Selling green: What managers and marketers need to know about consumer environmental attitudes

Research clearly shows that the environment is not going to go away as an issue of public concern. In fact, for many people, the environment is no longer simply an issue—it is a way of life. This is not likely to change. What has changed, however, is today's consumer. Today we are faced with a different type of consumer: one who is more knowledgeable on environmental issues—and more demanding. Environmental messages can be effective in reaching these potential buyers—but only if corporate managers and marketers understand public concerns and learn how to craft their environmental marketing strategies. © 1999 Integrated Marketing Services (IMS) and Environmental Research Associates, a division of IMS, Princeton, New Jersey. Reprinted with permission.     

From climate change impacts to adaptation: A development perspective for India

India has good reasons to be concerned about climate change as it could adversely affect the achievement of vital national development goals related to socio‐economic development, human welfare, health, energy availability and use, and infrastructure. The paper attempts to develop a framework for integrated impact assessment and adaptation responses, using a recently built railroad coastal infrastructure asset in India as an example. The framework links climate change variables — temperature, rainfall, sea level rise, extreme events, and other secondary variables — and sustainable development variables — technology, institutions, economic, and other policies. The study indicates that sustainable development variables generally reduce the adverse impacts on the system due to climate change alone, except when they are inadequately applied. The paper concludes that development is a vital variable for integrated impact assessment. Well crafted developmental policies could result in a less‐GHG intensive future, enhanced adaptive capacities of communities and systems, and lower impacts due to climate change.     

Making nature conservation modern: an analysis of developments in nature conservation policy in relation to macro-social changes—the Netherlands as a case study

It is often said that we live in the ecological era. It is also often said that society has entered a new phase, which—depending on the theoretical orientation—is called post-modern, post-industrial or risk society. This article analyses to what extent the presupposed shift to a phase beyond modernity is reflected in nature conservation policy. To do so, an analysis is first made of whether the basic perception and appreciation of nature in latter-day society differs essentially from perceptions and appreciations that were dominant during the heyday of modernity. When this turns out not to be the case, the development of nature conservation policy in the Netherlands during the last decades of the twentieth century is investigated to establish if conservation policy—that is, the way in which society deals with nature—has fundamentally changed. The conclusion is that Dutch policy with regard to nature has been undergoing a process of belated modernization in the sense that it is striving towards a firmer base in science and a more objective and quantifiable process of policy development. This can be seen as removing a pre-modern relic from modern society. At the same time, there is a late-modern drive towards consensus building and communication, which cannot be reconciled entirely with the stronger orientation towards science as the sole basis for deciding which kind of nature and how nature should be protected. Copyright © 2002 John Wiley & Sons, Ltd.     

Animal Abolitionism and ‘Racism without Racists’

Abolitionism is an animal rights' philosophy and social movement which has recently begun to grow. It has been largely contested but the criticisms directed at it have usually been articulated outside academia. In this article, I wish to contend that one of the criticisms directed at abolitionism—that it contains racist implications—is correct. I do this by defending the idea that abolitionism engages in what Eduardo Bonilla-Silva classifies as ‘racism without racists’—an unintentional and subtle form of racism. I present three ways in which abolitionism may be considered racist and then address some possible objections to my view.     

Conservation of Biodiversity: How Are We Doing?

A question rarely raised in discussions on biodiversity conservation, but surely the biggest question of all, is “How much time do we have left before the mass extinction underway surpasses our best efforts to contain it?” This prompts a further prime question because—and unlike all other problems, whether environmental or otherwise—the biotic crisis threatens to leave a severely impoverished planet for millions of years ahead; “Why do we not undertake the necessary actions to get on top of the problem before it gets on top of us?”     

油田压裂废液处理及回注实验

油田压裂废液具有高COD、高悬浮物等特点,处理达标难度大。以悬浮固体含量、悬浮固体颗粒粒径中值和含油量为指标,实验研究了混凝、微滤膜过滤技术参数,最佳条件为:絮凝剂投加量800～1 000mg/L,助凝剂投加量9～10mg/L,快速搅拌G值250～300s--1,慢速搅拌G值约50s--1,经50、10μm两级微滤膜过滤后悬浮固体含量、粒径中值、含油量满足SY/T 5329-2012《碎屑岩油藏注水水质指标及分析方法》标准要求。该方法工艺简单,成本低,在一定程度上解决了压裂废液难处理的问题。     

The phenomenological contribution to environmental psychology

This essay considers the value of phenomenology for environmental psychology, first, by examining differences between a conventional scientific approach and phenomenology; second, by presenting substantive phenomenological research meaningful for environmental psychology. Three substantive themes are discussed: (1) a phenomenology of human experience; (2) a phenomenology of physical environment; (3) a phenomenology of the person—world relationship. The essay concludes that conventional research in environmental psychology has sometimes uncritically accepted theories and concepts which are out of touch with the actual fabric of environmental behavior and experience. A phenomenological perspective looks at the person—environment relationship afresh and thus helps to revitalize the ontological, epistemological and methodological foundations of environmental psychology.     

