Engaging with the natural environment: The role of affective connection and identity

Research has shown pro-environmental behaviour to be positively associated with the strength of emotional connection towards the natural environment. The present study (N=199) investigated the predictive utility of an extended model of the theory of planned behaviour (TPB) [ Ajzen, I. (1991). The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50, 179–211] for people's intentions to engage with the natural environment. It was hypothesised that both affective connection and identification with the natural environment would contribute significantly to the prediction of people's intentions. A secondary hypothesis was that participants who had grown up in rural areas would report more positive orientations towards engaging with the natural environment than would urban participants. The research found that affective connection was a significant independent predictor of intentions to engage with the natural environment. Environmental identity was only a significant predictor in the absence of affective connection in the regression model. As predicted, rural and urban participants differed significantly along the measured variables.     

The social psychology of biodiversity conservation in agriculture

We investigate farmers’ intentions to apply biodiversity conservation practices from a psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 99) in Belgium, analysed using confirmatory factor analyses and path analysis. Results suggest that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community. While acknowledging the explanatory nature of this study, the findings could suggest another view on how to induce behavioural change.     

The relationship between environmental activism,pro-environmental behaviour and social identity

Research on environmental activism remains poorly integrated and ill-defined and to date, there has been little examination of the relationship of environmental activism, pro-environmental behaviour and social identity. 131 students from an Australian University (M = 25.04 years old, SD = 8.17) voluntarily participated by returning an anonymous questionnaire containing an environmental activism scale, a pro-environmental behaviour scale and a social identity scale. The results revealed that while there was a significant relationship between social identity and environmental behaviour, only the citizenship component of environmental behaviour significantly predicted environmental activism. In other words, the relationship between social identity and environmental activism was indirect. This research presents the opportunity for further exploration of these relationships and to further investigate their relationship to inter-group processes.     

Environmental attitudes and behaviour of secondary school students in Hong Kong

Summary A postal survey of 992 secondary students in Hong Kong using the Weigel and Weigel environmental concern scale was conducted to investigate their environmental attitudes which were reflected in a readiness to engage in various pro-environmental behaviours including paper recycling at school and at home and the use of less tissues and plastic bags. The results indicated that students' expressed great concern about the environment and exhibited a strong willingness to participate in pro-environmental behaviour. However, students' overoptimism towards technological development and the perceived importance of the benefits of modern consumer goods were two major factors that contradicted their concern for environment. The Pearson correlation coefficient between environmental concern and comprehensive behavioural intention was strong and positive (0.52). Television and school were cited as major sources of environmental information. Mass media were more important than personal media in the dissemination of environmental information. Female students, older students and students living in private housing held more positive environmental attitudes and were more willing to engage in pro-environmental behaviour. Factor analysis indicated that the environmental concern scale was composed of two factors, personal sacrifice and optimism/issue.Ms Kara K.W. Chan is currently an assistant professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. She has previously worked in the advertising and public relations profession and as a statistician for the Hong Kong Government. She is actively involved in research on Hong Kong and China's mass communication and advertising industry, consumer behaviour and the promotion of pro-environmental behaviour.     

A comprehensive action determination model: Toward a broader understanding of ecological behaviour using the example of travel mode choice

This paper examines a first version of a Comprehensive Action Determination Model (CADM) of ecological behaviour that incorporates intentional, normative, situational, and habitual influences on environmentally friendly behaviour. The main assumptions of the theory of planned behaviour (TPB), the norm-activation model (NAM), the theoretical concept of habit and the ipsative theory of behaviour were integrated into a comprehensive model. The model was tested using a structural equation modelling approach on a sample of 389 students in the domain of travel mode choice and compared to established less comprehensive models (TPB, NAM and a combination of both). The results show that all compared models had a good to excellent model fit and explained a substantial amount of variation in travel mode choice. The CADM, however, explained the greatest degree of variation as compared with the other models, at 65%. Subjective and objective situational constraints were responsible for most of the variation in travel mode choice in the CADM, but intentions and habits also had a significant impact. The influence of social and personal norms was mediated by habits and intention, while habits moderated the relationship between intention and behaviour. The importance of the CADM as a framework for other domains of ecological behaviour is also discussed.     

