浅谈绿色营销与企业的持续发展

可持续发展蕴含色理念，绿色营销是市场营销的一次重要发展，可促进企业的持续发展。本文论述了绿色营销作为企业实现可持续发展的有效手段是现代企业市场营销发展的必然选择，而实施相关的绿色营销策略，能有效保证我国企业逐渐走上持续发展之路。     

绿色消费步步高

前不久,中国消费者协会发出郑重警示:购买食品应首选绿色食品。这是因为近些年世界连续出现的食品污染让人触目惊心。1996年肆虐英国的疯牛病,1998年席卷东南亚的猪脑病,1999年比利时的二恶英风波,2000年法国的李斯特杆菌污染事件,今年法国又发现“猪蹄疫”。     

绿色管理:企业文化新内涵

企业文化是企业在经营活动中形成的经营理念、经营目的、经营方针、价值观念、经营行为、社会责任、经营形象等的总和,经营管理是企业文化的重要内容。21世纪将步入一个绿色时代,以人类社会可持续发展为宗旨的绿色管     

有机化学教学中渗透绿色化学理念

对绿色化学如何渗透于有机化学教材建设、理论教学、实验教学、多媒体手段教学过程中,进行了大量的研究和实践,论述了将绿色化学理念与方法渗透于有机化学的整个教学过程的重要性、必要性,以及具有一定参考价值的具体做法。     

绿色经济助推乳源快速发展

改革开放以来,乳源县委、县政府立足于山区绿色资源优势,按照"绿色乳源"的经济发展战略,以发展绿色经济为主要突破口,大力发展县域经济,经济增长率连续多年居韶关市各县(市)前列,正成为国内外、港澳台等社会人士投资置业、观光旅游、休闲度假、娱乐保健的首选之地.     

Sustainable Development and Strategic Thinking

From an economic point of view, the industrial economy is efficient to overcome situations of a scarcity of goods. From a technological point of view, the resource efficiency of the manufacturing processes of the industrial economy has been permanently improved during the last 200 years. In addition, cleaner processes have been developed. However, from an ecologic point of view, an increasing world population with increasing consumption has produced a ＂global footprint＂ which approaches the carrying capacity of the planet. A circular economy and its high-value spin-offs-a lake economy and a performance or functional service economy-can fulfil customers＇ needs with considerably less resource consumption, less environmental impairment in production and considerably less end-of-life product waste, especially in situations of affluence, when a considerable stock of physical goods and infrastructures exists. Also, in situations of a scarcity of natural resources, both energy and materials, often characterised by rapidly rising resource prices, the economic actors of a circular economy have a high competitive advantage over the actors of the industrial economy, due to much lower procurement costs for materials and energy. From a social point of view, a circular economy increases the number of skilled jobs in regional enterprises. However, the shift from a linear manufacturing economy to a circular or service economy means a change in economic thinking from flow （throughput） management to stock （asset） management： in a manufacturing economy with largely unsaturated markets, total wealth increases through accumulation as resource throughput （flow） is transformed into a higher stock of goods of better quality （but in a manufacturing economy with largely saturated markets, wealth represented by the stock of goods will no longer increase）; in a circular or service economy, total wealth increases through a smart management of existing physical assets （stock） that are adapted to changes in both technology and customer demand. This second approach not only applies to physical capital but equally to social capital, such as health and education and green GDP. To measure the social wealth of a population, it is not the amount of money spent on schools and hospitals that matters, butif this expenditure has led to a better education of the students, and a better health of the people.     

组态视角下协同创新驱动城市土地绿色利用效率提升的路径选择北大核心CSCDCSSCI

创新驱动发展战略下协同技术创新是提升城市土地绿色利用效率的重要手段。在理论层面从环境、投入、产出和互动四个维度构建协同创新影响城市土地绿色利用效率的整合性框架后,以中国284个城市为案例,运用模糊集定性比较分析法探讨协同创新驱动城市土地绿色利用效率提升的多元实现路径。研究表明:①单个协同创新条件的一致性水平位于0.4928~0.8388范围内,表明单个条件均不构成影响城市土地绿色利用效率的必要条件。②条件组合的充分性分析显示,创新环境、创新投入、创新产出和协作互动条件“多重并发",形成协同创新驱动城市土地绿色利用效率提升的4种路径,具体归纳为投入主导型、区域互动支撑下的资本赋能型及环境和投入连接下的主体互动转化型3种差异化模式。③条件因素的普适性和替代性分析显示,经济软环境、人力资本投入和物质资本投入是影响高水平城市土地利用效率最具有普遍性的因素,成果市场化和区域互动之间存在替代关系。④囿于各地区经济发展水平和资源稟赋,中国东、中、西部地区协同创新对城市土地绿色利用效率的驱动路径呈现出显著异质性特征。地方政府应根据自身发展特点和资源禀赋,从组态视角着力于多重协同创新条件的适配以“因地制宜"地制定城市土地绿色高效利用政策和措施。     

基于生态融合发展理念的田园综合体发展探析

本文针对我国为乡村振兴所提出的建设田园综合体的重要举措,解析了田园综合体的理论内涵,总结了国内外田园综合体发展历程及我国田园综合体建设过程中存在的顶层规划不合理,乡村生态环境建设不完善,一、二、三产业融合不充分的问题,并从生态融合发展的角度,提出了构建合理生态布局、加强生态环境建设以及实行产业生态化的田园综合体建设路径,以期为我国田园综合体建设提供理论依据和实践经验。