Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Democratic Debate and Mediated Discourses on Climate Change: From Consensus to De/politicization

Starting from a risk conflicts perspective, this article challenges two common assumptions of existing research on climate change in public and media discourses. It argues that the evaluation of these discourses on the extent to which these either accurately reflect a scientific consensus or contribute to achieving social consensus insufficiently takes account of the exclusionary mechanisms it starts from. A conceptual and empirical framework is subsequently put forward which allows one to evaluate mediated discourses in terms of the extent to which democratic debate and citizenship are encouraged. Such analysis can reveal the discursive strategies underlying processes of politicization and depoliticization. This perspective is illustrated by an analysis of a local case study: the “Sing for the Climate” campaign. We conclude by calling for a broad systematic research agenda revealing the extent to which de/politicizing discourses are found to influence public and media discourses.     

Routine Reporting of Environmental Risk: The First Traces of Micropollutants in the German Press

ABSTRACT

This article analyzes the emergence of a new environmental issue in the German press. Since the 1990s, scientists have detected traces of pharmaceuticals, hormones and chemicals in all segments of the water cycle. These micropollutants have negative effects on aquatic life and might affect human health. Their sources are manifold and include private households. Yet although micropollutants of are direct concern to media audiences, they are a challenging topic for news reporting. Although this issue is systemic and fraught with uncertainty, it does not easily translate into news stories. Our content analysis of 444 articles (1995–2015) reveals that the societal risk was rarely presented as a stand-alone topic. Instead, the issue was mostly covered as part of local routine reporting and framed as a challenge for experts to solve. Over time, the reporting became more managerial, while media framings of micropollutants gained more substance and scope. We contend that local routine reporting should receive more attention as a public forum for addressing emerging environmental concerns.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Fracking in the German Press: Securing Energy Supply on the Eve of The ‘Energiewende’ – A Quantitative Framing-Based Analysis

In many countries worldwide, unconventional hydraulic fracturing (also known as fracking) is considered a natural steppingstone toward the use of renewable energies against the backdrop of climate change. Although commercial drilling for shale gas has not yet begun in Germany, the public discourse appears to be creating more controversy than in other European countries. Based on the theoretical concept of “framing,” we conducted a quantitative empirical study from January 2013 to December 2014 analyzing the coverage of fracking in three highly influential newspapers and political magazines in Germany. The results of this study provide the first insights into the discussion of fracking in the German news media and allow comparisons to the debate in other European countries. We found that fracking is mainly discussed in the economic context of securing the future energy supply while the potential risks of the technique are mostly ignored. We discuss our findings and try to explain the unbalanced reporting.     

Environmental Risks in Newspaper Coverage: A Framing Analysis of Investigative Reports on Environmental Problems in 10 Chinese Newspapers

Economic modernization has been China's national priority since the establishment of the People's Republic. Since the authorities retain control over the media, which is also now subject to commercial influences, it might be expected that the Chinese news media would construct a discourse of assurance, endorsing economic modernization. A framing analysis of newspaper investigative reports on environmental problems in this article, however, shows that these reports have portrayed environmental problems in a manner that opposes rather than supports the national priority for economic growth. It challenges rather than reinforces the current institutional discourse of development and criticizes rather than contributes to the present structure of the capitalist mode of production in China. In this case, the prominence of the critical reflective discourse demonstrates the critical role investigative journalism potentially plays in arousing the public's awareness of risks in order to create a society in which such risks can be minimized. Factors in the wider social context contribute to our understanding of the critical discourse of environmental problems.     

Green Lawfare: Environmental Public Interest Litigation and Mediatized Environmental Conflict

Communication strategies involving news media and environmental groups are well documented and research into protest politics and other forms of environmental communication has made considerable progress in the analysis of the strategies that various actors use to influence environmental policy. There is less scholarship, however, on the journalistic representation of the legal strategies employed by environmental non-government organizations, such as the mediatized debates about the use of law by these groups and the laws themselves. Further, while legal scholarship observes the role of public interest litigation in environmental matters, the role of news media as an influential force in public opinion formation and mobilization in the context of environmental litigation as an activist strategy remains less understood. Using the 2015 “green lawfare” debate in Australia that followed a successful Australian Federal Court challenge to a coalmine, this paper argues that the “mediatized visibility” inherent in public interest litigation is an important, but mostly overlooked, element of mediatized environmental conflict.     

The Influence of Media Use on Environmental Engagement: A Political Socialization Approach

Current research suggests that the media play an important part in informing and engaging citizens in environmental issues. Building on these findings, this study adopts a political socialization approach to citizens' involvement in everyday-life pro-environmental behavior. Multivariate analysis of recent survey data from Swedish adolescents (N = 1148) demonstrates direct as well as indirect relationships between frequency of news media use, talk about environmental issues with parents and peers, and extent of pro-environmental behavior. The findings are consistent with the notion that news media use promotes behavior by raising awareness of environmental issues. The results are also discussed in terms of a citizen-communication framework according to which interpersonal communication translates environmental information gleaned from news sources to adolescents' everyday-life reality, thereby motivating pro-environmental behavior. Future directions for examining causal mechanisms in more detail are discussed.     

Examining User Comments for Deliberative Democracy: A Corpus-driven Analysis of the Climate Change Debate Online

The public perception of climate change is characterized by heterogeneity, even polarization. Deliberative discussion is regarded by some as key to overcoming polarization and engaging various publics with the complex issue of climate change. In this context, online engagement with news stories is seen as a space for a new “deliberative democratic potential” to emerge. This article examines aspects of deliberation in user comment threads in response to articles on climate change taken from the Guardian. “Deliberation” is understood through the concepts “reciprocity”, “topicality”, and “argumentation”. We demonstrate how corpus analysis can be used to examine the ways in which online debates around climate change may create or deny opportunities for multiple voices and deliberation. Results show that whilst some aspects of online discourse discourage alternative viewpoints and demonstrate “incivility”, user comments also show potential for engaging in dialog, and for high levels of interaction.     

