Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Naming,Mourning, and the Work of Earthly Coexistence

Setting out from Jacques Derrida’s assertion that every act of naming is “a foreshadowing of mourning” ([2008. The animal that therefore I am. (M.-L. Mallet, Ed., D. Wills, Trans.). New York, NY: Fordham University Press], p. 20), this paper argues that the work of earthly coexistence is underwritten by the intertwined practices of naming and mourning. The paper demonstrates that names provide access to and shape our perceptions of earthly entities; that the act of naming prepares us for the work of mourning; that the proper names given to endlings provide poignant points of access to species on the edge of extinction; that species names disclose species as such and, thus, enable us to grieve not just particular living organisms but entire ways of life; and that the name given to the current geological epoch, the “anthropocene,” simultaneously reflects and engenders a mode of awareness which enables us to relinquish those ways of being human that no longer seem sustainable and carry forth those that promise to enrich earthly coexistence.     

Everyday vulnerabilities and “social dispositions” in the Malian Sahel,an indication for evaluating future adaptability to water crises?

Since the 1970s, precipitation in the Sahel has decreased and become very irregular, leading to widespread drought, whilst the human need for water has rapidly increased. A new “dispositions”-based approach was adapted in order to analyse human interactions with environmental hazards and applied to the case of Hombori village in north-eastern Mali. This article explores how the population and political stakeholders perceive, live with and respond to the increasing scarcity of water. It also explores how their current vulnerability and ability to cope with variations in available water resources indicate future adaptability to climate shocks. On the one hand, this research shows how the population copes with variations in water resource availability: the population’s socio-spatial organisation explains the inhabitants’ exposure to this problem and some of the factors affecting vulnerability, the elderly and women being the hardest hit. The water issue is generally managed on a “day-to-day” basis and considered a big problem only in the dry season, thus lowering any incentive for self-protection. The main two variables that could explain this kind of risk management are the conflicting local governance and current social rules. On the other hand, the discussion of results, based on a conceptual model of social responses, explains why these current “social dispositions” to cope with and even address the water scarcity issue do not guarantee future adaptability to climate change.     

Sustainable Everyday Life and Celebrity Environmental Advocacy in Hugh’s War on Waste

ABSTRACT

This study employs Hugh Fearnley-Whittingstall’s television program, Hugh’s War on Waste, to explore representations of sustainable everyday life and the functions of celebrity environmental advocacy. The analysis is located within broader understandings of the discursive and contested nature of sustainability and the representative functions of environmental celebrities who act as figures of both distinction and equivalence. It discusses Fearnley-Whittingstall within the context of the stable of celebrity chefs, and it demonstrates how Hugh’s War on Waste is an example of the burgeoning televisual genre based on forms of campaigning about food issues. The analysis specifically explores how Hugh’s War on Waste is informed by: narratives of self-transformation where individuals are marshaled into appropriate practices of waste management and sustainability, presentations of the pleasures associated with such practices, and revelations of the networks of food production, distribution and consumption across the contexts of domestic everyday life, farms, supermarkets, and other corporations.     

Anthropomorphic Anthropocentrism and the Rhetoric of Blackfish

The documentary film Blackfish has made a splash at the box office, impacting millions of viewers and prompting calls to legislatively prohibit orcas from being held in captive environments. This essay analyzes Blackfish in terms of its anthropomorphic communication techniques that attribute human qualities to orcas. We introduce the term “anthropomorphic anthropocentrism” to argue that the anthropomorphic construction of orcas in Blackfish may well be a story that is more about what it means to be human than a story about what it means to be orca. Furthermore, we explain the importance of anthropomorphic anthropocentrism as an analytical tool that navigates environmental and ecological frameworks. We conclude that anthropomorphic anthropocentrism’s analysis of anthropomorphic rhetoric and the human epistemological assumptions it reflects, when taken together, offer significant insights into the ways environmental communication creates and/or disrupts human–nature relationships.     

