New rig on the block: spatial policy discourse and the new suburban geography of energy production on Colorado's Front Range

ABSTRACT

Drawing from the Critical Discourse Analysis and Cultural Sociology of Space frameworks, this empirical analysis explores the discursive struggle between stakeholders of divergent viewpoints as they respond to the newfound spatial proximity of oil and gas extraction to homes and schools in suburban residential areas on Colorado's northern Front Range. Through an analysis of media, policy-making, and neighborhood meeting discourse, this study examines the social construction of space through policy narratives and regional debates about the American West's relationship to extractive industries. Results reveal that the discursive struggle over suburban drilling hinges upon the question of whether industrial activities belong in residential areas and is carried out through competing policy narratives that invoke differing (spatial versus aspatial) policy solutions. The deliberative quality of these policy narratives is constrained by existing spatial policy practices and further constrains democratic engagement.     

Ecolinguistics,GIS, and Corpus Linguistics for the Analysis of the Rosemont Copper Mine Debate

This article details an integration of geographical information system (GIS) and corpus linguistics (CL) techniques for an ecolinguistic analysis of a contentious, environmental debate in Arizona, USA. The application of GIS and CL procedures enabled the mapping of place name mentions present within two interest group corpora as well as the mapping of particular meanings and representations of specific places prominent in the debate, that is, maps representing both places and the discursive representations of those places were produced. The corpus-aided analysis and the GIS visualizations exhibit how different interest groups refer to and represent geographical places within their texts and how these references to and representations of places index ideological positions towards the mine and the environment. This integrated CL–GIS approach to the study of environmental discourse provides insights into the discursive representation of place and the importance that references to places serve within environmental discourse. The article briefly discusses the ecolinguistics framework underpinning the work, explains the GIS–CL approach, displays and interprets corpus findings and GIS visualizations, and details implications for additional GIS–CL research for environmental discourse.     

Gold Mining in the Greek “Village of Gaul”: Newspaper Coverage of Conflict and Discursive Positioning of Opposing Coalitions

The present study analysed media discourse on a gold mining controversy in Greece. Social actors shaped a pro-mining and an anti-mining coalition. The “village of Gaul” was a discursive resource used to depict conflict and it could denote either “resistance,” for anti-mining advocates, or “anarchy,” for pro-mining advocates. The same actor could be found to perform both the role of a powerful majority as well as the role of a repressed minority, which engaged varying scales of reference. Discursive positioning allowed for a switching among majority and minority roles. Each camp attempted to transform incalculable hazards into calculable risks and this was accompanied by a discursive appropriation of the past and the future of the study area. Social divide seems to have advanced discursive positioning of coalitions in a spiral-logic of interactionist confrontation at the cost of losing any common ground. Implications for environmental communication and environmental governance are discussed.     

Economics-Oriented Discourse Strategies in Environmental Advocacy

Scholars and practitioners are engaging in a fierce debate over the implications of using market-based discourse in communicating environmental problems and solutions. However, there has been less attention to exactly who is using such economic discourse and how it is combined with other discourses. Prior researchers have proposed tripartite frameworks for categorizing discursive strategies around pro-economic, anti-economic, and non-economic metaphors, which are here applied to eight U.S. environmental advocacy organizations’ press releases. An original text-analytic dictionary of pro-economic, anti-economic, and non-economic discourse is used to distinguish between the proposed discourse strategies. This analysis indicates that economics-oriented discourse strategies are more complex and varied than previously suggested. A more nuanced framework is proposed.     

“Ethereal Carbon”: legitimizing liquefied natural gas in British Columbia

ABSTRACT

This paper examines the provincial government of British Columbia's recent proposal of building a Liquefied Natural Gas (LNG) industry, in which natural gas extracted through hydraulic fracturing will be liquefied and then exported to Asian markets. Drawing upon the growing literature on energopower, petro-state, and petro-culture, selected texts and images from “LNG in BC”—the project's official branding website—were analyzed through a multimodal critical discourse analysis. The results reveal two primary strategies of legitimation: the first emphasizes the economic benefits of LNG development in terms of employment and taxation revenues; the second defines LNG as a means of strengthening B.C.’s environmental leadership. The second narrative depends heavily upon the symbolic values of natural gas, contrasting its “clean” appearance (as a colorless and odorless gas) with the material density and “toxic sensuality” of other “dirty” fossil fuels (such as coal, oil, and bitumen). The website also presents a linear and simplified “storyline” of the generation of LNG which emphasizes the simple, “clean” process of liquefaction to distract attention from the ecological and health risks of hydraulic fracturing.     

