Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising

Evolutionary psychology has been proposed as an analytic framework for the behavioral effects of landscapes displayed in advertising. In this study, an evolutionary and environmental psychology approach is used to analyze affective reactions to advertising depicting specific natural environments or urban scenes, both prominent ingredients of contemporary advertising imagery. The experimental field study exposed 750 participants at random to one advert of a set of 13 experimental green energy advertisements, each displaying a different biome. Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently. Anova and structural equation analysis were used for data analysis. Results of the study confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings. In line with earlier empirical research, further findings do not support the hypothesis on an innate preference for savanna landscapes in adults but confirm preferences for images of lush green landscapes with water and familiar biomes. Overall results give significant support to the application of environmental and evolutionary psychology to advertising.     

Guided group discussion and the reported use of toxic products: The persuasiveness of hearing others’ views

Guided group discussion ( [Lewin et?al., 1952] , [Werner, 2003] and [Werner and Adams, 2001] ) was used to persuade groups to replace their toxic home and garden chemicals with nontoxic alternatives. We hypothesized that discussion would allow participants to hear others endorse the new information, and this normative information would facilitate persuasion. Approximately two months after the group discussion, we obtained questionnaires from the organizer of the meeting and a member of the group who had missed the meeting because of another obligation (i.e., not because of disinterest in the topic). Most organizers were female and analyses were limited to females. This quasi-experimental matched control group design indicated that those who attended the meeting were more favorable towards using nontoxics and more interested in sharing leftover toxic products with friends (instead of discarding them). Path and mediation analyses showed that the organizer’s evaluation of the meeting predicted her final attitude, and perceptions that the group endorsed the material (perceived group norm) partially mediated this relationship. A second mediation analysis showed that evaluation of the meeting predicted intention to share leftover toxics and this relationship was fully mediated by the organizer’s impression that the group would also share leftovers. The results support the idea that persuasion is based both on individual evaluation and normative influence, especially when people are not confident others will accept the behavior, such as sharing leftover toxic products.     

The relationships between awareness of consequences,environmental concern,and value orientations

Different people become engaged in environmental issues and perform proenvironmental behavior because they believe in and are concerned about adverse consequences of environmental problems for themselves (egoistic beliefs and concerns), others (social-altruistic beliefs and concerns), or the biosphere (biospheric beliefs and concerns). These different beliefs and concerns are assumed to derive from corresponding value orientations. Yet, distinguishing egoistic, social-altruistic, and biospheric value orientations has proved difficult in previous research. Based on a survey of 494 Swedish residents between 18 and 69 years old, the present study provides empirical support for that egoistic, social-altruistic, and biospheric environmental concerns are related to corresponding awareness-of-consequences beliefs, and that both the beliefs and environmental concerns are related to the three value types power, benevolence, and universalism.     

Environmental psychology with a Latin American taste

This paper describes and analyzes the actual and potential contributions of Latin American environmental psychology (EP) to the study of environment–behaviour interactions. Latin America is a richly socoi- and bio-diverse region; the multitude of problems caused by threats to its diversity requires especial conceptual and methodological approaches for studying and solving those problems. Latin American environmental psychologists have contributed ideas and studies according to the specificities (indigenous psychologies) of their nations. These specificities include Latin American traditions of collective participation, holistic worldviews, emotional attachment to places and other individuals, biospheric attitudes and preference for diversity, among others, in addition to the cultural traditions inherited from Europe. These traditions are considered in EP studies conducted by Latin American authors, which are described and commented upon. The importance of formative programs for a professionalizing environmental psychology in the area is discussed. Finally, this paper envisions the future of EP in Latin America. Such a forecast includes our vision of how environmental psychologists in the region could contribute to the general development of a universal environmental psychology.     

Taking Environmental Action: The Role of Local Composition, Context, and Collective

This article explores individual and community action taken in response to perceived environmental risks by investigating the determinants of environmental action across a range of action types. A conceptual framework is first presented, which provides a foundation for investigating the role of local compositional (i.e., individual characteristics), contextual (i.e., neighborhood environment), and collective (i.e., social networks) factors in environmental action. To test the utility of the conceptual framework, a quantitative survey was administered to a random sample of households (n = 512) in Hamilton, Canada. The results suggest that the predictors of environmental action vary by action type (i.e., personal change, individual civic action, and cooperative civic action), and that factors related to perceived environmental exposure and social capital generally play a stronger, more consistent role in civic environmental action than sociodemographic or neighborhood factors. The results underscore the role of social connection in responses to perceived environmental risks.     

