情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

清洁生产运行机制探讨

文章分析了清洁生产的运行机制，认为清洁生产方案的实施受企业、政府、公众、市场和社会环境等五个方面的影响与制约。在此基础上，从我国国情实际出发，讨论了我国在实施清洁生产方案所面临的问题，并从企业、政府、公众、市场和社会等方面给出了相应的对策建议。     

加强高校干部队伍群众监督实践的探讨

加强干部队伍监督管理是高校组织工作的一个重要方面,群众监督将发挥其无法替代的作用。本文对高校干部队伍监督管理的目标、内容、重点,以及在高校干部管理中的特点及难点作了分析,对完善领导干部监督机制,特别是对其中的群众监督的实践进行了深入思考和探索。     

The 'who' and 'what' of training far disaster relief

This paper defines the various levels within government, the voluntary agencies and the community which might benefit from training and makes suggestions as to where the emphasis should be placed. It points out that training programmes should be designed to meet the expressed needs of a particular group of trainees as well as be related to the current or potential disaster situation.     

Ethics of Sustainable Development – a Study of Swedish Regulations for Genetically Modified Organisms

In spite of stricter provisions inthe new EU directive on deliberate release ofgenetically modified organisms (GMOs), criticsstill advocate a moratorium on permits forcultivation of GMOs. However, in an attempt tomeet concerns raised by the public, thedirective explicitly gives Member States thepossibility to take into consideration ethicalaspects of GMOs in the decision-making. Thisarticle investigates the potential effects ofsuch formulation by means of an empiricalanalysis of experiences gained the last yearsfrom similar Swedish regulations for GMOs,aiming at promoting sustainable development.The faulty implementation shown in the Swedishcase indicates that legal stipulations forethics as such have limited importance. It issuggested that public participation is animportant factor for successful implementationof the ethics of sustainable development.     

Genetically Modified (GM) Crops: Precautionary Science and Conflicts of Interests

Risk governance of GM plants and GMfood products is presently subject to heatedscientific and public controversies. Scientistsand representatives of the biotechnologyindustry have dominated debates concerningsafety issues. The public is suspicious withregard to the motives of scientists, companies,and political institutions involved. Thedilemmas posed are nested, embracing valuequestions, scientific uncertainty, andcontextual issues. The obvious lack of data andinsufficient information concerning ecologicaleffects call for application of thePrecautionary Principle (PP). There are,however, divergent opinions among scientistsabout the relevance of putative hazards,definition of potential ``adverse effects,' andwhether actions should be taken to preventharm. The reliance on the concept ofsubstantial equivalence in safety evaluation ofGM food is equally controversial. Consequently,value assumptions embedded in a scientificframework may be a barrier for employment ofthe PP. One of our major conclusions is thatprecautionary GMP usage requires riskassessment criteria yet undeveloped, as well asbroader and more long-term conceptions of risk,uncertainty, and ignorance. Conflicts ofinterest and public participation are otherissues that need to be taken intoconsideration. GMP governance regimes that arejustifiable from a precautionary and ethicalpoint of view must transcend traditionalscientific boundaries to include alternativescientific perspectives as well as publicinvolvement.     

环境保护要依靠公众参与——关于环境保护主要依靠力量的市民调查

环境问题和环境保护已日益深入到社会政治、经济、文化、生活各个领域。在呼吁公众参与的条件下，依靠谁去搞好环境保护？公众是如何看待自己在环境保护中的作用的呢？对这些问题的回答将有助于了解公众关于环境保护的心态，有助于环境保护公众参与政策更具有针对性的实施。本文就这一话题进行了城市居民的抽样调查。调查表明，公众普遍认为，政府和公众参与是搞好环保的主要依靠力量；而公众对环境宣传教育和污染企业的治理以及技术进步的期望较低。本文进一步分析了不同年龄、文化程度、职业和人均月收入带来的影响，以期把握不同层次公众的心态。在此基础上本文就环境宣传教育如何促进公众参与提出了一些思考。     

我国公共场所禁烟现状及对策分析

分析目前我国公共场所禁烟现状，探讨进一步加强公共场所禁烟工作的对策。方法：对四川、贵州、浙江、广西等地区的疾病控制中心、卫生监督所以及健康教育所的工作人员进行定性访谈，并结合文献综述。结果：尽管我国公共场所的禁烟工作取得了一些成绩，但仍存在很多不足之处。结论：公共场所彻底禁烟不仅需要烟民的自觉禁烟，也需要政府有关法令的力行实施，更需要全社会广大群众的共同参与。     

大型公共场所人员疏散模型研究--考虑个体特性和从众行为

在引入元胞自动机概念的基础上,模拟分析了紧急情况下人员的疏散行为,并提出了一个新的疏散模型.该模型考虑了人员的个体差异和从众行为,并重点分析了各种情况下从众行为对疏散行为和疏散时间的影响.结果表明,从众行为与疏散场所中的人员密度、视野范围大小等都有很大关系,一般而言,从众行为将延缓人员疏散的时间.     

论高职高专英语教学改革——我院英语分级教学探索

根据目前我院英语教学状况,英语公共课有必要改革"单一目标"的教学模式,采用多目标个性化分层教学模式,提高学生英语素质.文中具体探讨了多目标个性化分级教学模式的内涵、实施的前提条件、依据及策略.