Ken Burns and American Mythology in The National Parks: America's Best Idea

Ken Burns' series on the national parks reveals the evolving values of the American nation, particularly in relation to nature. Through both the beauty and the history of these set apart spaces, Burns presents and to some extent critiques America's mythic dreams of nature. Nature as new world garden and as frontier shapes the story that is told. This essay focuses on two themes, science and pluralism, and argues the presentation of each (the former with less depth, the latter with more) is constrained by the mythic narrative of pristine America that seems unable to evolve, either in the face of ecological values of interrelationships or pluralistic values that re-shape understandings of democracy. More attention to the problematic of the notion of preservation of pristine America would have enabled the film to speak more powerfully not only of the history of the parks, but also of their future.     

Neoliberal Style,the American Re-Generation,and Ecological Jeremiad in Thomas Friedman's “Code Green”

Emerging popular literature trumpeting the prospects for Manifest Destiny through a greener capitalism illustrates the re-emergence of American myth to explain chaotic times and uphold America's exceptional character. Today, this character is dominated ideologically by the rhetorical repertoire of neoliberal economics. In this essay, the author dissects neoliberal rhetorical style as articulated through national myth and ecological jeremiad in bestselling author Thomas Friedman's (2008) “Code Green” thesis. In Code Green, an American strategy for confronting the convergence of global warming, new economic competition abroad, and population growth, the author traces a mythic “evolution” in ecological jeremiad toward a sustainable free market frontier. Crafting a muscular yet ostensibly non-political rhetoric of individualist sacrifice and reward, Friedman refigures the dark side of Western-led globalization's past.     

Ken Burns' The National Parks: America's Best Idea (2009): Missed Opportunities for Environmental Messages

Ken Burns, over the course of a long and celebrated career, has developed an effective and popular formula for his documentary films, and a comfortable relationship with the Public Broadcasting System. With such a convincing, accomplished style, his work has the opportunity to tackle ecological concerns in his latest series, but Burns chooses not to do so, offering no explicit lessons to apply to current problems. While stressing the importance of the people's parks, ecological debates on land use for future citizen-owners are minimized; the conflict of conservation versus preservation policies is barely differentiated. With the skill and reputation of Burns, his researchers, and his production team, there is a singular opportunity for their films to address ecological issues, creating productive conversation using America as a microcosm of the larger global issues faced today. Nostalgia and national pride are useful, but those attributes should be channeled to look to the future.     

“Fox Tots Attack Shock”: Urban Foxes,Mass Media and Boundary-Breaching

This paper offers a brief comment/analysis of an abridged version of America's Best Idea that was produced and distributed by Earth Ministry (with WETA's approval). There were two versions (one for Christian audiences and the other for "everyone else," i.e. interfaith) that were distributed, along with a study guide, that use Ken Burns' film to teach about/endorse creation care. This paper discusses the ways in which the film is edited to highlight its already salient "God and country" themes and to suggest that this version of the film should prompt critics to reconsider the entirety of (the original) America's Best Idea as a more complex statement of faith/nationalism and to consider the extent to which both of these films suggest a privatized, personal environmental agenda. In other words, the broader discourses of creation care threaten to move environmental concerns out of the realm of policy/public/governance (unless articulated publicly to faith-based justifications) and into the realm of the individual's relationship with God first…and others (family, community, nation, world, and various assemblages, i.e. capitalism) second.     

The Misdiagnosis: Rethinking “Nature-deficit Disorder”

This study examines and critiques “nature-deficit disorder” (NDD), Richard Louv's popular theory of how and why children are alienated from nature. Specifically, I explore NDD within the context of one forest conservation education program that aligns with and operationalizes Louv's message. Underlying Louv's and forest educators' discourses are culturally specific assumptions about human-nature relationships. Both evoke a fall-recovery narrative—that children are separated from nature and must return—and promote science and naming to reconnect. I argue that, in the absence of deeper cultural examination and alternative practices, NDD is a misdiagnosis—a problematic contemporary environmental discourse that can obscure and mistreat the problem. I call on adults to rethink human-nature disconnectedness by returning to the psyche, digging deeper to the problem's cultural roots, and using nontraditional communication practices such as emotional expression and non-naming.     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

长江流域国家级保护地空间分布特征及其国家公园廊道空间策略研究

长江流域国家级保护地数量庞大、保护类型多样,为了实现对长江流域自然资源的整体保护和管理的目的,从全域尺度分析其空间分布特征是梳理长江国家公园廊道构建的重要基础。通过数理统计与ArcGIS空间分析,结合中国自然地理表征和人文地理表征,对长江流域现有8类共计996处国家级保护地空间的分布特征进行了研究,结果表明：（1）长江流域国家级保护地总体呈集聚分布,并形成三江源区域、三江并流区域、川西高山高原区域、秦岭中段区域、渝西盆地区域、环洞庭湖区域、环鄱阳湖区域、黄山区域、环太湖区域9个集聚区;（2）长江流域国家级保护地主要集中在中切割高山区和中下游低山丘陵平原区,覆盖了河网密布、水资源丰富、植物种类繁多、土壤肥沃、可达性较高、人口密度适中及经济发展水平较高的东部和中部区域。基于其国家保护地空间分布特征,提出构建“长江源头—入海口”重要保护节点、“洞庭湖—鄱阳湖—巢湖—太湖”重要保护片区、“武当山—华釜山—大凉山、巫山—武陵山—药山”重要保护带的“三重要”模式与“国家公园先行区—国家级保护地聚集区—自然、社会、经济优势区—原生动植物本底”的“四层次”体系相结合的长江国家公园廊道空间策略     

