The US News Media,Polarization on Climate Change,and Pathways to Effective Communication

The news media are a central source of information about climate change for most people. Through frames, media transmit information that shape how people understand climate change as well as the actions they are ultimately willing to support to address the problem. This article reviews the rise of climate change in the US news media and the emergence of related frames in public discourse. In doing so, it traces the roots of partisan divisions over climate change and highlights the role that events, journalistic practices, technological changes, and individual-level factors such as ideological and partisan identity have played in fostering polarization. The article concludes by identifying the core challenges facing communicators who seek to build consensus for action on climate change and highlights the most viable solutions for achieving success.     

Developments in the Framing of Climate Change as a Public Health Issue in US Newspapers

News media are major channels for the transmission of information to the public and deliver news about the latest developments regarding health issues such as climate change. How the media frame such information may enhance public understanding and enable appropriate responses by individuals and communities. This study follows up on previous research examining media portrayals of climate change in US newspapers from 1 January 2007 to 31 December 2008. Here, we content analyze 270 news stories on climate change as a public health issue from five US newspapers between 1 January 2011 and 31 December 2012. Findings indicate that the total number of articles about climate change declined while emphasis on the public health dimension of climate change increased. The types of generic news frames (i.e., dramatic/substantive) most frequently used did not considerably change across the two time periods, however. To explain this, we discuss ways in which people may assess and spark change in news framing of public issues to better reach and influence a range of audiences.     

Quoting “the Environment”: Touchstones on Earth

Media influence public awareness through agenda setting and framing of news by selecting what is published, how frequently and through what frames. This content analysis compares portrayals of climate change based on political ideology of the media. It examines daily coverage of climate change in Santiago, Chile by the conservative, El Mercurio, newspaper, and the liberal, La Nación. Twenty percent of the 1,628 articles published in 2003, 2005, and 2007 which included the words “cambio climático” (climate change) or “calentamiento global” (global warming) were analyzed for frequency, content, images, and frames. The liberal newspaper published twice as many articles that were twice as long, with four times as many illustrations about climate change. They presented more thematic and diverse frames than the conservative newspaper. Government sources and conflict frames dominated both newspapers, reflecting some similar maturation processes of climate change coverage found in Europe, the United States, and elsewhere.     

Mediating the Science: Symbolic and Structural Influences on Communicating Climate Change Through New Zealand's Television News

Climate change presents scientists, politicians, and media producers with a challenge of articulating to diverse stakeholders both the complexity of issues and the urgency of action. Analyses of how climate change is represented and constructed in broadcast media are useful to capture a reflection of contemporary values. We use an analysis of news frames and production values as well as a limited “circuit of culture” approach to explore climate change communication as both a news product and cultural phenomenon. Our focus is New Zealand, a country which ratified the Kyoto agreement but which is currently noncompliant. Using qualitative framing analysis and in-depth interviews with leading media producers, politicians, and scientists, we examine how climate change is produced, represented, and consumed by New Zealanders via their broadcast media.     

The 2014 Walrus Haul Out: A Case Study of Selective Exposure to Environmental News Coverage

In this article we examine in real time the political selective exposure process involved when the public confronted the “walrus haul out” of October 2014, a news event attributed by some climate change researchers to the effects of the climate change-driven reduction of Arctic sea ice. Analyzing data assessing the amount of major TV and cable news network coverage of the haul out, and evaluating public opinion data collected from a rolling cross-sectional survey of US adults take at the time, we show that coverage of this event was not equitably distributed across news media news sources, that exposure to news source is related to the respondents’ ideological dispositions, and that exposure to coverage of the walrus haul out is related to ideology, the selectivity of political news habits, and climate change knowledge. We conclude with a discussion of the apparent inevitability of selective exposure to media coverage of climate change-related events and the implications for effective climate change communication.     

Metaphors in Guardian Online and Mail Online Opinion-page Content on Climate Change: War,Religion, and Politics

In climate change-related media discourses metaphors are used to (re-)conceptualize climate change science as well as climate change mitigation/adaptation efforts. Using critical metaphor analysis, we study linguistic and conceptual metaphors in opinion-page content from the British online newspapers Guardian Online and Mail Online, while paying attention to the arguments they advance. We find that Guardian Online employed war metaphors to advance pro-climate change arguments. War metaphors were used to (1) communicate the urgency to act on climate change and (2) conceptualize climate change politics. Mail Online employed religion metaphors to furnish skeptic/contrarian arguments. Religion metaphors were used to (1) downplay the urgency to act on climate change and (2) conceptualize transitions from climate change belief to skepticism. These findings raise concerns about sustained policy gridlock and refute expectations about novelty in climate change-related media discourses (as both war and religion have a history of use).     

