Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

The Role of Fictional Film Exposure and Narrative Engagement for Personal Norms,Guilt and Intentions to Protect The Climate

ABSTRACT

Using an integration of Norm Activation Theory, Value-Belief-Norm Theory and Narrative Persuasion, this study investigates the ability of an eco-dystopian science fiction film set in a world of excessive solar radiation to support intentions for pro-environmental behavior. Specifically, the influence of narrative engagement and explicit references to human responsibility for climate change are tested. A 2 (high vs. low narrative engagement) x?3 (human responsibility frame vs. temperature frame vs. no frame) plus control group (no film) experiment was conducted (n?=?257). Results show that compared to the control condition, the film had an indirect effect on behavioral intentions by raising the personal norm (a sense of personal obligation to act). The temperature change and human responsibility frames did not show any influence, while narrative engagement had an indirect effect on intentions by increasing guilt. The results are discussed with regard to their theoretical and practical implications.     

The Effect of Jump on Evaluating Natural Resource Investments

Abstract

The evaluation of mining and other natural resource projects is made particularly difficult by the high degree of uncertainty attaching to output prices. It is shown that the techniques of continuous time arbitrage and stochastic control theory may be used not only to value such projects but also to determine the optimal policies for developing managing. This paper describes a model for evaluating natural resource investments under uncertainty from a new perspective. The previous works in this field mostly regard the movements of natural resource prices as a continuous GBM process, which pays few attentions to the shock of unexpected bad news. Our model provides the first theoretical method to analyze the impact of such “jump” on investment decisions. It concludes that the more frequently bad news happens, the earlier a project will be invested.     

Engaged Communication Scholarship for Environmental Justice: A Research Agenda

ABSTRACT

As a discipline of crisis and care, environmental communication needs to address questions of environmental justice. This article argues that the most appropriate approach to studying environmental justice communication is engaged scholarship, in which academics collaborate with community partners, advocates, and others to conduct research. The article reviews prior engaged communication scholarship on environmental justice, and proposes four streams of future research, focused on news and information, deliberation and participation, campaigns and movements, and education and literacy.     

Routine Reporting of Environmental Risk: The First Traces of Micropollutants in the German Press

ABSTRACT

This article analyzes the emergence of a new environmental issue in the German press. Since the 1990s, scientists have detected traces of pharmaceuticals, hormones and chemicals in all segments of the water cycle. These micropollutants have negative effects on aquatic life and might affect human health. Their sources are manifold and include private households. Yet although micropollutants of are direct concern to media audiences, they are a challenging topic for news reporting. Although this issue is systemic and fraught with uncertainty, it does not easily translate into news stories. Our content analysis of 444 articles (1995–2015) reveals that the societal risk was rarely presented as a stand-alone topic. Instead, the issue was mostly covered as part of local routine reporting and framed as a challenge for experts to solve. Over time, the reporting became more managerial, while media framings of micropollutants gained more substance and scope. We contend that local routine reporting should receive more attention as a public forum for addressing emerging environmental concerns.     

Environmental Risk Information Seeking: The Differential Roles of Anxiety and Hopelessness

ABSTRACT

Americans’ concern about water quality has increased over the years. Indeed, several water issues made national news coverage during the past few years, such as lead in Flint, Michigan, algae blooms in Florida, and water quality at the Rio Olympics. In this study, we test two alternate paths of engagement relative to how people respond to water problems. First, we examine anxiety as a key variable that triggers active information seeking behaviors. Second, we look at hopelessness as an intervening variable that could explain why some people become disengaged with issues. Additionally, we test whether response efficacy moderates the relationships between perceiving a problem with water and these emotions. Using survey data collected during the fall of 2015, we examine the role of different emotions in increasing and decreasing active information seeking behaviors.     