Interdependence with the environment: Commitment,interconnectedness, and environmental behavior

Do individuals’ perceptions of their interdependence with the natural environment affect their environmental behaviors? From the perspective of interdependence theory, we introduce a scale to measure commitment to the natural environment. In Study 1, higher levels of commitment to the environment and greater inclusion of nature in the self separately predicted higher levels of pro-environmental behavior, even when controlling for social desirability and ecological worldview. In Study 2, participants primed to experience high commitment to the environment reported greater levels of pro-environmental behavioral intentions as well as pro-environmental behavior relative to participants primed to experience low commitment to the environment. Commitment to the natural environment is a new theoretical construct that predicts environmental behavior.     

The relation between objective and subjective exposure to traffic noise around two suburban highway viaducts in Ghent: lessons for urban environmental policy

A growing empirical evidence base identifies environmental noise exposure as an important health problem. While the health effects depend for a great part on personal noise sensitivity and contextual factors, in environmental policy, generic noise standards and procedures based on objective sound levels are used. In this article, the relation between objective and subjective noise exposure variables is further explored by carrying out a residents’ survey in a highly noise polluted area along two highways south of the city centre of Ghent, Belgium. The survey results show only a weak correlation between objective and subjective exposure variables, with both variables demonstrating different associations with the respondents’ background characteristics. While lower-educated and lower-income people are generally higher exposed according to the models, they do not report a higher subjective exposure. People who have been living longer in the area are not necessarily higher exposed according to the models but do report a higher subjective exposure. Most strikingly, owners of a comfortable detached house report a higher subjective exposure than renters of an apartment or small house, while the latter group is significantly higher exposed according to the models. The results support a plea for the joint evaluation of both objective and subjective noise exposure variables in environmental policy and environmental assessments. In addition, the results argue for specific attention for noise exposure of socio-economically vulnerable people and the establishment of a shared knowledge base on noise exposure with both objective and subjective information.     

Mass communication and pro-environmental behaviour: waste recycling in Hong Kong

Treatment of domestic waste has been one of the major environmental problems in Hong Kong. The Government has a stated policy to advocate the minimization of waste disposal through the encouragement of waste reduction, re-use and recycling. The current study applies Ajzen's theory of planned behaviour to predict behavioural intention and actual behaviour of voluntary use of waste recycling receptacles. A systematic random sample of 173 household members in a public housing estate were interviewed. The results indicated that attitude was the major factor in predicting behavioural intention, followed by behavioural control and social norms. Attitude, subjective norm and perceived control together explained 44% of the variance of behavioural intention. Perception of mass media as a major source of subjective norm was first introduced and tested. Mass communication stood out as one of the major sources of influence in establishment of subjective norms. The study has the implication that more publicity messages should be put on the mass media to promote green behaviours.     

Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.     

Cadmium: Simulation of environmental control strategies to reduce exposure

The effects of selected environmental control strategies on human dietary and respiratory exposure to environmental cadmium (Cd) have been simulated. For each control strategy, mean Cd dietary and respiratory exposures are presented for a twenty-year simulation period.Human exposures related to cadmium are associated with both process waste disposal and product disposal. Dietary exposure is by far the dominant mechanism for Cd intake. Dietary exposure related to aqueous discharges is primarily a result of municipal sludge landspreading, whereas that associated with emissions to the atmosphere derives mainly from the deposition on cropland of airborne particulates from product incineration. Only relatively small dietary exposure reductions are possible through restrictions on anysingle Cd use. Combinations of waste management and environmental control measures promise greater reductions in dietary and respiratory exposure than those achievable through use restrictions.Work supported by Office of Toxic Substances U.S. Environmental Protection Agency.     

“Is this really a police station?”: Police department exteriors and judgments of authority, professionalism, and approachability

This study examined the relationship between exteriors of police department facilities and participants’ ratings of the buildings’ authority, professionalism, and approachability. After a pilot study, research was conducted with 122 participants who were undergraduate students from a small, liberal arts college in the Northeast. On each of three characteristics (authority, professionalism, and approachability), participants rated 16 color images of police departments located in the United States. The façade ratings for each characteristic were then categorized into factors through factor analyses. There were three factors for authority (Ineffectual, Strong, and Outdated); three for professionalism (Unskilled, Non-traditional, and Governmental); and four for approachability (Uninviting, Accessible, Public, and Impenetrable). The results were compared to participants’ scores on the Right-Wing Authoritarianism Scale (Altemeyer, 1981) and the Social Dominance Orientation scale (Sidanius & Pratto, 1999). Although the primary goal for the study was to determine whether there are consistent responses to police department exteriors, it was hypothesized that the façade ratings would relate to the authoritarianism ratings, with more authoritarian people expected to rate the façades higher in authority. Although this hypothesis was not supported, significant findings were related to gender. Applications to architectural design are discussed.     