Rapid Issue Tracking: A Method for Taking the Pulse of the Public Discussion of Environmental Policy

Environmental communication professionals and other decision makers need to understand public sentiment toward environmental issues to effectively carry out their stewardship responsibilities. However, it is often difficult to obtain timely and reliable information about public discussion and debate regarding these issues. This paper describes an approach designed to address this dilemma: Rapid Issue Tracking is a method for quickly “taking the pulse” of public and other stakeholder discussion. The data source for Rapid Issue Tracking is online media stories, including traditional news media, social media, and other textual data such as public comments received by an agency. Two US Forest Service cases of Rapid Issue Tracking are presented to explicate the method and its usefulness in environmental communication and decision making.     

The US News Media,Polarization on Climate Change,and Pathways to Effective Communication

The news media are a central source of information about climate change for most people. Through frames, media transmit information that shape how people understand climate change as well as the actions they are ultimately willing to support to address the problem. This article reviews the rise of climate change in the US news media and the emergence of related frames in public discourse. In doing so, it traces the roots of partisan divisions over climate change and highlights the role that events, journalistic practices, technological changes, and individual-level factors such as ideological and partisan identity have played in fostering polarization. The article concludes by identifying the core challenges facing communicators who seek to build consensus for action on climate change and highlights the most viable solutions for achieving success.     

Nature Articulations in Norwegian Advertising Discourse: A Depoliticized Discourse of Climate Change

This article deals with how nature is articulated in public discourse and more specifically how humans’ relationship to nature is constructed via such articulations. Based on critical cultural analyses of ads presented in a Norwegian context, the article claims articulations of nature serve to a depoliticization of nature, which silence social differences and reduce environmental politics to individual moral action. Several rhetorical patterns of particular relevance to the articulation of nature are discussed, pointing out how disparate, sometimes conflicting, understandings of nature are rhetorically configured and aligned in ways that benefit a global market economy. There is a discursive distancing of nature and everyday life, even as nature remains valorized and very much central to national identity. This constrains citizens’ political engagement and undermines understandings of how to govern nature.     

Media and Climate Change: Four Long-standing Research Challenges Revisited

This paper suggests some further avenues of empirical and theoretical investigation for media research on climate change. “Old” suggestions, whose significance, as we see it, needs to be further reinforced, are included, as are “new” ones, which we hope will generate innovative research questions. In order to integrate the analysis with knowledge generated by media research at large, we revisit four research challenges that media scholars have long grappled with in the investigation of journalism: (1) the discursive challenge, i.e. the production, content and reception of media discourse; (2) the interdisciplinary challenge, i.e. how media research might engage in productive collaboration with other disciplines; (3) the international challenge, i.e. how to achieve a more diverse and complex understanding of news reporting globally; and (4) the practical challenge, i.e. how to reduce the theory–practice divide in media research.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Issue Cycles in Corporate Sustainability Reporting: A Longitudinal Study

Issue cycles in media reporting and in the coverage of environmental news in particular have been studied since the 1970s. This study seeks to extend existing theory on issue-attention lifecycles from the news-media domain to the corporate domain by exploring how companies operationalize environmental sustainability over time. Using computer-assisted text analysis, this study investigates 744 corporate environmental reports in a 10-year longitudinal design in order to study how the attention that companies pay to a set of 13 environmental issues shifts over this period. The results indicate discernible issue cycles for almost all of the issues studied. Some issues are in a phase of heightened awareness, others in a punctuated equilibrium following specific events, and even others in a phase of decline. The issue cycles identified suggest that companies pursue their environmental strategies consistently, but shift attention to particular issues as a response to high-profile environmental events. Policy-makers therefore need to be aware of the slowness of changes in corporate environmental strategies.     

Merging Duke Energy and Progress Energy: Online Public Discourse,Post-Fukushima Reactions,and the Absence of Environmental Communication

This article examines online discourse in 2011 surrounding the proposed Duke Energy and Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger, including constructing new nuclear plants, are discussed in media coverage and by citizens using social media. Overall, we find that the merger discourse focuses on economic concerns rather than the environmental concerns we had anticipated. However, post-Fukushima discourse appears to have become more inclusive of environmental concerns. We conclude that environmental discussions and efforts are likely to be globally informed andlocally situated, discussing the implications for environmental communication research exploring online discourses, specifically through social media. Future research must address how to locate and delineate constellations of locally situated discourse to provide a clearer picture of environmentally focused social media communication.     

Climate Change Coverage in Greek Newspapers: 2001–2008

This paper's aim is to identify the debate and document the coverage of climate change (CC) in the Greek national press and to assess to what extent this reporting exhibits the traits anticipated by the “polarized pluralist” character of the Greek “media system.” In order to do this, we analyzed articles published in three Greek quality newspapers (Kathimerini, Ta NEA, and Eleftherotypia) over the period 2001–2008 (N =2072). Our findings suggest a mixed picture: the Greek media debate is characterized by consensus on the anthropogenic causes of CC and on the promotion of renewable energy sources as a means for tackling Greek CC-related emissions. However when examining more specific/controversial CC-policy decisions, there is less evidence supporting a close link with the national character of Greek media reporting, with newspapers appearing to align themselves along partisan lines.