From Narrative of Promise to Rhetoric of Sustainability: A Genealogy of Oil Sands

Since its conception, “oil sands” has been the name of a pro-development narrative seeking to convince skeptics that bitumen saturating the sandstone of Alberta’s Athabasca region ought to be extracted and chemically altered into Synthetic Crude Oil (SCO). Over the decades, the nature of skepticism has changed, and thus oil sands (along with its meanings and claims) has been continually reproduced so as to placate new criticisms. This paper offers a discursive genealogy of the oil sands narrative, demonstrating how it has been transformed from what was throughout the twentieth century a materially situated “narrative of promise” aiming to prove that SCO production was physically possible and that it could be commercially profitable, into what by 2015 was at its core a largely reactive “rhetoric of sustainability” aiming to convince a new class of critics that, contrary to their claims, SCO was in fact being produced in an environmentally responsible manner.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Mobilizing Artists: Green Patriot Posters,Visual Metaphors,and Climate Change Activism

This essay examines the Canary Project's Green Patriot Posters campaign as activist art that collectively comments on the cultural coherence of our current relations to the environment, particularly in terms of global warming, sustainability, and the concept of linear economic growth. Aspiring to bring together artists under the eco-activist umbrella, the Canary Project relies on an old WWII-inspired frame with a narrow premise of that period's conservation efforts. Within this framework, a range of visual designs question, subvert, and promote continued economic growth and an ontology that “more” equals “better.” An analysis of the up–down orientational metaphors underscores a typology of these valuations and reveals one way to assess implications of such artistic efforts. That is, artistic expressions adapt and play with the contingent nature of metaphors, offering elaborations, extensions, and alternatives on basic structural elements and, hence, remark on how we orient ourselves and productively imagine being of/in the world anew.     

Measurement and Meaning in Environmental Communication Studies: A Response to Kassing,Johnson, Kloeber,and Wentzel

This essay represents an invited editorial response to Kassing, Johnson, Kloeber, and Wentzel's “Development and Validation of the Environmental Communication Scale” in Environmental Communication: A Journal of Nature and Culture. Kassing and his associates use an apt review of the status of the environmental communication field as the basis for developing a protocol and instrument to measure the actual practice of engaging environmental subject matter in daily life. Although their factor analytic work is laudable in its intent, their approach to empirically exploring environmental communication in action further institutionalizes a number of conceptual and methodological shortcomings in our discipline. In particular, what researchers and respondents think constitutes “environmental” content per se poses a significant barrier to using the proposed tool in applied settings. After critiquing the Kassing et al. work in terms of a number of issues related to the validity and reliability of their research, I conclude by suggesting that the research may provide a needed springboard for exploring the dynamics of interpersonal settings that mediate important dialog and action regarding the environment.     

Massachusetts v. Environmental Protection Agency: Constructing “Certainty” as Rebuttal

Massachusetts v. Environmental Protection Agency was the first Supreme Court opinion generated specifically as a response to the issue of anthropogenic CO₂ emissions, alleging that Environmental Protection Agency's (EPA) failure to regulate is leading to environmental harms for plaintiffs. This essay examines the majority opinion of Justice Stevens and his use of presumption and burden of proof, within a logic of problematic integration, to construct “certainty” as a rebuttal to and rejection of the “uncertainty” offered by EPA. I examine how this strategically constructed rebuttal to “uncertainty” functions as a declarative act of “certainty,” advancing a proposition whose scientific, legal, or political acceptance could function as a tipping point away from the claims of “uncertainty” used by opponents on this contentious issue. Because of the court's influence, the implications of their “certainty” extend beyond the case and into the broader discussion of climate change science and environmental communication.     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Global sustainable development report: background,progress, and recommendations

Formulating the GSDR Formulating the GSDR (global sustainable development report) is one of the important achievements initiated by the “Rio +20” summit, and it has received worldwide attention. Nowadays, the international community has made a preliminary consensus on the orientation, key focuses, frameworks, and time schedule of GSDR. But, there are still great divergences in the relationship between GSDR and SDGs/post-MDGs (sustainable development goals/post-2015 development agenda), the GSDR organizational model, and whether countries writing their own national sustainable development report or not. After reviewing the whole process of formulating GSDR, some recommendations for writing GSDR from the Chinese perspective are proposed. The GSDR report should be a science-based and policy-making-oriented assessment report. The GSDR should focus on the priority areas that SDGs/post-MDGs have already identified as core fields. “Limited in number, easy to quantify, and universally applicable” comprehensive assessment indices of sustainable development should be proposed. A GSDR international working group of experts should be established. Countries should be encouraged to formulate the “National Sustainable Development Report” according to their own domestic practices. GSDR should be integrated with the high-level political forum (HLPF). Meanwhile, some suggestions on China’s participation in the GSDR process are also proposed. China’s 2030 mid-term and long-term national sustainable development goals (CSDGs) based on both the SDGs/post-MDGs and domestic practice are proposed. According to the implementation of national sustainable development goals, China should start the appropriate assessment of the progress and regularly report on the national sustainable development. Chinese scientists should be encouraged to actively participate in the process of GSDR.     

