Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.     

The impact of direct and indirect experiences on the development of environmental knowledge, attitudes, and behavior

This study employed a mixed-methods design to examine the relationship between nature experience type (e.g., direct and indirect) and learning outcomes (e.g., environmental knowledge, attitudes, and behavior) associated with an environmental education, international immersion program for adolescents. Longitudinal data from 108 participant and 49 comparison group members were analyzed to test the study’s hypotheses. Additionally, qualitative data were analyzed using grounded theory methodology to assess participants’ perceptions of these processes. The findings indicate that environmental knowledge increased more than environmental attitudes during the indirect portion of the program (i.e., preparatory program) whereas the direct portion (i.e., international workshop) produced similar levels of knowledge and attitude growth. Further, while attitudes were more strongly associated with behavior during the indirect component of the program, the strength of the relationships between attitudes and behavior, and knowledge and behavior were similar during the direct portion of the experience. A synthesis of the findings suggests that the program’s direct experiences catalyzed environmental knowledge into a stronger motivating force than it had been during the indirect experiences. The qualitative findings also provide insights into the characteristics of direct experiences. These findings offer important insights for both theory and practice related to the use of direct and indirect nature experiences to develop environmental knowledge, attitude, and behaviors.     

绿色消费与社会可持续发展的思考

消费的过程实质上就是一个资源消耗的过程。随着地球上有限资源被不断地消耗，因消费而引起的环境污染也日益严重，社会可持续发展的问题摆在了人们弱面前。本文介绍了绿色消费及其产生的背景，简析了目前中国的消费现状及国内外绿色消费与环境标志产品，提出了促进中国的绿色消费和实现社会可持续发展的对策。     

Knowledge,attitude and behavior of farmers in farmland conservation in China: an application of the structural equation model

We analyzed the relationship between the conservation behavior of farmers and their environmental attitude and knowledge, whilst controlling for exogenous socio-economic factors. We employed the structural equation model with cross-sectional data from 442 farmers from the Guanzhong Plain of China. Results showed that local farmers generally possessed a positive environmental attitude and undertook considerable conservation action. Conservation behavior was directly affected by environmental attitude and indirectly by environmental knowledge (via attitude). Social networks, farm size, land rights, age and incentives were significant exogenous explanatory variables. Thus, understanding the importance of socio-behavioral characteristics, including the environmental attitude and knowledge of farmers, is important for the development of farmland conservation policies. Specifically, farmers in this area were found to significantly depend on each other for information on farmland conservation practices. Thus, role model farmer discussions, dissemination of environmentally friendly techniques via social networks and the rewarding of environmentally friendly behavior among farmers should be used to encourage ongoing restoration endeavors, and thereby help mitigate environmental degradation.     

Development of a Methodology for Strategic Environmental Assessment: Application to the Assessment of Golf Course Installation Policy in Taiwan

Some countries, including Taiwan, have adopted strategic environmental assessment (SEA) to assess and modify proposed policies, plans, and programs (PPPs) in the planning phase for pursuing sustainable development. However, there were only some sketchy steps focusing on policy assessment in the system of Taiwan. This study aims to develop a methodology for SEA in Taiwan to enhance the effectiveness associated with PPPs. The proposed methodology comprises an SEA procedure involving PPP management and assessment in various phases, a sustainable assessment framework, and an SEA management system. The SEA procedure is devised based on the theoretical considerations by systems thinking and the regulative requirements in Taiwan. The positive and negative impacts on ecology, society, and economy are simultaneously considered in the planning (including policy generation and evaluation), implementation, and control phases of the procedure. This study used the analytic hierarchy process, Delphi technique, and systems analysis to develop a sustainable assessment framework. An SEA management system was built based on geographic information system software to process spatial, attribute, and satellite image data during the assessment procedure. The proposed methodology was applied in the SEA of golf course installation policy in 2001 as a case study, which was the first SEA in Taiwan. Most of the 82 existing golf courses in 2001 were installed on slope lands and caused a serious ecological impact. Assessment results indicated that 15 future golf courses installed on marginal lands (including buffer zones, remedied lands, and wastelands) were acceptable because the comprehensive environmental (ecological, social, and economic) assessment value was better based on environmental characteristics and management regulations of Taiwan. The SEA procedure in the planning phase for this policy was completed but the implementation phase of this policy was not begun because the related legislation procedure could not be arranged due to a few senators’ resistance. A self-review of the control phase was carried out in 2006 using this methodology. Installation permits for 12 courses on slope lands were terminated after 2001 and then 27 future courses could be installed on marginal lands. The assessment value of this policy using the data on ecological, social, and economic conditions from 2006 was higher than that using the data from 2001. The analytical results illustrate that the proposed methodology can be used to effectively and efficiently assist the related authorities for SEA.     

