Interpreting Images of Fracking: How Visual Frames and Standing Attitudes Shape Perceptions of Environmental Risk and Economic Benefit

The news media’s increased reliance on visual communication to illustrate complex processes and promote learning stresses the importance of investigating how visual content impacts the understanding of scientific issues. In this paper, we investigate how members of the public interpret and make sense of differentially framed images of hydraulic fracturing (fracking) depicting environmental risk, economic benefit, or issue protest. For the analysis, a repeated measures online experiment was conducted with 250 participants to evaluate 40 photographs of fracking operations and consequences. Quantitative coding and thematic analysis of open-ended responses to the images reveal that standing attitudes, operationalized as support, opposition, or indecision about fracking, segments viewers into distinct groups and shapes interpretations of environmental risk and economic benefit. Issue opponents are more likely to indicate concern for the environment regardless of frame shown, whereas undecideds and supporters cite the impact on human health more frequently, largely in relation to job site safety. Supporters also see the least ambiguity, and most economic gains, in images about the controversial production practice.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Fracking in the German Press: Securing Energy Supply on the Eve of The ‘Energiewende’ – A Quantitative Framing-Based Analysis

In many countries worldwide, unconventional hydraulic fracturing (also known as fracking) is considered a natural steppingstone toward the use of renewable energies against the backdrop of climate change. Although commercial drilling for shale gas has not yet begun in Germany, the public discourse appears to be creating more controversy than in other European countries. Based on the theoretical concept of “framing,” we conducted a quantitative empirical study from January 2013 to December 2014 analyzing the coverage of fracking in three highly influential newspapers and political magazines in Germany. The results of this study provide the first insights into the discussion of fracking in the German news media and allow comparisons to the debate in other European countries. We found that fracking is mainly discussed in the economic context of securing the future energy supply while the potential risks of the technique are mostly ignored. We discuss our findings and try to explain the unbalanced reporting.     

Spreading the News on Carbon Capture and Storage: A State-Level Comparison of US Media

Carbon capture and storage (CCS) has received abundant federal support in the USA as an energy technology to mitigate climate change, yet its position within the energy system remains uncertain. Because media play a significant role in shaping public conversations about science and technology, we analyzed media portrayal of CCS in newspapers from four strategically selected states. We grounded the analysis in Luhmann's theory of social functions, operationalized through the socio-political evaluation of energy deployment (SPEED) framework. Coverage emphasized economic, political/legal, and technical functions and focused on benefits, rather than risks of adoption. Although news coverage connected CCS with climate change, the connection was constrained by political/legal functions. Media responses to this constraint indicate how communication across multiple social functions may influence deployment of energy technologies.     

Selling “Fracking”: Energy in Depth and the Marcellus Shale

The development of horizontal hydraulic fracture drilling or “fracking” has allowed for the extraction of deep, unconventional shale gas deposits in various shale seams throughout the USA. One such shale seam, the Marcellus shale, extends through New York State, Pennsylvania, and West Virginia, where shale gas development has rapidly increased within the last decade. This has created a boom of economic activity surrounding the energy industry. However, this bounty comes with risks to environmental and public health and has led to divisive community polarization over the issue in the Marcellus shale region. In the face of potential environmental and social disruption, and a great deal of controversy surrounding “fracking” the oil and gas industry has had to undertake a myriad of public relations initiatives to legitimize their extraction efforts in the Marcellus shale region, and to frame the shale gas boom in a positive light to stakeholders. This article investigates one such public relations initiative, the Energy in Depth (EID) Northeast Marcellus Initiative. Through qualitative content analysis of EID's online web material, this article examines the ways in which the industry presents and frames natural gas development to the general public. Through appeals to patriotism, the use of environmental imagery, and a claimed commitment to scientific reason, the oil and gas industry uses EID to frame the shale gas extraction process in a positive light, all the while framing those who question or oppose the processes of shale gas extraction as irrational obstructionists.     

Media Representations of Water Issues as Health Risks

ABSTRACT

Water is a critical natural resource for sustaining human life. Media representations are a factor in the formation of public risk perceptions and could influence water conservation and health promotion behaviors. The objective of this research is to identify how newspaper media in four Western U.S. states frame the public health risks associated with water resources. Researchers conducted a content analysis of 326 newspaper articles from eight major newspapers focusing on water resource issues published during a three-year period between January 2012 and December 2014. Results indicate that health risks associated with water are seldom mentioned, and that the risks most frequently covered with regard to water resources are those with direct and immediate impacts to area residents. Findings suggest that media coverage may not be consistent with the nature of health impacts associated with water, which often are long-term.     

