Switching behaviors toward green brands: evidence from emerging economy

The aim of the current research was to recognize consumer attitude gap toward green brand by studying role of green consumer value and green brand equity toward the switching intention and purchase intention of consumers toward green brands. The current research employed quantitative research design and collected data through questionnaire from 331 respondents. The PLS-structural equation modeling was employed to analyze the structured relationships. The findings suggest green customer value is product of the three important factors namely green brand experiential risk, green brand experiential quality and green brand experience. Hence, these act as the main drivers of switching consumer behavioral intention toward the green products through consumer green brand equity. The research attempts to study the attitude–behavior gap in the green marketing literature by investigating the role which includes, green brand experiential risk, green brand experiential quality and green brand experience on customer value leading to green brand equity. The research provide an in-depth understating of attitude–behavior gaps and role of green customer value and brand equity that plays vital role in marketing campaigns and policy making to increase purchase intention of green eco-conscious products.

     

Green customer-based brand equity and green purchase consumption behaviour: the moderating role of religious commitment

The purpose of this study is to investigate the customer-based brand equity (CBBE) of green brands and their impact on green purchase consumption with the moderating effect of religious commitment. Data were gathered from 315 consumers in three large cities in Pakistan and further analysed by partial least square. The results of this study revealed that there is a significant positive nexus between CBBE and green purchase consumption. Additionally, results showed the evidence of religious commitment moderating the relationship between CBBE and green purchase consumption. The findings are helpful to the greening companies, suggesting that they should focus on every component of brand performance in order to achieve the higher ranked performance that ultimately initiates green purchase and repurchase consumption. This research addresses the attitude behaviour gap in green purchase consumption by incorporating the contingent impact of religious commitment.

     

Effects of environmental illiteracy and environmental awareness among middle school students on environmental behavior

This study proposes and employs a structural model to examine the effects of environmental literacy, environmental awareness, environmental attitudes, and environmental behavior among middle school students in Eski?ehir on their purchase of environmentally friendly products. In the proposed structural model, environmental illiteracy and environmental awareness were the exogenous latent variables, while pro-environmental attitude, pro-environmental behavior, and the purchase of environmentally friendly products were the endogenous latent variables. The latent variable of environmental illiteracy did not have a statistically significant effect on environmental attitudes and purchase of environmentally friendly products, whereas environmental awareness had a positive effect on pro-environmental attitudes and the purchase of environmentally friendly products. These findings indicate that students with environmental awareness also develop positive attitudes toward the environment, and the presence of a positive attitude toward the environment leads them to display pro-environmental behaviors and adopt a positive attitude toward environmentally friendly products.     

The Role of Organizational Perception,Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

Previous academic research into how consumers evaluate advocacy advertising identified many possible paths involving potentially reflexive effects on how people perceive an advocacy advertising sponsor, the advocated issue and themselves. This paper has examined one possible scenario within this complicated phenomenon: that of advertising advocating a specific environmental consumer action, recycling. In the specific context of this study, structural equation modelling demonstrated clear causal relationships among consumer perceptions of the recycling advertisements’ sponsoring organization, consumer self-efficacy and perceived consumer effectiveness of complying with the advocated issue (recycling behaviour). These factors were shown to impact specific advocacy advertising goals (termed message effectiveness in this study) such as behavioural intention toward the advocated recycling issue and perceived changes in how consumers evaluate the sponsoring organization.     

城市家庭节能措施选择偏好的联合分析——对山东省济南市居民的抽样调查

节能是提高能效、减少污染、实现能源可持续消费的有效手段。本文以山东省济南市居民节能措施选择的实地调查数据为基础．运用联合分析方法对其所涉及的节能项目、途径、成本和效果诸方面的偏好程度如何影响节能措施的最终选择进行了实证分析．结果显示：居民在进行节能活动时，首要考虑的是节能措施的效果。其次是节能成本和项目。而对节能实现途径不太关注；居民更偏好效果明显、成本低的节能措施；倾向于简单、初级的行为节能方式（改变用能习惯）；在技术节能方式中。更倾向通过购买能效用具而非改造原来用具实现节能。同时．本文对于不同特征家庭能源消费者选择节能措施的偏好差异也进行了分析。从而为政府推进全社会节能提供决策指导。     