Whither La Plata? Assessing the state of transboundary water resource cooperation in the basin

In many ways, current treaty arrangements for cooperation over shared water resources among Argentina, Bolivia, Brazil, Paraguay and Uruguay — the five riparian states in South America's La Plata basin — have been relatively successful. These arrangements, mostly bilateral and trilateral partial coalition agreements and institutions that operate under the aegis of the 1969 La Plata River Treaty, have led to significant economic gains from the treaty arrangements for all five riparian states. But these economic gains have also generated significant externalities — particularly, severe environmental degradation — suggesting that alternate cooperative arrangements may be more optimal. Current work suggests that grand coalitions following principles of Integrated Water Resource Management (IWRM) may provide the most efficient means of distributing the benefits and costs of water resource cooperation equitably across riparian states. Using a theoretical framework developed by Just and Netanyahu (1998 ), we find that the arrangement of partial coalitions that exists in the La Plata Basin is preferable to a grand coalition because of its higher degree of stability. Finally, given the ways in which these partial coalitions are beginning to incorporate IWRM techniques, gaining experience and international recognition, we consider whether it is likely that partial coalitions will lead to a grand coalition in the foreseeable future.      

Love You to Death: Tale of Two Japanese Seals

The recent two cases related to seals in Japan illustrate the nature of the “values” created for animals in today’s societies: one that appeared in a river in Tokyo and gained a national pop star fame, the other supposedly extinct Japanese seal re-gaining an endangered status. This paper argues that the contrast of these cases exemplifies the images and values of nature are created, and the “wilderness” becomes over-romanticised and idealised as societies become further removed from the biosphere. This questions the meaning of the intrinsic value of nature—can it be totally free from our social needs and vested interest; is a truly bio-centric perspective possible? The paper suggests the irrelevance of the eco-centric- anthropocentric dichotomy to today’s social contexts where complex socio-cultural, economic, political issues are interwoven.     

Product life cycle: The key to integrating ehs into corporate decision making and operations

A consensus is emerging that traditional environmental health and safety (EHS) programs—characterized by EHS professionals serving a support function to a company's main operations—represent only part of effective EHS management. In order to be truly successful, EHS management must go beyond this format and integrate EHS considerations into the corporation itself, from its strategic corporate decision making to its everyday operations on the manufacturing floor. Only when EHS becomes part of the fabric of a business's activity will EHS risks and costs be truly minimized—and the many potential benefits fully realized. This article discusses how to make this goal a reality by use of the manufacturing and product life cycle (PLC) perspective. It will first stress the importance of integrating EHS considerations into corporate decision making and operations. It will then trace the critical steps for achieving such integration through the use of the PLC, concentrating particularly on a General Electric Company (GE) chemical management process that weaves EHS concerns into every stage of day-to-day operations.     

Bugging the Strict Vegan

Entomophagy—eating insects—is getting a lot of attention these days. However, strict vegans are often uncomfortable with entomophagy based on some version of the precautionary principle: if you aren’t sure that a being isn’t sentient, then you should treat it as though it is. But not only do precautionary principle-based arguments against entomophagy fail, they seem to support the opposite conclusion: strict vegans ought to eat bugs.     

Environmental Harm: Political not Biological

In their fine paper, Evans et al. (2009) discuss the proposition that invasive non-native species (INS) are harmful. The question to ask is, “Harmful to whom?” Pathogens that make people sick and pests that damage their property—crops, for example—cause harms of kinds long understood in common law and recognized by public agencies. The concept of “harm to the environment,” in contrast, has no standing in common law or legislation, no meaning for any empirical science, and no basis in a political consensus other than might be drawn from the Endangered Species Act. As a generalization, the proposition that INS cause “environmental harm”—since this concept is empty of legal, scientific, and political meaning—must rest on definition, diktat, or diatribe. As Evans et al. suggest, however, the idea of “harm to the environment” is not always and certainly need not be arbitrary; it might gather significance in the context of a particular place through a political process that weighs economic concerns with cultural, religious, aesthetic, and other relevant beliefs, practices, and commitments that people who care about that place present. It is not clear, however, that adaptive management, which Evens et al. propose, will provide that democratic political process.     

A quality approach to environmental communication

Too often in the past, public relations professionals were consulted only when there was a problem—or a crisis—that needed explaining. The author provides a model for a process-oriented approach to environmental communication that focuses on building and sustaining positive public relationships over time. The key is dialogue with critical publics as well as links with other important actors in the environmental drama that can help position you as part of the solution, not the problem.     

Tuning to station wiify on ISO 14000: What's in it for you?

“The impact of ISO 14000 will be swift and significant. For businesses exporting to global markets, and their suppliers, preparing for ISO 14000 today is not an option—it's a matter of survival…”.     

