉兴、舟山、南通表现最佳；(2)以医疗为目的和周期性商务、学习交流为主的群体对上海旅游业经济有稳定的促进作用，且周期性商务、学习交流群体的信息、出行成本最低，其他类型成本呈“点状”或“梯度”分异；(3)道路通达性与客源地经济差异系数拟合曲线呈“反抛物线”型，其对客源地与上海的旅游业经济协调性有明显影响。     

Imaging Toxins

This essay examines how toxins are visually represented in news and popular media. More specifically, it analyzes the function of visual narratives, identity, place, and uncertainty in the construction of the controversial toxicant Agent Orange, a defoliant used by the US military during the Vietnam War to reduce jungle cover and destroy cropland causing devastating health and environmental effects. Toxins present an interesting challenge for visual construction in that they are often invisible and banal in their esthetics. The essay concludes with five observations for understanding the relationship between images and toxins.     

Zen and the Art of the Selfie Stick: Blogging the John Muir Trail Thru-Hiking Experience

For cultures around the world, a journey, particularly one undertaken by foot through landscapes that are simultaneously natural and cultural, is both a metaphor for the discovery of the self and the divine and an embodied practice in the physical realm. Here we analyze twenty-six publicly available blogs of thru-hikers of the John Muir Trail in the Sierra Nevada mountains of California, U.S.A. Cognizant of the critiques of the intrusion of technology into wilderness areas, we examine how the communication medium of travel blogs becomes a vehicle for both self-reflection and for sharing spiritual experiences, and how the act of blogging merges virtual and corporeal communities formed among hikers. It is in the intersection of these social networks and mobile communication technologies that we find suggestions of changing relationships between a subculture of tech-savvy and highly connected hikers sometimes called “flashpackers” and the physical landscapes through which they travel.     

Toxic Sublime: Imaging Contaminated Landscapes

This essay attempts to address the lack of critical analyses of images of toxins by examining the photography of landscape artists whose goal is to create a presence for contaminated sites. Imaging toxicity is no simple task as many pollutants are invisible and sites of contamination are concealed, especially for those of privilege. Contemporary artists who attempt this challenge are often criticized that the beauty of their images obfuscates the health and environmental risk of the polluted sites they photograph. In response, this essay introduces the concept of the toxic sublime as a means of analyzing the tensions arising from visual representations of environmental contamination: beauty and ugliness, magnitude and insignificance, the known and the unknown, inhabitation and desolation, security and risk. The essay charts the evolution of the sublime in the US, describing how it has evolved from sites of nature to sites of technology to human damaged landscapes, some of which produce a toxic sublime. Through a close examination of Manufactured Landscapes, a twenty-five year retrospective of the images of noted environmental photographer Edward Burtynsky, this essay extends our understanding of the invention of the sublime in images, reconceptualizes the sublime response to contaminated places, as well as adding to our knowledge of how visual texts function to encourage contemplation of the viewers’ position within a polluted world.     

Mounting Tensions: Materializing Strategies and Tactics on National Park “Social Trails”

This essay builds from Samantha Senda-Cook's 2013 article, “Materializing Tensions,” to explore the material rhetorics of the so-called “social trails” of the Apostle Islands National Lakeshore. These improvised, foot-worn pathways, diverging from and running alongside official Park Service trails, materialize a tension between what Michel de Certeau termed “strategies” and “tactics,” revealing how both are always at play in park and preserve trailspace and how the movements of the individual trail walker actualize and perpetuate a common concept of place. The study demonstrates and advocates close rhetorical attention to material aspects of the biophysical environment and the way that physical traces of many individuals over time can influence the subsequent actions and interpretations of others. The final discussion argues that as further tensions in trailspace rhetorics are identified rhetorical analysis must not fail to account for them.     

Beasts,Burgers, and Hummers: Meat and the Crisis of Masculinity in Contemporary Television Advertisements

This paper examines three recent television advertisements that symbolically link meat not only with masculinity, but specifically with the “crisis in masculinity.” Using an ecofeminist lens, I engage in an intersectional analysis of these advertisements to demonstrate how they articulate the eating of meat with primitive masculinities as a response to perceived threats to hegemonic masculinity. These advertisements demonstrate that scholars interested in the status of masculinity must pay attention to the “threats” to masculinity posed by environmental and animal rights movements, and that scholars interested in environmental movements must pay attention to the role of masculinity in resisting moves toward sustainability. This analysis demonstrates the utility of ecofeminism in understanding the relationship between hegemonic masculinity and environmentalism while also pointing to the need for ecofeminism to continue to explore the implications of intersectionality for ecofeminist theory and criticism.     

Goshute Native American Tribe and Nuclear Waste: Complexities and Contradictions of a Bounded-Constitutive Relationship

This essay examines discourse from members of the Skull Valley Goshute Native American tribe about the nuclear-waste proposal and tribal controversy. Building from Kinsella's “bounded-constitutive” theoretical model of communication, I argue the environment (material) is more than a context where Goshute culture and policy development (symbolic) plays out. Rather, environment, culture, and policy mutually define each other, and the material environment constrains Goshute culture. Instead of the symbolic unilaterally influencing the material, the material responds and acts to influence the symbolic. The symbolic becomes responsible to the material and vice versa as the relationship is multi-influential and interactive creating political, cultural, and environmental complexities and contradictions while fueling intra-tribal conflict.     