目的地居民对旅游影响的认知态度实证研究

旅游地居民对旅游影响的认知态度研究是旅游影响研究的主要内容之一。以浙江乌镇为例．在实地调研的基础上．利用问卷调查方法，分析了乌镇居民对旅游的社会文化影响、环境影响和经济影响的感知程度．以及居民对旅游业发展的态度．归纳总结了乌镇居民对旅游影响的一般认知态度状况．对制定合理的旅游发展政策、改善居民对旅游者的态度和提高居民对旅游业的支持、促进旅游地可持续发展具有重要的现实意义。本文的调查结果进一步证实了以往居民对旅游影响认知态度研究的研究成果。乌镇居民对旅游给当地社区带来的社会、文化和环境效益感知强烈令人鼓舞。这与Liu和Var等诸多学者通过研究发现目的地居民对旅游发展产生的各方效益感知明显是一致的。此外，乌镇居民对旅游经济影响的正面感知一致较强与现有研究成果也是相符的。所有这些证实了旅游地生命周期早期阶段居民更易倾向于正面感知。     

Climate adaptation of food value chains: the implications of varying consumer acceptance

Despite there being considerable research and knowledge surrounding the risks of climate change on agricultural productivity, fewer studies have examined risks from a whole-of-chain perspective (i.e. from producer to consumer) and the perceptions of consumers about the climate adaptation strategies of food businesses. This paper presents the findings of a survey of 1532 Australian consumers and how they might respond to a food company’s climate adaptation strategy. Three respondent archetypes, ‘Eco-warriors’ (n = 557), ‘Undecideds’ (n = 600) and ‘Abdicators’ (n = 375), were identified based on their perceptions of risks associated with climate change and their attitudes towards climate adaptation. Further analysis was carried out to understand how each group of respondents would respond to adaptation strategies employed by food companies. Based on the findings of this study, two main challenges are presented for food value chains: (1) translating consumer needs and preferences to niche opportunities arising from adaptation and (2) understanding how best to communicate adaptation benefits based on varying attitudes and information needs. By addressing these challenges, synergies between adaptation goals and competitive strategies in food value chains may be achieved.     

基于多群组结构方程模型的绿色价值结构研究

绿色价值结构是"人与自然和谐发展"这一价值理念影响下的消费者消费价值观的结构要素。首先回顾了绿色价值结构的相关文献,提出了绿色价值结构的假设模型,设计并开展了以绿色化妆品为主题的面向女性消费者的问卷调查;然后用SPSS13.0对581份有效问卷数据进行了信度和效度检验以及探索性因子分析,并用AMOS17.0对假设模型和调查数据进行了结构方程模型的拟合和检验;最后分析了不同群组消费者的结构方程模型拟合参数的特点。研究结果表明:当前消费者的绿色价值结构主要由消费者的安全价值、环境价值、审美价值和社交价值构成;在这些消费者价值中,年轻消费者群体和低收入消费者群体的安全价值受到绿色价值理念的影响比较突出,高收入水平、高受教育水平以及年龄比较大的消费群体的环境价值受到绿色价值理念的影响比较明显,低学历消费者群体和年轻消费者群体的社交价值则比较容易受到绿色价值理念的影响。     

The Nature of Time: How the Covers of the World's Most Widely Read Weekly News Magazine Visualize Environmental Affairs

Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world's most influential news weeklies. A dataset that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore, Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.     

Policy options to promote Chinese new energy vehicles consumption

Inspired by the green revolution, new energy vehicles (NEVs) provide a fresh, alternative mode of transportation for Chinese consumers that reduce their reliance on traditional, gasoline/diesel-based cars. However, despite strong government support for NEVs in China, the level of uptake by consumers remains slow. Using Shanghai as a case study, this article provides a much-needed insight into local consumers’ motivations to invest in NEVs through a survey of 100 Shanghai residents. Results indicate that current NEV promotion policies do not have a significant impact on the cognitive trade-off of NEV consumption under the “Integrated Consumer Behavior Model,” mainly due to inconvenient charging facilities, technical concerns regarding battery, higher prices, and wait-and-see attitudes regarding the pilot policy environment. Drawing on experiences from Sweden and New Zealand, this research serves to enhance knowledge on consumer attitudes towards NEVs and assist policy makers in developing more effective green consumption promotion campaigns in the future.     

Green supplier selection generic framework: a multi-attribute utility theory approach

This paper presents a generic framework integrating environmental and social criteria leading to a comprehensive selection process of green suppliers. Traditionally, price, quality, lead time and flexibility are considered for the supplier selection. With the increase in awareness of environmental and social responsibility issues, many companies are tending towards adopting green concepts and sourcing green suppliers. This study proposes a framework consisting of environmental (E), green (G) and organisational (O) factors that are required for the green supplier selection process. These factors are further classified as criteria for which attributes are presented. A hierarchy is constructed to facilitate in evaluating the importance of the selected criteria and alternatives of green suppliers. To cater to the multi-criteria decision-making approach with both quantitative and qualitative attributes, we applied the multiple attribute utility theory, which is a decision support that helps managers formulating viable sourcing strategies. A hypothetical example is presented to illustrate the applicability of the approach.     