Media Use and Public Perceptions of Global Warming in India

Media plays a vital role in informing the public about environmental threats. Although climate change is a global problem, developing countries such as India are often more vulnerable to the impacts due to poverty, illiteracy, and low public awareness. Using data from a nationally representative survey in India, this paper explores the relationships between media use, issue attention, and trust in informational sources on one hand and science-based climate change beliefs, risk perceptions, and policy support on the other. Results suggest that the Indian media, through consistent and accurate coverage of global warming using trusted sources, can play a positive role in increasing public engagement among a largely unaware population. Implications for climate change communication in India are discussed.     

Protective Progressives to Distrustful Traditionalists: A Post Hoc Segmentation Method for Science Communication

ABSTRACT

This study demonstrates a post-hoc segmentation that is effective in creating distinct and robust segments of interest for researchers and practitioners in science communication. We use agglomerative hierarchical clustering to classify survey respondents based on answers to a short, five-item battery of questions drawn from variables that are frequently used in science communication. Resulting segments demonstrate strong differences in regards to demographics, issue-specific science knowledge, attention to media, sentiment toward media, and social networking site use. We assess the utility of the segments through a series of regression analyses in order to determine differences among segments with regards to intent to seek information about three science issues: fracking, nanotechnology, and synthetic biology.     

亲贫式增长刍议:论少数民族地区的扶贫政策取向

考察了经济增长和扶贫政策之间的跨国证据,突出了区域差异和国家经验这两个层面上形成的促进共同发展的多样性。对亲贫式增长的定义表明经济增长和扶贫这两个发展战略之间可能存在一种权衡问题。跨国证据表明,平均收入增长率和低收入者的收入增长率之间关系的巨大差异性,使得扶贫战略完全基于经济增长政策的论断存在争议。持续的快速增长显然有益于贫困人口,但是,如果整体的快速经济增长伴随着收入分配的缓慢恶化,这对贫困人口的福利比对经济增长影响更大。如果一国总体处于低增长环境,那么经济增长将难以获得贫困人口的支持。同时面向经济增长和旨在明确经济增长所带来的好处的混合策略被证明在实现持续减贫中可能是最为成功的。研究认为,在中国长期高速经济增长的支撑下,少数民族地区在收入改善和贫困人口数量显著减少方面取得了另世人瞩目的成就,为促进经济增长的倡导者和干预式扶贫的拥护者提供了实践支持。然而,普适的经济增长有利于贫困人口,但不会以相同的程度发生在少数民族地区。显然,一项公共政策更关注经济增长是必要的,但也同时必须关注经济增长所带来的收益是否会反映在提供贫困人口收入和贫困人口不可能轻易放弃的福祉上。针对于少数民族地区最有效的发展政策,是那些主张共同发展和利用公共政策创造增长的战略,同时还有利于贫困人口的共同参与,以确保他们成为积极的参与者和增长的受益者。自然资源收益管理,原生态农产品开发和区域经济带建设被列为促进这种增长战略实施的三个最有前途的领域。     

Environmental risk assessment and the intrusion of bias

The concept of managing the environment and any associated human health impacts by means of such science-based tools as toxicological evaluation, risk assessment, and economic appraisal has become widely accepted in professional circles. These increasingly complex methodologies have not won universal support, however, even among the technically minded, and the wider public has in many cases remained sceptical. The public's seeming lack of enthusiasm has frequently been assigned to ignorance of science, irrationality even, and some attempts have been made to ameliorate the situation by means of education, though with little evidence of success. However, this review advances an alternative explanation, namely, that the disenchantment has more to do with procedural than technical matters. Many issues, although treated with technical risk assessment appear to have forced themselves onto the agenda because of factors only passingly connected with risk, and which are more related to the intrusion of disputed values and other sources of bias. This paper also notes that the intervention of bias in decision making is rife, and is found as much in professional as in public approaches. This need not itself be a problem, providing it is recognised and openly expressed. However, there remains a need for much greater circumspection and frankness by professions about the status of their art, and a determined effort if the full social benefits of environmental risk assessment (ERA) are to be realised.     

Corporations,Consumerism and Culpability: Sustainability in the British Press

Sustainability and sustainable development are prominent themes in international policy-making, corporate PR, news-media and academic scholarship. Its definitions are contested, however sustainability is associated with a three-pillar focus on economic development, environmental conservation and social justice, most recently espoused in the adoption of the UN Sustainable Development Goals in 2015. In spite of its common usage, there is little research about how sustainability is represented and refracted in public discourse in different national contexts. We examine British national press coverage of sustainability and sustainable development in 2015 in a cross-market sample of national newspapers. Our findings show that key international policy events and environmental and social justice frames are peripheral, while neoliberalism and neoliberal environmentalism vis-à-vis the promotion of technocratic solutions, corporate social responsibility and “sustainable” consumerism are the predominant frames through which the British news-media reports sustainability. This holds regardless of newspaper quality and ideological orientation.     

Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

中国城乡一体化水平的省区分异

推进形成城乡经济社会发展一体化新格局,是全面建设小康社会、实现城乡社会经济发展方式转型的重要举措。本文采用城乡发展差异系数、城乡一体化水平指数等指标,分析了中国城乡一体化水平的省区差异,揭示了这种地域分异所产生的影响因素,进一步探讨推进全国城乡一体化新格局形成的科学机制。研究表明,中国城乡发展无论是东部相对发达省区,还是西部欠发展省区,差异显著,呈现不均衡特点;城乡一体化水平受自然环境、经济社会发展综合实力和公共政策等因素影响明显;加快建构城乡一体化发展新格局,需要进一步纠正"城市偏向"的发展观,加大城乡统筹力度,推进城乡基本公共服务均等化进程,并根据变化趋势,调整公共政策的着力点,提升城乡一体化发展的区域协调性。     

Using Nonprofit Narratives and News Media Framing to Depict Air Pollution in Delhi,India

How is the air pollution issue in Delhi framed by the news media and narrated by nonprofit organizations? To study news media framing, we employed an inductive approach based on automated text coding of news coverage of the issue. To study nonprofit organization narrations, a deductive approach guided by the Narrative Policy Framework was used to focus on the stories told via online documents as found on nonprofit websites. The findings confirm existing theory and empirical research regarding the leading causes and effects of air pollution; however, perceptions are mixed regarding the government’s ability to implement policy. The combined deductive and inductive approaches provide a systematic and multi-method research study for understanding perceptions of air pollution in one of the largest cities in the world. The result is a depiction of the priorities that influence public opinions, political decisions, and eventually public policies.     

The Story of an Emerging Energy Issue: National Television News Coverage of Fracking in the United States

ABSTRACT

This is a narrative analysis that documents how the issue of fracking emerged in national television evening news programs in the United States from 2010 to 2013. Four features of narrative – character, setting, narration, and causal relationships – are central to stories that began with controversy and contamination, but then shifted to boomtowns and energy independence, suggesting that news coverage became more industry-oriented over time.     

National Discussions,Global Repercussions: Ethics in British Newspaper Coverage of Global Climate Negotiations

There is convincing evidence that the media have been responsible for questionable coverage on climate change, which has been blamed for undermining public consensus on the issue. However, less is known about the way in which the media communicate the key values, or ethical dimension, surrounding the debate over climate change and its global effects. It is generally argued that a strong notion of cosmopolitanism rather than narrow national self-interest will be fundamental to the achievement of a comprehensive international agreement on climate change. The media provide a crucial forum for discussing such challenges. The study examines how climate ethics form part of the debate on climate change in three British national newspapers leading up to, during, and following two key United Nations conferences. Through a quantitative and qualitative content analysis of climate change coverage, this article examines how the values of cosmopolitanism and communitarianism underpin the debate on climate ethics in the respective newspapers. This article argues that the possibility of reaching a fair climate agreement partially depends upon the ability of media to inform citizens of the inherent injustices of climate change and the importance of taking bold action. It is concluded that a more cosmopolitan perspective in the media could be useful in helping sway public opinion in favor of effective climate action.     

Quoting “the Environment”: Touchstones on Earth

Media influence public awareness through agenda setting and framing of news by selecting what is published, how frequently and through what frames. This content analysis compares portrayals of climate change based on political ideology of the media. It examines daily coverage of climate change in Santiago, Chile by the conservative, El Mercurio, newspaper, and the liberal, La Nación. Twenty percent of the 1,628 articles published in 2003, 2005, and 2007 which included the words “cambio climático” (climate change) or “calentamiento global” (global warming) were analyzed for frequency, content, images, and frames. The liberal newspaper published twice as many articles that were twice as long, with four times as many illustrations about climate change. They presented more thematic and diverse frames than the conservative newspaper. Government sources and conflict frames dominated both newspapers, reflecting some similar maturation processes of climate change coverage found in Europe, the United States, and elsewhere.     

The Anti-Fracking Movement in Ireland: Perspectives from the Media and Activists

This article explores social mobilization in the controversy over hydraulic fracturing (i.e. “fracking”) in Ireland from the perspectives of agenda setting in national and local Irish newspapers as well as framing by anti-fracking activists and journalists. We analysed all articles referencing hydraulic fracturing (and related terms) from 11 Irish national newspapers and 128 Irish local newspapers from April 2013 to April 2014, and interviewed 19 journalists, activists, and government officials affiliated with fracking issues in Ireland. Based on the analytical salience and resonance across prominent empirical themes in conjunction with theoretical insights, we conclude that social mobilization against fracking in Ireland is challenged by a frame war on the credibility of activists, diverse economic interests across national and local scales, and the need for procedural legitimacy in the contribution of science. In conclusion, this research demonstrates the importance of agenda setting and framing in structuring the capacity for social mobilization.