Watershed conservation and preservation: Environmental engagement as helping behavior

When will a community's residents take action against urban sprawl that threatens the watershed where they live? Drawing on theoretical and empirical studies of helping behavior, we predicted that individuals will be most likely to respond to environmental challenges when they are aware of the environmental threat, believe the danger posed by the threat to be great, and feel responsible for addressing environmental problems. We tested this awareness–appraisal–responsibility (AAR) model by surveying watershed residents’ awareness of watershed features, appraisal of watershed quality, sense of responsibility for protecting the watershed, and behavioral and contribution intentions. Structural equation modeling supported the model by confirming that resident's awareness and appraisal of their local watershed are related to their pro-environment behavioral and contribution intentions, but also their perception of responsibility for protecting the watershed. Mediational analyses confirmed that these relationships are likely sequentially ordered, with awareness leading to appraisal to responsibility and then behavioral and contribution intentions. The discussion considers the implications of these findings for interventions designed to increase environmental engagement.     

On the contested nature of place: ‘Figuera’s Well’, ‘The Hole of Shame’ and the ideological struggle over public space in Barcelona

This paper explores some of the discursive practices through which the place meanings are formulated, warranted and, above all, contested. Drawing particularly on the work of the social psychologist Michael Billig, we present a rhetorical analysis of newspaper reports and interview accounts about the ‘development’ of a contested public space in Barcelona, known locally both as Figuera’s Well and the Hole of Shame. This analysis explores a number of rhetorically opposed constructions of the nature, purpose and appropriate beneficiaries of this place, whose implications are discussed both within the context of local power struggles and within the context of wider ideological struggles over the nature of public spaces in Barcelona. We argue that a rhetorical perspective reveals how practices of attributing meaning and value to places are often more conflict-ridden, action-oriented, and politically-charged than is implied by much research in environmental psychology. Relatedly, we argue that environmental psychologists need to complement a ‘weak’ conception of the role of conflict in the formation of public space (focused on subjective differences in environmental tastes, preferences and values) with a ‘strong’ conception of the role of conflict (focused on ideological struggles over access, equality and inclusion).     

Green product purchase intention: Some insights from a developing country

This paper examines from the motivational perspective of the Theory of Reasoned Action (TRA) how individual values and attitudes in a developing country influence purchase intention of a green product. It also investigates how values may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 257 working respondents who were asked their views concerning their value sets, attitudes and purchase intention of cloth diapers using the Structural Equation Modeling (SEM) technique. Findings indicate individual consequences relating to amount of effort and convenience of consumers is negatively related to intention to purchase green product. Environmental consequences are not a significant predictor of environmentally responsible purchase intention. Conservation value was found to be positively related to attitude on environmental consequences but less intensely with individual consequences while both self-transcendence value and self-enhancement value were positively related to individual consequences. Individual consequences and self-enhancement value were negatively related to environmentally responsible purchase intention. This paper has shown that the extended TRA is applicable and also this paper has enhanced understanding of predictors of environmentally responsible purchase intention in a developing country context.     

Amenity Values of Public and Private Forests: Examining the Value–Attitude Relationship

Public values toward forests have changed since the late 1980s, from a commodity-oriented perspective toward a more inclusive (commodity and non-commodity) orientation. This study examines the influence of four indicators of population diversity (age, ethnic background, place of residence, and gender) on amenity values of forests, environmental attitudes, and forest value—attitude correspondence. Four values of public and private forests were assessed, wood production (utilitarian value), clean air (a life support value), scenic beauty (an aesthetic value), and heritage (a spiritual value). Environmental attitudes were measured using a modified version of the New Environmental Paradigm scale. Five hundred and forty-eight randomly selected residents of households in 13 states of the Southern United States participated in a telephone interview. Age and ethnic background were found to moderate the value—attitude relationship, with the strength of the association being dependent upon the type of forest (i.e., public or private) and the forest value (i.e., utilitarian, life support, spiritual, and aesthetic). Females, younger persons (less than 43 years old), and whites reported lower utilitarian values of forests than their respective counterparts. Results are interpreted within the context of an emerging post-material society, in which a biocentric orientation to forests and the natural environment may be favored more by a younger (versus older) generation and increasingly racially diverse U.S. population. Implications for managing forests using a multiple-values (versus multiple-uses) approach are discussed.     