Global Journalism in Decision-Making Moments: A Case Study of Canadian and American Television Coverage of the 2009 United Nations Framework Convention on Climate Change in Copenhagen

Climate change is a phenomenon with global causes but local effects, and thus global climate change decision-making moments provide ideal opportunities to examine how local and global discourses work together—or do not—through global journalism. This case study investigates the globally focused vs. culturally bound frames used in television news coverage, in Canada and the USA, of the 2009 United Nations Climate Change Conference in Copenhagen. Initial quantitative findings that Canadian media used many more culturally bound sources than did American media contradict the past findings and suggest Canadian media engaged less in producing global journalism than did American media. A follow-up qualitative analysis not only found more global framing in the American stories, but also concluded that global sources did not necessarily create global journalism; instead, a global orientation is required.     

Echo Chambers of Denial: Explaining User Comments on Climate Change

Although there is a broad consensus among scientists and journalists about the existence of anthropogenic climate change as a global problem, some segments of the population remain doubtful about the human impact on it. The internet provides citizens with opportunities to publicly voice their doubts and user comment sections of online media are a popular form of user-generated content. This study identifies factors that foster comments that are sceptical or supportive of basic assumptions of anthropogenic climate change, drawing on online news in the US, the UK, Germany, India, and Switzerland. The results show that users adapt to the dominant opinion within the respective media outlet: user comment sections serve as echo chambers rather than as corrective mechanisms. Climate change denial is more visible in user comment sections in countries where the climate change debate reflects the scientific consensus on climate change and user comments create niches of denial.     

Tipping Points and Climate Change: Metaphor Between Science and the Media

Over the past decade, scientists and journalists have prominently utilized the metaphor of a tipping point for drastic, irreversible and dangerous climate change. This paper shows how the tipping point metaphor became a multi-purpose bridge between science and the news media, describing how its meaning and use developed and diversified in interaction between these two domains. Within the scientific domain, the metaphor developed from a rhetorical device conveying a warning of drastic, irreversible and dangerous climate change to a theoretical concept driving empirical research. The news media soon picked up the tipping point metaphor for abrupt and dangerous climate change, turning it into a common part of the journalistic lexicon. Moreover, both science and the news media developed another, societal use of the tipping point metaphor, calling for radical societal change to avoid climate change catastrophe. The tipping point metaphor is hence not a monolithic notion but a highly versatile concept and expression, allowing it to be used for various communicative purposes by distinct stakeholders in different contexts.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Spreading the News on Carbon Capture and Storage: A State-Level Comparison of US Media

Carbon capture and storage (CCS) has received abundant federal support in the USA as an energy technology to mitigate climate change, yet its position within the energy system remains uncertain. Because media play a significant role in shaping public conversations about science and technology, we analyzed media portrayal of CCS in newspapers from four strategically selected states. We grounded the analysis in Luhmann's theory of social functions, operationalized through the socio-political evaluation of energy deployment (SPEED) framework. Coverage emphasized economic, political/legal, and technical functions and focused on benefits, rather than risks of adoption. Although news coverage connected CCS with climate change, the connection was constrained by political/legal functions. Media responses to this constraint indicate how communication across multiple social functions may influence deployment of energy technologies.     

Why Are People Skeptical about Climate Change? Some Insights from Blog Comments

Surveys of public opinion show that a significant minority of the population are skeptical about climate change, and many suggest that doubt is increasing. The Internet, in particular the blogosphere, provides a vast and relatively untapped resource of data on the thinking of climate skeptics. This paper focuses on one particular example where over 150 climate skeptics provide information on their background, opinion on climate change, and reasons for their skepticism. Although these data cannot be regarded as representative of the general public, it provides a useful insight into the reasoning of those who publicly question climate science on the Web. Points of note include the high level of educational background, the significant numbers who appear to have been converted from a position of climate concern to one of skepticism, and the influence of blogs on both sides of the climate debate.     

Frequent but Accurate: A Closer Look at Uncertainty and Opinion Divergence in Climate Change Print News

The prevalence of uncertainty and opinion divergence frames in climate change news reporting has generated concerns about the misrepresentation of scientific consensus. We first develop reliable, valid, and more nuanced measures of often-conflated types of uncertainty and opinion divergence frames. Then we analyse the co-occurrence combinations of those distinct types of opinions, sources, and topics in mainstream climate change news stories between 2005 and 2015. Results indicate that while uncertainty and opinion divergence frames are indeed frequent, once clearly distinguished, they in general accurately reference non-scientist sources (e.g. government officials) and topics that do not have a scientific consensus (e.g. the severity of climate change effects).     