Renewable energy in Australia: a wider policy discourse

ABSTRACT

This paper assesses the evolution of generation technology-mix in Australia, with specific emphasis on understanding how such evolution has been shaped by wider political and socio-economic influences. This assessment is predicated on the argument that the contemporary, quintessentially techno-economic, policy discourse on renewable energy is deficient, as it ignores climacteric political and socio-economic influences on generation technology-mix. The methodological framework employed in this paper is informed by the core tenets of technological change theory. The assessment suggests that generation technology-mix in Australia has historically been overwhelmingly influenced by the underlying technological paradigm of the electricity industry; and that this technological paradigm essentially draws its imprimatur from the wider political and socio-economic contexts. By implication, it suggests that a rapid uptake of renewables will have widespread ramifications, extending into political, socio-economic and cultural realms of a society. Clearly, existing policy discourse – that tends to focus on technical potentials, cost competitiveness, externalities and risks of various renewable technologies – is deficient. A much broader discourse is needed. This paper also made an attempt to develop a basis for such a discourse by reviewing broader aspects of the Australian society that would be affected by a rapid uptake of renewables.     

“Environmentally Friendly Oil and Gas Production”: Analyzing Governmental Argumentation and Press Deliberation on Oil Policy

This article exemplifies an approach to analyzing political arguments and press deliberation on the issue of climate change and oil policy. I apply political discourse analysis to examine an oil minister's press conference presentation of the key official document on Norway's future oil policy, and evaluate how he attempted to reconcile the country's expansive petroleum policy with its self-proclaimed ambition of being world leading in responsible climate policy. The analysis displays how the minister's argumentation served to legitimate an expansive oil policy by projecting an altruistic motivation and invoking the authority of the tradition of the industry. This is supplemented by an analysis of newspaper editorials and commentaries on the speech, identifying a major split in viewpoints between local and national newspapers. The analyses evaluate arguments in an explicit manner, for example by critically questioning their value premises, thus suggesting an approach that could benefit critical research on environmental communication.     

Monsanto’s Biotechnology Politics: Discourses of Legitimation

Since the first product became commercially available in 1995, biotechnology has become the fastest growing crop technology, dominating large shares of the global agricultural market. The development of biotechnology, however, has given rise to questions regarding human and ecological safety, culminating in local and global political battles. While researchers interested in biotech politics have focused on areas such as media framing, social movements, and campaign work, less attention has been paid to how the industry has historically promoted and legitimized this swift proliferation. In this study, we conduct a discourse analysis of documents available on live and archived websites to discern the legitimation strategies employed by one important corporate actor, Monsanto. Findings show that for nearly two decades, Monsanto consistently employed discursive resources that concealed details about actors and action, reflected trends among experts in global sustainability discourse, and reshaped narratives to promote itself, products, and biotechnology in general.     

Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Rebirth,Devastation and Sickness: Analyzing the Role of Metaphor in Media Discourses of Nuclear Power

Nuclear power plays an important but controversial role in policies to ensure domestic energy security, fuel poverty reduction and the mitigation of climate change. Our article construes the problem of nuclear power in terms of social discourse, language and public choice; specifically examining the role that metaphors play in the policy domain. We empirically analyze metaphors as framing devices in nuclear energy policy debates in the UK between April 2009 and March 2013, thereby capturing the impact of the Fukushima nuclear disaster in 2011. We employ documentary analysis of major UK national broadsheet and tabloid newspapers, using electronic bibliographic tools to extract the metaphors. We then map these metaphors using a Type Hierarchy Analysis, which examines how elements of the target domain (energy technologies and policies) originate from a different source domain. Type hierarchies identify and categorize metaphors, defining the affectual and emotional responses associated with them, providing us with grounded insight into their role in shaping discourse and as a consequence influence public engagement with energy policy. Our analysis highlights three emergent domains of discourse metaphors and discusses the implications of their deployment. Metaphors were found to be classified into three different categories: Rebirth (Renaissance), Devastation (Apocalypse, Inferno, Genie and Bomb) and Sickness (Addiction and Smoking).     