The chemical industry's commitment to continuous improvement in environmental performance

One of the greatest challenges facing the chemical industry today is regaining the lost confidence of the public. This concern led to the Chemical Manufacturers Association's (CMA's) adoption of the Responsible Care® initiative—not a slick new promotional campaign but a commitment to continuous improvement in environmental performance. The author highlights components of the program, which is seen as an outgrowth of Total Quality Management.     

Institutional reform in the Andean irrigation sector: Enabling policies for strengthening local rights and water management

For centuries, local and indigenous water rights and rules in the Andean region have been largely neglected and discriminated against. The process of undermining local communities’ water access and control rights continues up to today and not only is it headed by powerful local, national and international water‐use actors encroaching local rights — it is also a direct consequence of vertical State law and intervention practices, and the latest privatization policies. Recognition of and security for the diverse and dynamic local rights and management frameworks is crucial for improving rural livelihoods and even national food security in Andean countries. At the request of the Government of Ecuador — in which at that time the indigenous movement had its political participation — a research mission was organized to formulate a proposal for institutional reform, aiming at the strengthening of the national irrigation sector. In this article, some basic mission results are outlined and analyzed within the scope of four concepts (institutional viability, political democracy, equity, and water rights security), and practical elements for institutional reform are suggested, not only for the Ecuadorian irrigation sector but also other settings. The complementary roles of central Government, local governments and water user organizations in water resources management are emphasized as is the need to strengthen enabling legal and policy frameworks. The importance of translating constitutional recognition of local and indigenous rights and common property systems into practical procedures and institutional structures is also stressed.     

Extending the EU Renewable Energy Directive sustainability criteria to solid bioenergy from forests

Solid bioenergy from forests plays — and is expected to continue to play — a key role to fulfil the renewable energy targets at the European Union level. When the Renewable Energy Directive was enacted, sustainability criteria were incorporated solely for biofuels and bioliquids. Sustainability criteria for solid bioenergy are also needed in order to prevent wood and primary forest residues from posing additional environmental risks to ecosystems. Acknowledging this, the European Commission has been working on extending the biofuels and bioliquids provisions to solid biomass. An internal draft was circulated in August 2013 which addressed the ways to both balance and mitigate the risks in three main topics: biodiversity; sustainable forest management; and greenhouse gases. This paper presents a set of criteria and indicators, developed during workshops with experts from Governments, scientific institutions, businesses and NGOs, that may be considered by the EU to assure that solid biomass from forests is obtained in an environmentally sustainable way.     

Monitoring of Vegetation Impact Due to Trampling on Cadillac Mountain Summit Using High Spatial Resolution Remote Sensing Data Sets

Cadillac Mountain—the highest peak along the eastern seaboard of the United States—is a major tourist destination in Acadia National Park, Maine. Managing vegetation impact due to trampling on the Cadillac Mountain summit is extremely challenging because of the large number of visitors and the general open nature of landscape in this fragile subalpine environmental setting. Since 2000, more intensive management strategies—based on placing physical barriers and educational messages for visitors—have been employed to protect threatened vegetation, decrease vegetation impact, and enhance vegetation recovery in the vicinity of the summit loop trail. The primary purpose of this study was to evaluate the effect of the management strategies employed. For this purpose, vegetation cover changes between 2001 and 2007 were detected using multispectral high spatial resolution remote sensing data sets. A normalized difference vegetation index was employed to identify the rates of increase and decrease in the vegetation areas. Three buffering distances (30, 60, and 90?m) from the edges of the trail were used to define multiple spatial extents of the site, and the same spatial extents were employed at a nearby control site that had no visitors. No significant differences were detected between the mean rates of vegetation increase and decrease at the experimental site compared with a nearby control site in the case of a small spatial scale (≤30?m) comparison (in all cases P?>?0.05). However, in the medium (≤60?m) and large (≤90?m) spatial scales, the rates of increased vegetation were significantly greater and rates of decreased vegetation significantly lower at the experimental site compared with the control site (in all cases P?<?0.001). Research implications are explored that relate to the spatial extent of the radial patterns of impact of trampling on vegetation at the site level. Management implications are explored in terms of the spatial strategies used to decrease the impact of trampling on vegetation.     

Training for benchmarking: The alliedsignal experience

Integration of TQM principles and tools into environmental management decisions is essential to the ultimate success of businesses. Benchmarking is one of the most powerful TQM tools for quickly and effectively improving processes. To realize the maximum benefit from benchmarking, it—like any other TQM tool—must be used appropriately and properly. In this article training techniques are presented that will help companies realize the full potential of their benchmarking efforts.     

Texas Nameplate Company: A Profile of Environmental Success

An initially ignored customer request started a small Texas company on the road to environmental excellence. Ten years later, it offers an example of solid accomplishment—with more achievements sure to come. © 2001 John Wiley & Sons, Inc.