Phony Facts and Eco-media: Fake Nature and the Call for Widespread Media Literacy

ABSTRACT

Mermaids: The Body Found privileges mythologized creatures in a fictional narrative disguised as a documentary film in order to blur the boundaries between fact and fiction. This franchise’s decisions to value factors of entertainment over educational material are not uncommon in our consumer-driven society, but the film's engagement with fake fact media potentially repositions how audiences think about important conservation issues by overshadowing critical oceanic environmental topics with fake facts. Although today’s viewers are adept in interpreting media, the mermaid franchise’s use of screen genres, corporate websites, and social media saturates viewers with fake facts making it difficult to delineate between authentic science and fictional narrative. Not a quantitative reception study of audiences, this critical analysis of multiple genres of eco-media examines the difference between fake nature documentary and other types of animal programming and mockumentaries emphasizing that the issue is not strictly a question of entertainment factors or even of the subversion of fact and fiction, alone, but that the real issue lies in the franchise’s willingness to participate in an ever-growing media moment in which programming based on fake and alternative facts has the potential to impact how the public thinks about key issues in politics and science.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Users’ Perspectives About the Potential Usefulness of Online Storylines to Communicate River Research to a Multi-disciplinary Audience

ABSTRACT

Effective communication practices are needed to support adaptive, collaborative and integrative environmental management. We propose the use of online storylines to communicate scientific outcomes in a way that is captivating, easily understood and accessible. Based on 20 interviews, we identified important attributes for the storyline content, structure and user interaction. We designed a storyline example about stakeholders’ perceptions of a river management intervention with consequences on the landscape. The intended audience consists of multi-disciplinary researchers and practitioners that could consider or apply research solutions outside their field of expertise in river management. We introduced the example in a workshop with 14 participants from research and practice. Our findings highlight the importance of including narrative elements via images, interactive figures and timelines to illustrate the research context. Moreover, storylines should explicitly state benefits as well as the limitations of the river research and include a glossary to clarify specific terms.     

Communicating Haze Crisis Online: Comparing Traditional Media News and New Media Perspectives in Singapore

ABSTRACT

To understand haze-related online communication in Southeast Asia, this exploratory study took a mixed method approach to conduct web analysis of online communication during haze crisis in Singapore, followed by textual analysis of traditional and new media content during peak days. First, web analytics showed that Singapore’s haze online communication occurred mostly on the Twitter platform with primary negative sentiments. Next, textual analysis results found that majority of traditional media-affiliated news provided informative haze reports and centered on positive measurements taken by government and authorities, similar to Public Information Model for crisis management. In comparison, haze-related new media content had diverse topics reflecting laymen’s viewpoints with critical tones and negative sentiments. News portals and blogs used two-way asymmetrical and symmetrical model for crisis management, respectively. Additionally, Social Cognitive Theory’s media diversity perspectives were applied to understand people’s media choices among traditional and new media during natural crisis with environmental influences.     

Increasing Local Salience of Climate Change: The Un-tapped Impact of the Media-science Interface

ABSTRACT

The media play a vital role in framing the narrative on climate change, however little work exists to assess the extent to which local media outlets increase public engagement on climate change through interaction and engagement with local academics. As temperatures rise and concerns mount that we have passed the tipping point, local media play a potentially critical role in communicating how climate change exacerbates their impact. Based on a review of extant literature on this topic, and a small pilot email survey, this article argues that scientists could be more active in increasing local salience of climate change by building trusted relationships with local media. Coverage of science in the media could benefit from closer engagement with local scientists as environmental stories often get more coverage in local media (compared to national media) which constitute an important source of knowledge on climate change. This would enable constructive discussions between local media and scientists, better translation of science to publics, increased awareness and interest of science production locally, and ultimately creating a trusted intermediary in the science-public interface.     

From Narrative of Promise to Rhetoric of Sustainability: A Genealogy of Oil Sands

Since its conception, “oil sands” has been the name of a pro-development narrative seeking to convince skeptics that bitumen saturating the sandstone of Alberta’s Athabasca region ought to be extracted and chemically altered into Synthetic Crude Oil (SCO). Over the decades, the nature of skepticism has changed, and thus oil sands (along with its meanings and claims) has been continually reproduced so as to placate new criticisms. This paper offers a discursive genealogy of the oil sands narrative, demonstrating how it has been transformed from what was throughout the twentieth century a materially situated “narrative of promise” aiming to prove that SCO production was physically possible and that it could be commercially profitable, into what by 2015 was at its core a largely reactive “rhetoric of sustainability” aiming to convince a new class of critics that, contrary to their claims, SCO was in fact being produced in an environmentally responsible manner.     