Unravelling the Threads: Discourses of Sustainability and Consumption in an Online Forum

This article analyzes an online discussion that followed an article published by UK environmental activist and journalist George Monbiot in The Guardian online newspaper. The analysis addresses the ways in which participants in an online forum debate responded to the tensions and contradictions between lifestyle, consumption, and sustainability highlighted in the original article. The discursive construction of class, green political orientations, and identities; visions of “the good life”; and appeals to religion and science are highlighted throughout the analysis—as are the discursive strategies for positioning self, other, and audience in the debate. The argument emphasizes the heterogeneity of discursive positioning and reflects on the role of social media in the politics of consumption and sustainability, especially given the inherent reflexivity of web forums as online communicative forms.     

Energy Communication: Theory and Praxis Towards a Sustainable Energy Future

This essay comments and expands upon an emerging area of research, energy communication, that shares with environmental communication the fraught commitment to simultaneously study communication as an ordinary yet potentially transformative practice, and a strategic endeavour to catalyse change. We begin by defining and situating energy communication within ongoing work on the discursive dimensions of energy extraction, production, distribution, and consumption. We then offer three generative directions for future research related to energy transitions as communicative processes: analysing campaigns’ strategic efforts, critically theorizing energy’s transnational power dynamics, and theorizing the energy democracy movement.     

Whose Discourse Is It Anyway? Understanding Resistance through the Rise of “Barstool Biology” in Nature Conservation

This study examines what happens when contentious lay citizens harness the technical-ecological repertoire of experts as means of challenging nature conservation policy. The causes, manifestations, and implications of this phenomenon are elucidated through a critical discourse analysis. The case study is based on the wolf reintroduction project in Europe, with particular focus on Sweden, using illegal hunting discussions as a point of entry within the hunting community. It reveals the deployment of three topoi, which are defined as stock arguments situated within a discourse. Analysis shows how while some topoi often incur short-term gains in the debate because of their scientific guise, they are fundamentally relegated as folk science (or “barstool biology”) by government experts and, in some cases, contribute to the further marginalization of other knowledges. Acquiescence to this discourse is shown to greatly impede the debate. Finally, the study shows how lack of trust in the public dialog, which hunters openly recognize to be colonized by ecological expertise, results in increasingly noncommunicative forms of resistance toward policy.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

Negotiating Virtue and Vice: Articulations of Lay Conceptions of Health and Sustainability in Social Media Conversations around Natural Beverages

Prior studies have suggested that despite increasing sustainability awareness, many consumers are confused about the impact of green products on their health and the environment. Unlike those studies that privilege professional discourse and adopt unrealistic presumptions of rationality and morality, this article showcases consumers as active co-producers of value and meanings. Using netnography, it analyzes social media conversations around Naked Juice and Innocent smoothies—two products marketed as healthy, all-natural, and environmentally sustainable beverages. The findings reveal a baseline picture of the products' virtues of healthiness feeling (hedonic) and holistic health image (symbolic). The article illustrates how this moral conception was dynamically constructed and transformed in the course of consumers' communicative practices. It proposes three discursive strategies by which consumers negotiate the nature and boundaries of good and bad choices vis-à-vis the products: highlighting (separating virtue from vice), balancing (reconciling virtue and vice), and resisting (reconstructing virtue as vice).     