“Ethereal Carbon”: legitimizing liquefied natural gas in British Columbia

ABSTRACT

This paper examines the provincial government of British Columbia's recent proposal of building a Liquefied Natural Gas (LNG) industry, in which natural gas extracted through hydraulic fracturing will be liquefied and then exported to Asian markets. Drawing upon the growing literature on energopower, petro-state, and petro-culture, selected texts and images from “LNG in BC”—the project's official branding website—were analyzed through a multimodal critical discourse analysis. The results reveal two primary strategies of legitimation: the first emphasizes the economic benefits of LNG development in terms of employment and taxation revenues; the second defines LNG as a means of strengthening B.C.’s environmental leadership. The second narrative depends heavily upon the symbolic values of natural gas, contrasting its “clean” appearance (as a colorless and odorless gas) with the material density and “toxic sensuality” of other “dirty” fossil fuels (such as coal, oil, and bitumen). The website also presents a linear and simplified “storyline” of the generation of LNG which emphasizes the simple, “clean” process of liquefaction to distract attention from the ecological and health risks of hydraulic fracturing.     

Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Mounting Tensions: Materializing Strategies and Tactics on National Park “Social Trails”

This essay builds from Samantha Senda-Cook's 2013 article, “Materializing Tensions,” to explore the material rhetorics of the so-called “social trails” of the Apostle Islands National Lakeshore. These improvised, foot-worn pathways, diverging from and running alongside official Park Service trails, materialize a tension between what Michel de Certeau termed “strategies” and “tactics,” revealing how both are always at play in park and preserve trailspace and how the movements of the individual trail walker actualize and perpetuate a common concept of place. The study demonstrates and advocates close rhetorical attention to material aspects of the biophysical environment and the way that physical traces of many individuals over time can influence the subsequent actions and interpretations of others. The final discussion argues that as further tensions in trailspace rhetorics are identified rhetorical analysis must not fail to account for them.     

Mobilizing Artists: Green Patriot Posters,Visual Metaphors,and Climate Change Activism

This essay examines the Canary Project's Green Patriot Posters campaign as activist art that collectively comments on the cultural coherence of our current relations to the environment, particularly in terms of global warming, sustainability, and the concept of linear economic growth. Aspiring to bring together artists under the eco-activist umbrella, the Canary Project relies on an old WWII-inspired frame with a narrow premise of that period's conservation efforts. Within this framework, a range of visual designs question, subvert, and promote continued economic growth and an ontology that “more” equals “better.” An analysis of the up–down orientational metaphors underscores a typology of these valuations and reveals one way to assess implications of such artistic efforts. That is, artistic expressions adapt and play with the contingent nature of metaphors, offering elaborations, extensions, and alternatives on basic structural elements and, hence, remark on how we orient ourselves and productively imagine being of/in the world anew.     

The Ecological Jeremiad,the American Myth,and the Vivid Force of Color in Dr. Seuss's The Lorax

This essay explores Dr. Seuss's The Lorax through a combination of contextual, visual and narrative-based criticism. Specifically, rhetorical forms of the jeremiad and myth are examined as adaptations to the medium of children's literature. In addition, the force of illustrated images is discussed, including the rhetorical force of color. The essay begins with a discussion of both Dr. Seuss and The Lorax within the contexts of the early environmental movement's rhetoric of alarm and political activism. It then outlines Seuss's attempt at “propaganda with a plot” arguing that a collision of the American myth and ecological jeremiad parallel and divert from the environmentalist norm. A detailed analysis of illustrated imagery and the function of color demonstrate the rhetorical force toward narration and ideology possible in the visual form.     

Luoyang Dual Spatial Criterion Ecological City Construction

Abstract

The construction of an ecological city has two foundational platforms: the small platform, namely urban district or simply called as “city ecosystem”; and the big platform, namely around city district in certain region scope or also referred to as “city-region ecosystem”. The construction of an ecological city must be launched in the dual spatial criteria: in city (urban district) criterion—optimizing the city ecosystem; in city-region (city territory) criterion—optimizing the city-region ecosystem. Luoyang has the bright characteristic and the typical image within cities of China, and even in the world. The construction of an ecological city in dual spatial criteria—the city and the city-region—has the vital significance to urbanization advancement and sustainable development in Luoyang. In city-region criterion, the primary mission of Luoyang's ecological city construction is to create a fine ecological environment platform in its city territory. In city criterion, the basic duty of Luoyang's ecologic city construction is to enhance the ecological capacity and benefit of the central city.     

Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

Good Food,Good Intentions: Where Pro-sustainability Arguments Get Stale in US Food Documentaries

Focusing on recent documentaries about sustainable agriculture in the US—Food, Inc., The Garden, Fresh, and Farmageddon—this paper examines how pro-sustainable food arguments fail to merge environmentalism and environmental justice. By framing their approach to sustainable food production around the normative issue of “good food” for capitalist consumers, such documentaries ignore questions about community and cultural conceptions of farmers. In the process the films promote a problematic vision of the white family farm. As a consequence, these films limit a reimagining of alternative food systems, the roles for diverse actors within those systems, and possibilities for eaters beyond “voting with your fork.” Several exceptions, most notably The Garden, are used to suggest how cinema might radically re-envision participation in alternative forms of agriculture.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.