“Not All Environmentalists Are Like That … ”: Unpacking the Negative and Positive Beliefs and Perceptions of Environmentalists

ABSTRACT

Limited research to date has qualitatively explored the perceptions members of the public who are not environmental activists hold of environmentalists. Therefore a qualitative survey was conducted with 89 US residents aged 21–53 (M_age?=?32.74, SD_age?=?7.89) to obtain an in-depth understanding of how non-activists within the public perceive environmentalists. Data obtained were analyzed using thematic analysis and demonstrated that non-activist perceptions of environmentalists contained both positive and negative components. Environmentalists were seen to value nature and to be actively involved in bringing about positive environmental change (positive component), yet were also viewed as aggressive in their behaviors and stubborn in their beliefs (negative component). Further still, it was found that environmentalists were more likely to be perceived positively when they engaged in individual-level, private sphere behaviors (such as recycling), and negatively when they engaged in collective-level, public sphere behaviors (such as protesting). These findings not only challenge the assumption that members of the public typically evaluate environmentalists negatively, they also outline why some individuals may fail to identify as an environmentalist and engage in pro-environmental behavior. Furthermore, they also provide some insight as to why some environmentalists find it difficult to advocate for system change that results from collective action within the public sphere.     

城市居民低碳购买行为模型研究——基于五个城市的调研数据

随着全球气候的变暖,低碳生活、低碳消费成为人们关注的热点。本文通过构建模型,从消费者的个人层面和文化层面研究了中国城市居民低碳购买行为的影响因素,结果表明,城市居民的个人因素(低碳认知、低碳情感)和文化因素(集体主义、天人合一)以低碳购买态度为中介,进而正向影响其低碳购买意向,但它们的影响程度存在差异,个人因素对低碳购买态度的影响要大于文化因素,在个人因素中,低碳情感的影响要大于低碳认知,在文化因素中,天人合一的影响要略高于集体主义;而在低碳购买态度到购买意向之间会受到居民对低碳产品信任程度的调节作用。     

An assessment of the attitudes of the inhabitants of Northern Karpathos, Greece: towards a framework for ecotourism development in environmentally sensitive areas

This paper is a case study that sets out to explore the extent to which the local residents of the region of Northern Karpathos and Saria in the southeast corner of the Aegean have positive attitudes and perceptions towards ecotourism ventures for sustainable development. The area is included in the European Ecological Network Natura 2000 and was chosen for studying since it constitutes an ideal location for the promotion of soft and alternative forms of tourism. The investigation of the attitudes of the inhabitants of the Community of Olympos, in Northern Karpathos was carried out using as research tool a questionnaire that was drawn up specifically for the needs of the present work. The attempt to provide a systematic way of studying the inhabitants’ attitudes led to the proposition of a framework that contains the necessary conditions for sustainable ecotourism development. This is based on three fundamental factors, namely: (a) environmental conservation, (b) environmental education and (c) empowerment of local community. The main conclusion drawn was that the perceptions of the local people accord with the basic principles of ecotourism. Residents (a) showed a high degree of awareness and sensitivity regarding environmental conservation issues in the area, (b) recognised the need for environmental education concerning ecotourism activities and (c) had a favourable attitude towards the implementation of initiatives in the ecotourism field aimed at their empowerment and at promoting sustainable development in the area. The participants’ place of permanent residence and level of education appeared to influence significantly their perceptions of this alternative form of tourism.     

The NEP scale: measuring ecological attitudes/worldviews in an African context

Given the significance of human behavior as a major driver of most environmental problems, it is generally agreed that efforts to promote global ecological and economic sustainability must now include attempts to understand public perceptions of, and attitudes toward, environmental issues. Research findings generally indicate that attitudes are important determinants of ecological behaviors, and over time, scientists have strived to develop sound measurement instruments for studying public environmental attitudes. Of these attitude measures, the New Ecological Paradigm (NEP) scale stands out as being the most widely accepted with documented validity and reliability. In this study, the NEP scale was used to examine environmental attitudes among 355 university students in Ibadan, Nigeria. Overall, the Nigerian students were found to have a lower endorsement of the pro-ecological ideologies included in the NEP compared with similar samples from other cultural contexts. However, a strong consensus was observed among the sample on the fragility of nature’s balance and possibility of eco-crisis facets of the NEP. The findings of the study are discussed in the context of relevant Nigerian social and cultural factors, and recommendations for future research are provided.     