北京市大学生绿色消费行为特征研究

当前资源短缺、环境污染等问题较为严重,从生态、环保的角度出发,人们应该选择绿色、可持续的消费行为。绿色消费作为一种全新的消费方式,正在以一种崭新的道德观、人生观和价值观融入人们的生活。与普通民众相比,大学生具有更高的知识水平和接受新生事物的能力,因此对大学生绿色消费行为特征的研究尤为必要。通过对国内外大学生绿色消费行为特征问题相关研究成果的梳理,探究影响大学生绿色消费行为特征的主要因素,并据此设计问卷对北京市大学生的绿色消费行为特征进行实证调研,通过对调查结果的分析,发现当前大学生在进行绿色消费时存在以下典型特征问题:对绿色产品或者绿色消费概念欠了解、超前消费和过度消费现象突出、具有从众消费和攀比消费心理、社交消费支出逐渐增大等问题。针对存在的特征问题建议大学生从加强自我管理、养成理财习惯、抵制非绿色消费行为、引导绿色消费时尚等方面进行改进。     

绿色消费的社会治理体系研究

绿色消费,伴随可持续发展战略的产生而逐步体现在居民日常生活中。消费什么主要由消费者自行决定,政府难以强求;是否消费绿色产品,受到收入、受教育程度、追求品质的动机等要素影响,购买消费品时还受认知过程、情绪过程、意志过程制约。绿色消费不仅要满足人体健康和社会需求,还要体现资源节约和环境保护基本国策要求,以实现消费品生产、流通、消费以及包装物回收利用全生命周期的环境影响最小化。政府可以通过政策激励、宣传教育、率先垂范等途径引导公众更多的消费绿色产品。     

污染密集型企业区域迁移后的环境行为分析

在国家主体功能区规划和区域经济发展战略的共同推动下,大量污染密集型企业从东部沿海向中西部地区迁移。中西部地区如何实现经济发展和生态环境保护的双赢,迁移企业的环境行为改善成为问题的关键。本文以江西省G市H电源公司为案例,研究迁移企业环境行为改善的阶段特征,分析各利益相关者的相互作用以及企业响应,探讨促进企业环境行为改善的驱动机制。研究发现,迁移企业的环境行为优化和环境绩效提高不是自发的,是各利益相关者多次博弈的过程。在这个过程中,严格的环境规制和民众环保意识的提高是重要的推动因素;地方政府具有执行环境规制和追求经济增长的双重角色,使迁移企业环境行为的改善进程更加复杂,污染密集型企业的可持续发展需要新的思路。在案例研究的基础上,本文试图探索中西部地区实现经济发展与生态环境保护双赢的路径,为实现中国经济的绿色转型和升级提供有益的借鉴和参考。     

Environmental Attitudes and Behavior of Primary and Secondary Students in Asian Cities: An Overview Strategy for Implementing an Eco-schools Programme

Environmental education is essential to the success of Agenda 21. Yet currently it is without focus and effectively side-lined. This paper presents the results of preliminary investigations on the environmental attitudes and knowledge of Indian and Filipino primary and secondary school students, and their readiness to engage in pro-environmental behavior that could involve some change in their personal lifestyle. For the most part, environmental education efforts are embedded mainly into various science subjects. The relationship between environmental education and environmental awareness is analyzed to examine whether schools' environmental education could contribute to the shaping of environmental attitudes. A strategy and accompanying methodology for establishing environmental education is supplied.     