Nature's Nation: Improvisation,Democracy, and Ken Burns' National Parks

In his recurrent examination of what makes Americans “American,” documentary filmmaker Ken Burns has particularly focused on the twin themes of democracy and improvisation. The National Parks: America's Best Idea links the national park ideal with America's “democratic spirit.” Through an examination of its visual methods, I argue that the “Ken Burns gaze” is more consistent with the contemplative and magisterial visuality that shaped the origins of the national park movement—a visuality that sees nature as “out there” and a “finished product”—than it is with the improvisational spirit that both democracy and ecology demand in our time.     

“A Short Burst of Inconsequential Information:” Networked Rhetorics,Avian Consciousness,and Bioegalitarianism

This essay uses the concept of “avian consciousness” to reconsider assumptions about human communication and theorize networked rhetorics. By adopting an ornithomorphic frame, I critically read Don DeLillo's The Body Artist as an exploration of overlaps between human and avian consciousness. I then argue that avian consciousness provides a richer metaphor for understanding networked rhetorics than autistic consciousness, which is an increasingly dominant trope for explaining interaction with digitally networked media. I explore how Twitter, explicitly modeled on avian communication, can be understood as circulating information in ways analogous to the contact and assembly calls of birds. The essay concludes by noting that seeing avian features in human communication diminishes the perceived gap between human and nonhuman animal, holding out hope for a more bioegalitarian relationship between species.     

Good Food,Good Intentions: Where Pro-sustainability Arguments Get Stale in US Food Documentaries

Focusing on recent documentaries about sustainable agriculture in the US—Food, Inc., The Garden, Fresh, and Farmageddon—this paper examines how pro-sustainable food arguments fail to merge environmentalism and environmental justice. By framing their approach to sustainable food production around the normative issue of “good food” for capitalist consumers, such documentaries ignore questions about community and cultural conceptions of farmers. In the process the films promote a problematic vision of the white family farm. As a consequence, these films limit a reimagining of alternative food systems, the roles for diverse actors within those systems, and possibilities for eaters beyond “voting with your fork.” Several exceptions, most notably The Garden, are used to suggest how cinema might radically re-envision participation in alternative forms of agriculture.     

CO2 emission driving forces and corresponding mitigation strategies under low-carbon economy mode: evidence from China’s Beijing–Tianjin–Hebei region

On account of the background of China’s “new normal” characterized by slower economic growth, this paper analyses the low-carbon economy status quo in the Beijing–Tianjin–Hebei region and empirically investigates the relationship between carbon dioxide (CO₂) emissions and its various factors for China’s Beijing–Tianjin–Hebei region using panel data econometric technique. We find evidence of existence of Environmental Kuznets Curve. Results also show that economic scale, industrial structure, and urbanization rate are crucial factors to promote CO₂ emissions. However, technological progress, especially the domestic independent research and development, plays a key role in CO₂ emissions abatement. Next, we further analyze the correlation between each subregion and various factors according to Grey Relation Analysis. Thereby, our findings provide important implications for policymakers in air pollution control and CO₂ emissions reduction for this region.     

Re-thinking oil: compensation for non-production in Yasuní National Park challenging <Emphasis Type="Italic">sumak kawsay</Emphasis> and degrowth

The Yasuní-ITT Initiative was an innovative development proposal based on the non-production of oil in Yasuní National Park in Ecuador, in exchange for international compensation, eitherin the form of direct payment or payment for environmental services. My aim is to investigate how the different actors understand this compensation for non-production of oil in Ecuador, an oil dependent country. Using a chronological review of the Initiative and forty in-depth interviews with key players, I critically engage the ‘environmental narrative’ around the Initiative inspired by sumak kawsay -a philosophy of life based on non-mercantilist values, known as “well living” in English or “buen vivir” in Spanish- and degrowth. In this article I argue that understanding the Initiative as an environmental matter and not as a problem of oil rent dependency exemplifies the limits of sumak kawsay and degrowth as proposals for an alternative to development. Results from Yasuní show that the Initiative ended up reproducing the fictions of nature valuation instead of de-linking nature from the valuation process. By drawing on a critical political economic framework, this paper shows that categories such as “dependency” and “rent” are fundamental in understanding the challenges of moving away from extraction-based development in developing countries. In summary, failing to differentiate between payment for the non-production of oil and compensation from the environmental services, Yasuní was a ´lost ‘opportunity for a bottom-up debate on what to produce and what not.