情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Ecological and Economic Services Provided by Birds on Jamaican Blue Mountain Coffee Farms

Abstract: Coffee farms can support significant biodiversity, yet intensification of farming practices is degrading agricultural habitats and compromising ecosystem services such as biological pest control. The coffee berry borer (Hypothenemus hampei) is the world's primary coffee pest. Researchers have demonstrated that birds reduce insect abundance on coffee farms but have not documented avian control of the berry borer or quantified avian benefits to crop yield or farm income. We conducted a bird‐exclosure experiment on coffee farms in the Blue Mountains, Jamaica, to measure avian pest control of berry borers, identify potential predator species, associate predator abundance and borer reductions with vegetation complexity, and quantify resulting increases in coffee yield. Coffee plants excluded from foraging birds had significantly higher borer infestation, more borer broods, and greater berry damage than control plants. We identified 17 potential predator species (73% were wintering Neotropical migrants), and 3 primary species composed 67% of migrant detections. Average relative bird abundance and diversity and relative resident predator abundance increased with greater shade‐tree cover. Although migrant predators overall did not respond to vegetation complexity variables, the 3 primary species increased with proximity to noncoffee habitat patches. Lower infestation on control plants was correlated with higher total bird abundance, but not with predator abundance or vegetation complexity. Infestation of fruit was 1–14% lower on control plants, resulting in a greater quantity of saleable fruits that had a market value of US$44–$105/ha in 2005/2006. Landscape heterogeneity in this region may allow mobile predators to provide pest control broadly, despite localized farming intensities. These results provide the first evidence that birds control coffee berry borers and thus increase coffee yield and farm income, a potentially important conservation incentive for producers.     

潮滩生态特征及开发利用模式——以江苏大丰潮滩研究为例

根据自然地理、海洋动力、生物等特征!本文研究受大河作用的大丰潮滩地貌、沉积过程,讨论老黄河和长江对该潮滩发育的影响和潮滩生物群落空间分布及演变规律。本文评价了大丰潮滩开发利用现状,分析了它们的经济效益和环境效益,提出把目前受到强烈改造、过度利用的模式改变为顺应潮滩自然演变、有步骤合理开发利用潮滩的模式。     

水污染造成的环境经济损失分析

立足于我国水资源现状，对造成水污染损失的主要影响因素进行分析。探讨适合于我国国情的水污染损失的计算方法。以南方某市为例，计算该市水污染损失，得到了一些有益的结论．给政府部门提供了一个较为准确的损失数据。通过政府的干预或经济法律手段，加大水资源保护管理工作的力度。     

玉溪市中心城区酸雨变化趋势分析

以1991年至2000年实测数据为依据，揭示了玉溪市中心城区10年来酸雨的变化规律及其发展趋势。     

模糊集值统计法在煤矿安全评价指标权值中的应用

应用模糊集值统计的理论 ,对煤矿安全评价中具有随机性和模糊性的指标进行数学分析 ,进一步改进了其权值的确定方法 ,使其更加符合实际情况 ,并对由此得出的权值进行了可靠性分析。通过实例表明 ,该方法克服了经典统计法的不足 ,提高了煤矿安全评价的实用性和科学性     

中质旅游景区开发初探

中质景区是指旅游综合质量中等的景区.开发中质景区可以增加目的地供给、优化旅游目的地结构、分流优质景区客流.以四川雅安碧峰峡景区为例,在分析该类型景区优劣势的基础上,对其在旅游项目设计、资金筹措、客源市场、产品设计、市场营销等方面提出了对策.同时指出,我国中质旅游景区开发中存在着资源价值评价不准确、资源破坏严重等误区,以期在旅游实践中提高中质旅游景区的开发质量.     

池州悬钩子的食用价值与茶多酚含量研究

研究了池州市悬钩子属植物的食用价值与其中茶多酚(TP)的含量,目的是为了综合利用悬钩子属植物,促进其全面开发,提高经济效益.用正交实验法确定了提取TP的最佳实验条件,用分光光度法测定其含量.从分析结果看,悬钩子属植物中含有一定量的TP.因此,在开发悬钩子属植物果实作为第三代水果资源时,从其茎叶中提取TP具有一定的经济价值,这对促进悬钩子资源的开发与利用是很有意义的.