Environmental concern, attitude toward frugality, and ease of behavior as determinants of pro-environmental behavior intentions

This study investigates relations between environmental concern, attitude toward frugality, perceived ease of behavior, and stated intentions to engage in four different types of pro-environmental behavior, i.e., reductions in electricity and gas use, garbage, and automobile use, using data from 341 Japanese respondents. Environmental concern, attitude toward frugality and perceived ease of implementation were considered possible determinants. A structural equation analysis indicated that perceived ease of implementation had effects for all of the pro-environmental behaviors. It also indicated that environmental concern had a positive effect solely for garbage reduction, while attitude toward frugality had positive effects for gas and electricity reduction. For automobile use reduction, neither environmental concern nor attitude toward frugality had significant effects. The relationship between attitude toward frugality and mottainai, that is a Japanese concept indicating respect for resources, is then discussed, and it is suggested that educating people to have not only a high level of environmental concern but also a positive attitude toward frugality would be an effective means of promoting pro-environmental behavior.     

Fostering green innovation in achieving sustainable performance

Nowadays, sustainable development has been underlined as critical in relation to firm performance and is becoming a global concern. Green innovation is believed to be a fundamental approach to environmental protection and determines the firms' competitiveness. Many factors drive the success of adopting green innovation. Unfortunately, many studies generally focus on large industries. This study investigates the influence of the firms' external pressure and internal factors simultaneously on the adoption of green innovation in small enterprises in developing countries. We conceptualized the four factors that may determine the successful implementation of green innovation to achieve sustainable performance, including environmental regulations, customer pressure, resources and capabilities, and management commitment. Data were gathered from 160 food sector SMEs in Malang Raya, Indonesia. Data analysis used structural equation modeling with the partial least squares approach (SEM-PLS). The empirical results conclude the positive effects of customer pressure, resources and capabilities, and commitment management on green innovation, which in turn had a positive on sustainable performance. The results also confirmed that environmental regulations did not significantly impact green innovation. The findings provide valuable contributions and encourage SMEs to foster green innovation's potential for better sustainable performance and competitive advantage. The findings also offer integrated perspectives on how firms should be more innovative toward sustainability.     

Natural Behavior, Animal Rights, or Making Money – A Study of Swedish Organic Farmers' View of Animal Issues

A questionnaire study was performed among Swedish organic livestock farmers to determine their view of animal welfare and other ethical issues in animal production. The questionnaire was sent to 56.5% of the target group and the response rate was 75.6%. A principal components analysis (exploratory factor analysis) was performed to get a more manageable data set. A matrix of intercorrelations between all pairs of factors was computed. The factors were then entered into a series of multiple regression models to explain five dependent variables. Respondents were well educated and had long experience of farming. 81% were full-time farmers. They generally had a very positive attitude towards organic animal husbandry. They considered allowing animals their natural behavior a central aim, which is in accordance with organic philosophy. Farmers tended to be less approving of concepts like animal rights, dignity, and intrinsic value. When analyzing correlations between the factors, two groups of farmers emerged that were only partially correlated, representing different attitudes and behavioral dispositions. These may be interpreted as two subpopulations of organic livestock farmers in Sweden: those who saw organic farming as a lifestyle (``pioneer attitude') and entrepreneurs, who considered making money and new challenges more important. Their view of animal welfare differed. While the pioneers considered natural behavior a key issue, this was less important to the entrepreneurs, who also had a more approving attitude towards invasive operations such as castration and were more critical of the organic standards.     