Towards sustainable consumption: Predicting the impact of social‐psychological factors on energy conservation intentions in Northern Cyprus

The incessant demand and consumption of energy services among individuals’ is increasing throughout the world. Individuals’ electricity consumption in Northern Cyprus has risen considerably. However, the demand for electrical energy services on the island is heavily reliant on imported fossil fuels. Burning fossil fuels has adverse effects on its environment. Therefore, sustainable energy consumption is required and individuals are targeted for energy conservation to reduce electricity consumption. Against this background, using the Structural Equation Modeling approach, this research incorporates social‐psychological factors; personal norms, positive and negative emotions into the theory of planned behaviour (TPB) model to assess the relationships among the variables, explain their impact on consumers’ electricity conservation intentions and enhance the explanatory power of the model. Data was conveniently obtained from a quantitative sample of 400 electricity consumers. The results indicate that negative emotions have the strongest significant influence on intentions, but personal norms have the least effect on intentions to save electricity. Furthermore, the study revealed that our expanded TPB model can provide improved explanatory power more than the original TPB. Policy implications, limitations and future research are discussed.     

Critical engagement,activist/academic subjectivities and organic agri-food research in Uganda

This paper provides a reflexive account of engagement in activist/academic organic agri-food research in Uganda. I argue that critical engagement across the third space – between and across activist and academic subjectivities – enables a re-thinking of the subjectivities of activist/academics and research participants and the place of research in social change and theory building. I demonstrate some of the multiple ways of enacting activism within the academy by reflecting on my critical engagement with the Katuulo Organic Pineapple Cooperative in Uganda, whose members grow certified organic pineapples for sale on the international market. While there is a growing interest in critical activist research, its agenda is also constrained by the corporatist turn in universities. As such, the subjectivities, methods and theory building of activist/academics in agri-food (and other) research represents part of the resistance to normalised ways of doing and being in contemporary neo-liberal universities.     

Promoting internalized motivation for environmentally responsible behavior: A prospective study of environmental goals

We used a prospective design and structural equation modeling procedures to examine the processes by which people internalize the doing of new environmental behaviors. As predicted by self-determination theory (Deci & Ryan, 1985: Intrinsic Motivation and Self-determination in Human Behaviour, Plenum, New York; Deci & Ryan, 2000: Psychol. Inquiry 11, 227), participants who perceived the experimenter as autonomy-supportive evidenced greater internalized motivation regarding a set of self-selected environmental goals. Internalized motivation in turn predicted goal performance during the following week, which in turn predicted intentions to keep on striving after the study was over. Implications for the question of how to motivate people to engage in more environmentally responsible behavior are discussed.     

Interdependence with the environment: Commitment,interconnectedness, and environmental behavior

Do individuals’ perceptions of their interdependence with the natural environment affect their environmental behaviors? From the perspective of interdependence theory, we introduce a scale to measure commitment to the natural environment. In Study 1, higher levels of commitment to the environment and greater inclusion of nature in the self separately predicted higher levels of pro-environmental behavior, even when controlling for social desirability and ecological worldview. In Study 2, participants primed to experience high commitment to the environment reported greater levels of pro-environmental behavioral intentions as well as pro-environmental behavior relative to participants primed to experience low commitment to the environment. Commitment to the natural environment is a new theoretical construct that predicts environmental behavior.     