遗产旅游地生态移民影响的实证研究——以武陵源风景名胜区为例

生态移民是近年来诸多景区为保护生态环境而采取的重要举措之一。以世界遗产地武陵源风景名胜区为例，通过对安置点居民的问卷调查与实地访谈获取第一手资料，从居民感知的角度分析生态移民给安置区居民所带来的经济、社会文化、资源环境、心理及安置政策等方面的影响及其相关因素。构建生态移民影响的感知差异分析模型，探讨不同基本背景的居民对生态移民影响的感知差异性。结果表明，安置点居民对生态移民的社会文化、资源环境以及心理层面的正面影响比较认可；对于经济影响的感知分歧较大；而对于移民政策的感知十分消极；不同性别、年龄、文化程度、收入水平以及不同旅游业参与程度的居民对生态移民影响的认知态度存在显著差异。在此基础上，指出武陵源生态移民过程中所存在的主要问题及相关政策导向     

LICARA nanoSCAN - A tool for the self-assessment of benefits and risks of nanoproducts

The fast penetration of nanoproducts on the market under conditions of significant uncertainty of their environmental properties and risks to humans creates a need for companies to assess sustainability of their products. Evaluation of the potential benefits and risks to build a coherent story for communication with clients, authorities, consumers, and other stakeholders is getting to be increasingly important, but SMEs often lack the knowledge and expertise to assess risks and communicate them appropriately. This paper introduces LICARA nanoSCAN, a modular web based tool that supports SMEs in assessing benefits and risks associated with new or existing nanoproducts. This tool is unique because it is scanning both the benefits and risks over the nanoproducts life cycle in comparison to a reference product with a similar functionality in order to enable the development of sustainable and competitive nanoproducts. SMEs can use data and expert judgment to answer mainly qualitative and semi-quantitative questions as a part of tool application. Risks to public, workers and consumers are assessed, while the benefits are evaluated for economic, environmental and societal opportunities associated with the product use. The tool provides an easy way to visualize results as well as to identify gaps, missing data and associated uncertainties. The LICARA nanoSCAN has been positively evaluated by several companies and was tested in a number of case studies. The tool helps to develop a consistent and comprehensive argument on the weaknesses and strengths of a nanoproduct that may be valuable for the communication with authorities, clients and among stakeholders in the value chain. LICARA nanoSCAN identifies areas for more detailed assessments, product design improvement or application of risk mitigation measures.     

碳排放权交易机制能否兼顾企业效益与绿色效率?

基于碳减排治理全球变暖的碳排放权交易机制,探讨了碳交易能否兼顾企业效益与绿色效率,及企业减碳优化策略。通过匹配2006—2017年中国上市公司及所在地区数据,首先运用双重差分方法,总体衡量碳交易对企业要素投入产出及全要素生产率的影响。然后运用平行趋势、滞后两期、工具变量及安慰剂,检验碳交易双效模型的稳健性,并利用三重差分检验是否存在因企业性质不同而造成差异化影响。最后运用中介与调节效应方法,检验碳交易与全要素生产率的中介效应,并考察了绿色创新、市场化与政府补贴影响下有调节的中介作用。实证结果显示:碳交易对绿色全要素生产率、企业全要素生产率均有显著负向影响。碳交易促进碳减排,导致营业成本增加、劳动生产率降低,但同时也显著正向影响资本生产率,促进企业利润与收入增长。绿色全要素生产率在绿色创新、市场化和政府补贴显著的调节影响下,对碳交易与企业全要素生产率的关系起到部分中介作用。研究表明,碳交易在一定条件下能够实现绿色效率和企业效益双赢,碳交易的作用在于依次实现碳减排、企业全要素生产率提升和绿色全要素生产率提升,而绿色效率和企业效益协同尚处于“遵循成本”阶段。因此,要建立一套集市场化、政府奖惩和绿色创新为核心的碳交易体系,进一步健全绿色低碳的激励约束机制,加强绿色创新补偿,增强企业自主研发和协同创新能力,提升绿色技术转化率,优化绿色产业结构,完善配套环保标准和管理规范,诱导企业完成“创新补偿”的蜕变。     

贫困山区名牌战略初探：以渝鄂湘黔接壤区为例

渝鄂湘黔接壤区是全国闻名的贫困山区。在这里，开发名牌产品，实行名牌战略，不仅是必要的，而且是可能的。有可能发展成为名牌的产品包括：历史上已有一定知名度的传统产品；山区无污染的绿色产品；拥有较强的科技含量又已有质量优势的工业产品；以天然植物为开发对象的现代生物化工产品；精美的少数民族工艺产品等。推行名牌战略，应提高认识，坚定信心，搞好计划；应巩固和扩大已有的名牌产品；对有潜力的产品应分层次、顺序，先