Translocal anti-fracking activism: an exploration of network structure and tie content

ABSTRACT

In order to develop conceptual models that reflect the realities of networked communicative processes scholars must examine both the underlying network structure and the content of these ties. Using mixed methods, I apply a relational perspective to the role of digital technologies in transnational organizing, using activism against high-volume hydraulic fracturing as a case study. In-depth interviews are combined with social network analysis of hyper-linkages between organizations supporting a day of action calling for a ban on fracking, Global Frackdown. Analysis shows that activism against unconventional fossil fuels brings together very localized concerns about environmental risks associated with extractive industries with more abstract global concerns. I apply the concept of translocal to examine environmental organizations and movements. This conceptual shift focuses on the brokerage role of global-minded local groups in mediating global issues back to the hyper-local scale. While international NGOs play a coordinating role, local groups with a global worldview can connect transnational movements to the hyper-local scale by networking with groups that are too small to appear in a transnational network.     

A discourse-analytical perspective on sustainability assessment: interpreting sustainable development in practice

Sustainable development is a ubiquitously used concept in public decision-making: it refers to an ideal vision of global society where human development and environmental quality go hand in hand. Logically, any decision-supporting process aiming at facilitating and steering society toward a sustainable future then seems desirable. Assessing the sustainability of policy decisions is, however, influenced by what sustainable development is believed to entail, as different discourses coexist under the umbrella of the sustainable development meta-discourse. This paper proposes a typology of sustainable development discourses, and, subsequently, applies a discourse-analytical lens on two practical cases of sustainability assessment in different institutional and geographical contexts (in Belgium and in Benin). The results indicate that sustainability assessments tend to be influenced mainly by the consensual ‘sustainable development as integration’ discourse, while also providing a forum for dialogue between different discourses. The results shed light on context-specific discursive and institutional dynamics for the development and application of sustainability assessment. Acknowledging these dynamics as well as sustainable development’s inherent interpretational limits can lead to an improved use of sustainable development as a decision-guiding strategy.     

The Representation of Biofuels in Political Cartoons: Ironies,Contradictions and Moral Dilemmas

Biofuels are an important component in the suite of renewable energy alternatives but their development trajectory has been fraught with controversy. This study investigated the representation of biofuels in political cartoons on the Internet. Political cartoons have relied on informative, persuasive, and performative attributes to engender critical reflection and mobilize action. We analyzed a corpus of 130 relevant cartoons obtained through Google Images which were then thematically categorized. The problems highlighted in these cartoons focused on the social injustices arising from the diversion of food sources to fuel, the environmental destruction arising from deforestation, the unfulfilled expectations for climate change mitigation, and the policy contradictions that emerged. We suggest that political cartoons’ discursive dimensions allow us to make immediate connections between the image and our cultural stores of meaning, while at the same time further elucidate the dilemmas and contradictions embedded in the public's interface with biofuels as an environmental issue.     

Structure and Content of the Discourse on Climate Change in the Blogosphere: The Big Picture

Based on the texts of 1.3 million blog posts and the structure of the links between the blogs in which these posts appeared, this study presents an analysis of the discourse on climate change in the English-language blogosphere. Our approach combines community detection with probabilistic topic modeling to show how topics related to climate change are discussed across various parts of the blogosphere. We find that there is one community of predominantly climate skeptical blogs but several accepter communities. The topic analysis reveals a series of issues that are characteristic of the climate change discourse in the blogosphere. Two topics, one related to climate change science and one related to climate change politics, are particularly important for characterizing the discourse. We also find that the distribution of topics over the communities cuts across the divide between skeptics and non-skeptics (accepters) and that there are differences in the patterns of interactions between the skeptics and different groups of accepters.     

Arguments For What No One Wants: The Narratives of Waste Storage Proponents

In this essay, the authors examine the public discourse of three different proponent groups (Native Americans, Industry, and Community Advocates) to gain insight into the narratives used to justify the decision to support a typically unwanted land use. The questions they ask are: first, who are the actors, what is their agency, and what is their purpose, as revealed through an analysis of the compiled text? Second, in what ways do their stories combine into a coherent narrative of support for the project; and, finally, does the meta-narrative resonate with their primarily western states audience? They conclude with suggestions as to how this project informs participants in other waste management controversies.