Communicating climate science: The role of perceived communicator’s motives

In two experimental studies, we investigated the effects of public perceptions of climate scientists’ communicative motives on trust in scientists and willingness to engage with climate science messages. Study 1 demonstrated that members of the public who were led to believe that scientists aim to inform about the consequences of climate change (rather than to persuade to take a particular course of action) reported higher trust in scientists and stronger willingness to engage in environmental behaviour. Study 2 revealed that this effect was moderated by the style of the scientific message that participants were exposed to. Participants who expected scientists to engage in persuasion were more receptive to persuasive rather than informative messages, while the opposite was true for participants who believed that scientists’ purpose was purely to inform. In both studies the effects of perceived motives on willingness to act in line with the climate change messages were mediated through trust in scientists. The data demonstrate that managing public expectations about the purposes of science communication and delivering messages that are consistent with these expectations are a key to successful communication of climate science.     

Re-imagining the environment: using an environmental art festival to encourage pro-environmental behaviour and a sense of place

Environmental art can be used by government as an engaging medium to encourage pro-environmental behaviour and a sense of place at a grassroots level. By stimulating discussion and reflection, environmental art offers an imaginative format to promote environmental engagement. In this case, by placing artworks in nature, a community's focus was drawn to the beauty of their everyday environment and the ideas communicated by the works, in an effort to encourage environmental awareness and stewardship. This study explores audience responses to Floating Land – a local-government-initiated environmental art festival held in the Noosa Biosphere in Australia. A multi-layered perspective of the festival's impact on pro-environmental behaviours and sense of place was investigated via questionnaires administered to the audience, workshop participants and local residents. Data offered insights into attitude differences between those who intended to change their behaviour and those who did not; understandings about the influence of workshop facilitators; and revelations about a community finding opportunities to re-imagine their place through environmental art. Recommendations are offered as a way for governments to incorporate environmental art into their role of educating for the environment. This study contributes to the under-researched area of audience responses to environmental art by providing qualitative and quantitative analysis that draws out understandings of the impact of art that promotes environmental awareness and a sense of place. The study reveals that Floating Land contributed to reinforcing the essential role of local people in engendering positive change, thus manifesting the aims of the Biosphere Reserve and Agenda 21.     

Green fairs as venues for civic engagement

We present the first systematic research on green fairs in the USA. We provide a summary analysis of the frequency, trends, goals, structure, and operations of green fairs being held in the USA. We also present an initial assessment of their potential contributions to civic engagement through a study of the intentions and behaviour of fair organisers and fair goers. This assessment is premised on previous research in civic engagement and similar local events with environmental themes, such as farmers' markets. Green fairs are recent, yet now common, events in the USA. Although brief and informal experiences for attendees, green fairs are rich with opportunities to engage people in their community on sustainability and other environmental issues. They are important venues for civic engagement that are distinct from both farmers' markets and from more formal settings for engagement.     

Self-identity threat and resistance to change: Evidence from regular travel behaviour

Despite widespread acceptance of the need to change individual behaviour towards sustainability, resistance to change remains a continuing challenge. Past behaviour or habit, and psychological reactance, have been explored as components of resistance. Growing evidence for the influence of self-identity on behaviour suggests self-identity as a further factor. The current study draws on Identity Process Theory (Breakwell, 1986) to propose that threat to self-identity contributes to resistance to change, over and above the influence of past behaviour. Using travel-related vignettes to trigger threat, a study with 295 working parents in England found evidence supporting the relationship between self-identity threat and resistance to change travel behaviour, controlling for past behaviour. The findings further suggest identity threat as an alternative theoretical perspective on reactance. The results build theoretical understanding of resistance as a barrier to behaviour change. The application of an identity theory to understanding resistance is argued to add potentially new ways to encourage change towards sustainable behaviour. In addition, the findings suggest rich avenues for future research on the theoretical and empirical implications of the relationship of identities and sustainable behaviours.     