Ideologies Overruled? An Explorative Study of the Link Between Ideology and Climate Change Reporting in Dutch and French Newspapers

This article studies the relationship between the ideology of newspapers and their climate change coverage. Previous research has focused on the British press (Carvalho, 2007; Carvalho & Burgess, 2005). Our research broadens this scope to the French and Dutch media. The results show that the ideology of newspapers in the Netherlands is not related to climate change coverage, while in France the ideology of newspapers is related to some key aspects of climate change coverage, i.e., the presentation of the necessity of actions against climate change and the tone of climate change coverage. The findings suggests that ideological cultures play a role in the coverage of climate change in countries in which global warming has brought about much discussion in the political field and that are characterized by a highly competitive media landscape which is historically related to the political field.     

How Grammatical Choice Shapes Media Representations of Climate (Un)certainty

Although mass media continue to play a key role in translating scientific uncertainty for public discourse, communicators of climate science are becoming increasingly aware of their own role in shaping scientific messages in the news. As an example of how future media research can provide relevant feedback to climate communicators, the present study examines the ways in which grammatical and word choices represent and construct uncertainty in news reporting about the Intergovernmental Panel on Climate Change (IPCC). Qualifying and hedging language and other “epistemic markers” are analyzed in four newspapers during 2001 and 2007: the New York Times and Wall Street Journal from the USA and El País and El Mundo from Spain. Though the US newspapers contained a higher density of epistemic markers and used more ambiguous grammatical constructs of uncertainty than the Spanish newspapers, all four media sources chose similar words when questioning the certainty around climate change. Moreover, the density of epistemic markers in each newspaper either remained the same or increased with time, despite ever-growing scientific agreement that human activities modify global climate. While the US newspapers increasingly adopted IPCC language to describe climate uncertainties, they also exhibited an emerging tendency to construct uncertainty by highlighting differences between IPCC reports or between scientific predictions and observations. The analysis thus helps identify articulations of uncertainty that will shape future media portrayals of climate science across varying cultural and national contexts.     

Image Themes and Frames in US Print News Stories about Climate Change

Research on frames in climate change (CC) news coverage has advanced substantially over the past decade, but the emerging understanding of the framing role of visual imagery that often accompanies news texts remains fragmented. We report on a set of image frames identified through content analysis of 350 images associated with 200 news articles from 11 US newspaper and magazine sources from 1969 through late 2009. We reliably identified and quantified the occurrence of 118 image themes. We then hierarchically clustered the themes based on their co-occurrence in images to identify an integrated framework of 42 image frames. We highlight frames associated with particular types of images (e.g., photographs and maps) or geographic regions. From among the full set of frames, we identify 15 that commonly appear in US CC news imagery and discuss the ways in which image frames make salient (or render invisible) particular categories of people, geographic regions, aspects of science, and spheres of activity.     

Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

Media and Climate Change: Four Long-standing Research Challenges Revisited

This paper suggests some further avenues of empirical and theoretical investigation for media research on climate change. “Old” suggestions, whose significance, as we see it, needs to be further reinforced, are included, as are “new” ones, which we hope will generate innovative research questions. In order to integrate the analysis with knowledge generated by media research at large, we revisit four research challenges that media scholars have long grappled with in the investigation of journalism: (1) the discursive challenge, i.e. the production, content and reception of media discourse; (2) the interdisciplinary challenge, i.e. how media research might engage in productive collaboration with other disciplines; (3) the international challenge, i.e. how to achieve a more diverse and complex understanding of news reporting globally; and (4) the practical challenge, i.e. how to reduce the theory–practice divide in media research.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Journalistic Norms,Cultural Values,and Coverage of Climate Change in the Philippines

Developing nations have tended to have been overlooked in studies of climate reporting. This study is based upon a content analysis of three daily newspapers in the Philippines to examine climate change coverage compared to reporting by Western wire services. In addition, the study draws on individualist–collectivist theory to theorize about differences in reporting between the Philippine and Western wire sources. Despite the historic influence of the American news system on Philippine journalism, the study finds that Western journalistic norms do not describe Philippine climate reporting well and that Filipino-penned articles are more likely to include the value of collectivism rather than individualism. This suggests that national cultural differences may be reflected in climate reporting.