Youth environmental attitudes in Australia and Brunei: implications for education

This paper explores similarities and differences in the knowledge, beliefs and actions that comprise the environmental attitudes of senior secondary school students in Australia and Brunei. Utilising data from a wider international study in Asia and the Pacific (Yencken et al. , 2000), the paper uses findings from these two countries to illustrate the pervasiveness of global environmental concerns over local cultural influences in the construction of youth environmental attitudes in Australia and Brunei. Thus, young people in these countries, as they do in all parts of the Asia-Pacific region, have very similar levels of environmental awareness and knowledge, sources of environmental, beliefs, systems or world views about the environment, and levels of perceived control over environmental trends. They also have a shared desire for schools to do more in the area of environmental education. The paper concludes that much more effort needs to be made in certain areas. The first is to encourage teachers and others who have influence over young people to develop their own knowledge and skills to be able to teach environmental education effectively. The second is in the area of curriculum and pedagogical reform so that young people explore the many possible ways in which current systems can change to support sustainability, in which current lifestyles reflect these systems, and in which their own actions can contribute to a sustainable future.     

文化差异对流动人口环保行为的影响研究——基于方言距离的实证分析

方言差异对个体环保行为的影响主要依据是文化认同理论,个体对其所属文化群体的情感认同和身份认知,涵盖了对特定文化传统、价值观、信仰、习惯和语言的深刻认同感。该理论指出,文化认同不仅影响着个体对自我身份的认知,也影响着他们对他人、社会群体,以及整个社会的态度和行为。本研究基于中国综合社会调查(Chinese General Social Survey,CGSS)(2013)数据,使用普通最小二乘法(Ordinary Least Squares,OLS)和调节效应模型分析了方言距离对流动人口环保行为的影响及其作用机制。研究结果表明,方言距离总体上显著降低了流动人口的环保行为,且经过内生性和稳健性检验后,这一研究发现依然成立。异质性分析表明,方言距离降低私域环保行为要比公域环保行为更明显,且方言距离降低短期居住者和听说普通话能力较低者的环保行为也更显著。进一步的机制分析发现,较高的环境污染认知、环境重要性认知以及地区环境规制水平均能显著缓解方言距离对环保行为的负面影响。     

“Just” ecopreneurs: re-conceptualising green transitions and entrepreneurship

Economic, environmental, and social limits of the current capitalist mode of production have led to a rethinking and reconceptualisation of economic processes and models including the role of businesses in sustainable development. While green economies and more specifically green entrepreneurs have been identified as agents of change that can challenge the mainstream and seek to induce environmental, social, and ethical transformation of society, much research has stayed within existing models of thinking predominantly rooted in technocratic approaches (e.g. ecological modernisation and more recently transition studies). This paper seeks to offer an alternative understanding of green entrepreneurship that breaks open these discussions using an environmental justice frame that focuses on the role of extra-economic discourses in shaping the social relations of economic systems. By drawing on an exemplary case study of “just” entrepreneurship from Boston, Massachusetts, USA, the paper seeks to start a conversation around the ideas of green entrepreneurship and environmental justice as vehicles to deliver potentially broader system changes and explores both conceptual and practical aspects of green development. As such, it offers (1) evidence of a just green economy that can be realised within existing capitalist structures as well as (2) a different conceptual entry point to understanding green entrepreneurship.     

Enhancing environmental integration in strategic environmental assessment (SEA): insight from sensitivity analysis

This paper explores the potential of sensitivity analysis to improve the Strategic Environmental Assessment (SEA) process and enhance environmental integration. It applies the Sensitivity Model Prof. Vester® to the England SEA process, following two objectives: (1) establishing how different strategic environmental assessment (SEA) elements affect environmental integration; and (2) establishing the sensitivity of the SEA process in terms of response to change. The findings showed that no single element was critical to enhancing environmental integration. Several elements, acting as sources of uncertainty, leverage or stability in the process, were also identified, highlighting their potential as priority targets for process improvement. It is concluded that sensitivity analysis can supplement current expert-led approaches to SEA improvement by (1) identifying elements likely to influence environmental integration and (2) testing the likely performance of recommendations for process improvement.     