The Many Modalities of Social Networking: The Role of Twitter in Greens Politics

The popular microblogging service, Twitter, contains a variety of potential orientations—interpersonal, broadcast, news, advertising, public service, political, and so on—in its operation and applications. As an evolving social media platform, specificity and context are essential in understanding its significance and use-value. This paper investigates the multiple modalities of Twitter in the context of formal politics and, in particular, the Greens party in Australia. Presenting original evidence drawn from the Greens Members of Parliament and their advisers, it is shown how Twitter is mobilized in response to particular news agendas and stories, unfolding political events and processes, and an ongoing need for the Greens to speak simultaneously to committed environmentalists and the broader electorate. These uses reveal that Twitter is an important addition to the “media ecology mix” in the conduct of environmental politics, playing a direct role in political communication, strategies, and actions.     

“Ethereal Carbon”: legitimizing liquefied natural gas in British Columbia

ABSTRACT

This paper examines the provincial government of British Columbia's recent proposal of building a Liquefied Natural Gas (LNG) industry, in which natural gas extracted through hydraulic fracturing will be liquefied and then exported to Asian markets. Drawing upon the growing literature on energopower, petro-state, and petro-culture, selected texts and images from “LNG in BC”—the project's official branding website—were analyzed through a multimodal critical discourse analysis. The results reveal two primary strategies of legitimation: the first emphasizes the economic benefits of LNG development in terms of employment and taxation revenues; the second defines LNG as a means of strengthening B.C.’s environmental leadership. The second narrative depends heavily upon the symbolic values of natural gas, contrasting its “clean” appearance (as a colorless and odorless gas) with the material density and “toxic sensuality” of other “dirty” fossil fuels (such as coal, oil, and bitumen). The website also presents a linear and simplified “storyline” of the generation of LNG which emphasizes the simple, “clean” process of liquefaction to distract attention from the ecological and health risks of hydraulic fracturing.     

How Grammatical Choice Shapes Media Representations of Climate (Un)certainty

Although mass media continue to play a key role in translating scientific uncertainty for public discourse, communicators of climate science are becoming increasingly aware of their own role in shaping scientific messages in the news. As an example of how future media research can provide relevant feedback to climate communicators, the present study examines the ways in which grammatical and word choices represent and construct uncertainty in news reporting about the Intergovernmental Panel on Climate Change (IPCC). Qualifying and hedging language and other “epistemic markers” are analyzed in four newspapers during 2001 and 2007: the New York Times and Wall Street Journal from the USA and El País and El Mundo from Spain. Though the US newspapers contained a higher density of epistemic markers and used more ambiguous grammatical constructs of uncertainty than the Spanish newspapers, all four media sources chose similar words when questioning the certainty around climate change. Moreover, the density of epistemic markers in each newspaper either remained the same or increased with time, despite ever-growing scientific agreement that human activities modify global climate. While the US newspapers increasingly adopted IPCC language to describe climate uncertainties, they also exhibited an emerging tendency to construct uncertainty by highlighting differences between IPCC reports or between scientific predictions and observations. The analysis thus helps identify articulations of uncertainty that will shape future media portrayals of climate science across varying cultural and national contexts.     

Frequent but Accurate: A Closer Look at Uncertainty and Opinion Divergence in Climate Change Print News

The prevalence of uncertainty and opinion divergence frames in climate change news reporting has generated concerns about the misrepresentation of scientific consensus. We first develop reliable, valid, and more nuanced measures of often-conflated types of uncertainty and opinion divergence frames. Then we analyse the co-occurrence combinations of those distinct types of opinions, sources, and topics in mainstream climate change news stories between 2005 and 2015. Results indicate that while uncertainty and opinion divergence frames are indeed frequent, once clearly distinguished, they in general accurately reference non-scientist sources (e.g. government officials) and topics that do not have a scientific consensus (e.g. the severity of climate change effects).     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

Eleven Miles South of Hollywood: Analyzing Narrative Strategies in The Garden

This essay examines the narrative strategies employed in Scott Hamilton Kennedy's documentary The Garden (2008) and their impact on making meaning and drawing lessons from the film.