An ecological perspective on theory, methods, and analysis in environmental psychology: Advances and challenges

Over the course of environmental psychology's brief history, there has been an interest in ecologically oriented approaches to theory and research. Based on this work, this paper identifies a set of six principles of ecological analysis that present theoretical, methodological, and analytic challenges to future research in environmental psychology. These challenges include the theoretical treatment of the multiple contexts within which human experience and behavior occurs, the need for sampling both persons and environments, the modeling of moderating and mediating processes, the issue of self-selection into and out of different settings, the necessity of considering temporal factors in environmental research, reliance on single methods (e.g., verbal report) in data generation, cross-sectional and longitudinal research designs, and the need for greater use of statistical techniques developed for contextual (multi-level) research. These issues are discussed and illustrated using recent developments in environmentally oriented research. The paper concludes with a set of 11 recommendations for the future.     

The big five personality traits and environmental engagement: Associations at the individual and societal level

This study compared the person and national-level personality correlates of environmental engagement. Associations between specific personality traits and environmental concern have been observed in a number of studies, but few have examined associations between the Big Five personality traits and environmental engagement. Associations at the individual-level were examined with the environmental value ‘protecting the environment’ (Study 1) and retrospective self-reports of electricity conservation behaviour (Study 2) in national probability samples. Country-level indices of sustainability, environmental attitudes, and harmony values were related to aggregate personality traits with data across nations (Study 3). Across both persons and nations, Agreeableness, Conscientiousness and Openness to Experience were the traits most strongly linked to environmental engagement. These findings provide insight into the ways in which stable regularities in overall behavioural patterns are linked to more specific aspects of conservation behaviour and attitudes both in persons and across entire societies. Theoretical explanations for the findings are proposed.     

Public Lakes, Private Lakeshore: Modeling Protection of Native Aquatic Plants

Protection of native aquatic plants is an important proenvironmental behavior, because plant loss coupled with nutrient loading can produce changes in lake ecosystems. Removal of aquatic plants by lakeshore property owners is a diffuse behavior that may lead to cumulative impacts on lake ecosystems. This class of behavior is challenging to manage because collective impacts are not obvious to the actors. This paper distinguishes positive and negative beliefs about aquatic plants, in models derived from norm activation theory (Schwartz, Adv Exp Soc Psychol 10:221–279, 1977) and the theory of reasoned action (Fishbein and Ajzen, Belief, attitude, intention, and behavior: an introduction to theory and research, Addison-Wesley, Boston 1975), to examine protection of native aquatic plants by Minnesota lakeshore property owners. We clarify how positive and negative evaluations of native aquatic plants affect protection or removal of these plants. Results are based on a mail survey (n = 3,115). Results suggest that positive evaluations of aquatic plants (i.e., as valuable to lake ecology) may not connect with the global attitudes and behavioral intentions that direct plant protection or removal. Lakeshore property owners’ behavior related to aquatic plants may be driven more by tangible personal benefits derived from accessible, carefully managed lakeshore than intentional action taken to sustain lake ecosystems. The limited connection of positive evaluations of aquatic plants to global attitudes and behavioral intentions may reflect either lack of knowledge of what actions are needed to protect lake health and/or unwillingness to lose perceived benefits derived from lakeshore property.     

Towards sustainable development? The evolution of environmental policy in Malaysia

Over the last five decades, Malaysia has undergone rapid economic, social and environmental change, a process which is still continuing. The pursuit of socio‐economic progress has been accompanied by an unprecedented rate of change in the natural environment. In parallel to this development, governmental responses have also adapted over time to address emerging environmental situations. This article views the recent history of Malaysia's evolving policy response to development needs and environmental change as consisting of four distinct stages. Despite an impressive array of policy statements and strategies to implement sustainable development, many challenges remain today. A clear articulation of normative principles of sustainable development is of paramount importance, as is the monumental task of policy implementation. The article argues that the trajectory of Malaysia's policy on natural resources and environmental issues bears the characteristics of path‐dependent evolution.     

Swedish environmental psychology

Environmental psychology research in Sweden is reviewed beginning with studies in the 1960s. The traditional main foci of the Swedish research are the visual perception of form, space, colour, and texture, the meaning of social and physical environments; and the effects of the indoor and outdoor ambient environment (noise, air quality and temperature). More recent research foci include environmental cognition (perceptual categorization, cognitive mapping, orientation, planning), affective reactions to the environment, and systems applications. It is concluded that the Swedish research is integrated with environmental psychology research in other countries in terms of a common data base and methodology, despite the fact that the problems investigated are to some extent national in tone. It is also pointed out that the Swedish research appears to have the potential of theoretical contributions to environmental psychology, which is badly needed within the field as a whole.