Emotions,habits and rational choices in ecological behaviours: The case of recycling and use of public transportation

Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behavioural intention. The model of goal-directed behaviour (MGB) was applied to predict intentions to use public transportation instead of the private car for going to work (Study 1, N=180), and to recycle household waste (Study 2, N=154). Multiple regression and structural equation modeling were used to test the hypotheses in studies 1 and 2, respectively. As expected, results of the two studies indicate that negative anticipated emotions and past behaviour are significant predictors of desire to engage in pro-environmental action. Desire, in turn, positively predicts pro-environmental behavioural intentions. A direct link between past behaviour and intentions was also detected. Implications of the results for the promotion of pro-environmental behaviour are discussed.     

Explaining landholders' decisions about riparian zone management: the role of behavioural, normative, and control beliefs

Water quality is a key concern in the current global environment, with the need to promote practices that help to protect water quality, such as riparian zone management, being paramount. The present study used the theory of planned behaviour as a framework for understanding how beliefs influence decisions about riparian zone management. Respondents completed a survey that assessed their behavioural, normative, and control beliefs in relation to intentions to manage riparian zones on their property. The results of the study showed that, overall, landholders with strong intentions to manage their riparian zones differed significantly in terms of their beliefs compared to landholders who had weak intentions to manage their riparian zones. Strong intentions to manage riparian zones were associated with a favourable cost-benefit analysis, greater perceptions of normative support for the practice and lower perceptions of the extent to which barriers would impede management of riparian zones. It was also evident that willingness to comply with the recommendations of salient referents, beliefs about the benefits of riparian zone management and perceptions of the extent to which barriers would impede riparian zone management were most important for determining intentions to manage riparian zones. Implications for policy and extension practice are discussed.     

The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong

Hong Kong is a compact and ‘land-hungry’ city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.     

Environmental concern, attitude toward frugality, and ease of behavior as determinants of pro-environmental behavior intentions

This study investigates relations between environmental concern, attitude toward frugality, perceived ease of behavior, and stated intentions to engage in four different types of pro-environmental behavior, i.e., reductions in electricity and gas use, garbage, and automobile use, using data from 341 Japanese respondents. Environmental concern, attitude toward frugality and perceived ease of implementation were considered possible determinants. A structural equation analysis indicated that perceived ease of implementation had effects for all of the pro-environmental behaviors. It also indicated that environmental concern had a positive effect solely for garbage reduction, while attitude toward frugality had positive effects for gas and electricity reduction. For automobile use reduction, neither environmental concern nor attitude toward frugality had significant effects. The relationship between attitude toward frugality and mottainai, that is a Japanese concept indicating respect for resources, is then discussed, and it is suggested that educating people to have not only a high level of environmental concern but also a positive attitude toward frugality would be an effective means of promoting pro-environmental behavior.     

双重环境规制、创新开放度与制造企业创新投入

如何在经济发展的同时实现有效的环境保护成为企业亟待解决的问题。本文以2011—2017年沪深A股制造业上市公司为样本,检验了双重环境规制、开放广度、开放深度与企业创新投入之间的作用关系。研究发现:政府环境规制对企业创新投入具有显著正向作用,有利于企业响应政府规制加大创新投入力度;公众环境规制对企业创新投入的影响不显著,企业倾向采用公关方式应对公众规制需求;开放广度越大,政府与公众环境规制对企业创新投入的正向影响越强;开放深度不会改变环境规制对企业创新投入的影响。本研究为企业有效整合内外部资源开发节能减排技术,响应对政府和公众双重环境规制的要求提供了一定理论支持和决策参考。     

Relation between management's behavioural intentions toward the environment and environmental actions

Drawing on Ajzen's Theory of Planned Behaviour, this paper analyses whether there is a relation between management's behavioural intentions toward an environmental problem and the company's specific actions in this area, and also considers the impact of the company size on these actions. For the data, a questionnaire was sent to 184 managers employed in industrial companies located in Spain which belonged to the automobile industry. The empirical analysis produces positive and significant regression coefficients and provides support for the hypotheses proposed. Specifically, the results show that the environmental actions carried out in the company respond at least in part to management's behavioural intentions toward these issues and the size of the firm.