It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom

As corporations seek to appeal to environmentally conscious stakeholders, advertisements containing environmental claims have become increasingly prominent. A corporation's desire for an enhanced corporate reputation, combined with lenient environmental advertising regulation, has created the perfect environment for corporations to use—and misuse—environmental claims, resulting in “greenwashing.” Defined as the act of disseminating disinformation to consumers regarding the environmental practices of a company or the environmental benefits of a product or service, greenwashing occurs around the world. This study is a cross-national content analysis of 247 print ads from 84 issues of mainstream magazines from the United States and United Kingdom. Three-fourths (75%) of the ads analyzed contained one or more aspects of greenwashing. Firms advertising in US magazines were significantly more likely to employ misleading/deceptive environmental claims than UK firms and magazines. These findings suggest that without increased environmental advertisement regulation, greenwashing will persist as a disingenuous means for corporate reputation enhancement.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Re-thinking oil: compensation for non-production in Yasuní National Park challenging <Emphasis Type="Italic">sumak kawsay</Emphasis> and degrowth

The Yasuní-ITT Initiative was an innovative development proposal based on the non-production of oil in Yasuní National Park in Ecuador, in exchange for international compensation, eitherin the form of direct payment or payment for environmental services. My aim is to investigate how the different actors understand this compensation for non-production of oil in Ecuador, an oil dependent country. Using a chronological review of the Initiative and forty in-depth interviews with key players, I critically engage the ‘environmental narrative’ around the Initiative inspired by sumak kawsay -a philosophy of life based on non-mercantilist values, known as “well living” in English or “buen vivir” in Spanish- and degrowth. In this article I argue that understanding the Initiative as an environmental matter and not as a problem of oil rent dependency exemplifies the limits of sumak kawsay and degrowth as proposals for an alternative to development. Results from Yasuní show that the Initiative ended up reproducing the fictions of nature valuation instead of de-linking nature from the valuation process. By drawing on a critical political economic framework, this paper shows that categories such as “dependency” and “rent” are fundamental in understanding the challenges of moving away from extraction-based development in developing countries. In summary, failing to differentiate between payment for the non-production of oil and compensation from the environmental services, Yasuní was a ´lost ‘opportunity for a bottom-up debate on what to produce and what not.     

“Ethereal Carbon”: legitimizing liquefied natural gas in British Columbia

ABSTRACT

This paper examines the provincial government of British Columbia's recent proposal of building a Liquefied Natural Gas (LNG) industry, in which natural gas extracted through hydraulic fracturing will be liquefied and then exported to Asian markets. Drawing upon the growing literature on energopower, petro-state, and petro-culture, selected texts and images from “LNG in BC”—the project's official branding website—were analyzed through a multimodal critical discourse analysis. The results reveal two primary strategies of legitimation: the first emphasizes the economic benefits of LNG development in terms of employment and taxation revenues; the second defines LNG as a means of strengthening B.C.’s environmental leadership. The second narrative depends heavily upon the symbolic values of natural gas, contrasting its “clean” appearance (as a colorless and odorless gas) with the material density and “toxic sensuality” of other “dirty” fossil fuels (such as coal, oil, and bitumen). The website also presents a linear and simplified “storyline” of the generation of LNG which emphasizes the simple, “clean” process of liquefaction to distract attention from the ecological and health risks of hydraulic fracturing.     

Amplifiers on the Commons: Using Indicators to Foster Place-Based Sustainability Initiatives

This essay proposes a heuristic conservation between the emerging field of environmental communication and the “crisis discipline” of conservation biology in order to generate a set of ethical postulates for research, teaching, and professional consultation. To the extent that social/symbolic representations of “environment” embody interested orientations, such discourses potentially constrain and/or enable societal responses to environmental signals, including signs of ecological crises. The essay argues that, implicit in this and other functional premises, lies a principal ethical duty of environmental communication: the obligation to enhance the ability of society to respond appropriately to environmental signals relevant to the well-being of both human communities and natural biological systems.     

Drilling Is Just the Beginning: Romanticizing Rust Belt identities in the campaign for shale gas

ABSTRACT

Public apprehension over the environmental, social, and health impacts of unconventional gas drilling, or fracking, prompts various responses from oil and gas industries. Natural gas discourses operating in the Marcellus Shale Region, USA, for example, counter claims of environmental harm by emphasizing the economic growth that industry spurs. This article argues that corporate narratives operating in the Marcellus renew the jobs versus environment dichotomy by romanticizing labor identities in the region, binding Rust Belt identities to extraction in the past, present, and future of the region. The danger of this discursive move is the exclusion of alternative possibilities for working, living, and being without fossil fuel industries. I employ a critical analysis of one corporate advertising campaign, “Drilling Is Just the Beginning,” produced by the natural gas drilling company Range Resources, to demonstrate how extraction discourses construct futures that depend on shale gas development, thereby marginalizing possibilities for ecologically sensible alternatives.     

A study on the dilemmas of resource utilization and tourism in Africa

This paper explores, explains and discusses issues around the dilemma between local conservation of natural resources (often, endangered species and habitats) and tourism needs in Africa. Often and in constitutional terms, local people have a right to exploit and use resources endowed in their local area. However, tourists often are interested in viewing the vegetation and animal resources undisturbed. Inevitably, there is an undeclared animosity of values and interests between local communities and tourists and state agencies. As a result, the dilemma is thus of governance. The purpose of this paper is to demonstrate the governance dilemma of resource utilization and tourism in Africa in a bid to create an informed stewardship framework for sustainability. This is achieved by way of case studies and narratives from Africa. As such, this paper will be a review literature on how different communities perceive tourism and derive livelihoods from their immediate environment. It also explains how the external factors influence local needs and interests. A more sustainable and operational framework that reduces friction among stakeholders is suggested.