Integrating Strategic Environmental Assessment with Industry Planning: A Case Study of the Pasquai-Porcupine Forest Management Plan,Saskatchewan, Canada

Strategic environmental assessment (SEA) is gaining widespread recognition as a tool for integrating environmental considerations in policy, plan, and program development and decision-making. Notwithstanding the potential of SEA to improve higher-order decision processes, there has been very little attention given to integrating SEA with industry planning practices. As a result, the benefits of SEA have yet to be fully realized among industrial proponents. That said, SEA practice is ongoing, albeit informally and often under a different label, and is proving to be a valuable tool for industry planning and decision-making. Based on a case study of the Pasquai-Porcupine forest management plan in Saskatchewan, Canada, this paper illustrates how an integrated approach to SEA can contribute to industry environmental decision-making and can enhance the quality and deliverability of industry plans.     

Amenity Values of Public and Private Forests: Examining the Value–Attitude Relationship

Public values toward forests have changed since the late 1980s, from a commodity-oriented perspective toward a more inclusive (commodity and non-commodity) orientation. This study examines the influence of four indicators of population diversity (age, ethnic background, place of residence, and gender) on amenity values of forests, environmental attitudes, and forest value—attitude correspondence. Four values of public and private forests were assessed, wood production (utilitarian value), clean air (a life support value), scenic beauty (an aesthetic value), and heritage (a spiritual value). Environmental attitudes were measured using a modified version of the New Environmental Paradigm scale. Five hundred and forty-eight randomly selected residents of households in 13 states of the Southern United States participated in a telephone interview. Age and ethnic background were found to moderate the value—attitude relationship, with the strength of the association being dependent upon the type of forest (i.e., public or private) and the forest value (i.e., utilitarian, life support, spiritual, and aesthetic). Females, younger persons (less than 43 years old), and whites reported lower utilitarian values of forests than their respective counterparts. Results are interpreted within the context of an emerging post-material society, in which a biocentric orientation to forests and the natural environment may be favored more by a younger (versus older) generation and increasingly racially diverse U.S. population. Implications for managing forests using a multiple-values (versus multiple-uses) approach are discussed.     

区域开发SEA综合评价体系初探

根据区域可持续发展的要求，为了实现区域环境保护从战略酝酿阶段就参与区域国民经济综合评价，本文首次尝试提出了一套实际操作性强的、定量的、着眼于整体的区域可持续性发展SEA综合评价模式，并以成都市羊安工业集中发展区为例，从经济、社会、环境三个子系统出发建立指标体系对其进行综合评价。     

Measurement and assessment of carrying capacity of the environment in Ningbo, China

Carrying Capacity of the Environment (CCE) provides a useful measure of the sustainable development of a region. Approaches that use integrated assessment instead of measurement can lead to misinterpretation of sustainable development because of confusion between Environmental Stress (ES) indexes and CCE indexes, and the selection of over-simple linear plus models. The present paper proposes a comprehensive measurement system for CCE which comprises models of natural resources capacity, environmental assimilative capacity, ecosystem services capacity, and society supporting capacity. The corresponding measurable indexes are designed to assess CCE using a carrying capacity surplus ratio model and a vector of surplus ratio of carrying capacity model. The former aims at direct comparison of ES and CCE based on the values of basic indexes, and the latter uses a Euclidean vector to assess CCE states. The measurement and assessment approaches are applicable to Strategic Environmental Assessment (SEA) and environmental planning and management. A case study is presented for Ningbo, China, whereby all the basic indexes of ECC are measured and the CCE states assessed for 2005 and 2010.