Between Active Seekers and Non-Users: Segments of Science-related Media Usage in Switzerland and Germany

ABSTRACT

Citizens’ attitudes toward science are related to their use of science-related information from various sources. Evidence is scarce regarding citizens’ individual media repertoires for staying informed about science as segmentation studies so far have primarily focused on scientific attitudes. In this paper, we explore audience segments regarding their science-related information behavior and whether such segments are comparable or vary between two countries with similar information environments. Based on two surveys in Switzerland and Germany, we identify national audience segments that differ in their science-related information repertoires, and analyze their sociodemographic characteristics and science-related attitudes. In both countries, we find very comparable information user segments ranging from those who inform themselves frequently about science (“Active Seekers”/“Science Consumers”) to those who hardly get in contact with any information about science and research (“Non-Users”). Those segments which get in contact with information about science frequently show generally more positive attitudes.     

基于自动种子区域生长的火焰分割算法

在存在壁面反射的低照度火灾环境中,传统的火焰分割算法如颜色分割、运动检测等,在进行火焰分割时造成过分割现象,分割的效果不理想,影响后续的火灾正确识别。针对上述问题,提出了一种基于自动种子区域生长(Automatic Seeded Region Growing,ASRG)的火焰分割算法。首先将从火灾视频中获取的火灾图像从RGB颜色空间转换到YCbCr颜色空间,在Y通道中采用较大自适应阈值背景减法将火灾图像二值化,分别将可疑火焰像素点的横坐标和纵坐标按大小进行排序,取排序后的中间值作为种子点,再由原RGB火灾图像转换而成的灰度图像中,以该种子点进行区域生长,最后将区域生长后的火焰分割图像与采用较小自适应阈值背景减法得到的火焰分割图像进行交集处理,得到最终的火焰分割图像。实验表明ASRG算法在存在壁面反射的低照度火灾环境中,火焰分割效果好,有效解决了该环境下的火焰过分割问题,同时在其他火灾环境中也有较好的火焰分割效果。     

“Science is Everywhere,but No One Knows It”: Assessing the Cultural Distance to Science of Rural South African Publics

ABSTRACT

In science communication, a prerequisite for reaching different parts of a society is to find out how these publics experience and interpret science. Since rural South African publics are perceived to exhibit a large cultural distance to science, the present exploratory study aimed to know in more detail how rural South Africans perceive and understand science in their local and social contexts. Theoretical notions on cultural distance and the methodological approach of segmentation studies were considered. Semi-structured interviews with rural South Africans were carried out in four towns (n?=?52) that differ with respect to having a large scientific installation in their vicinity, or not. Sensitively comparing local and social contexts helped identifying three different publics who differed regarding their perceptions of science; however, the large scientific installations only made a difference in perceptions for those publics who were generally less exposed to and less knowledgeable about science.     

环境分权、市场分割与碳排放

中国有着庞大的环境管理队伍以及巨大的国内市场,科学的环境管理制度以及高度一体化的国内市场将深刻改变碳排放格局,然而,已有研究对于这些影响碳排放的体制性因素既缺乏足够的理论分析也缺乏实证检验。有鉴于此,本文首先分析了环境分权和市场分割影响碳排放的理论机理,并提出了三个理论假设,进一步地,本文以环境管理人员在不同层级政府的配置衡量环境分权度,以相对价格法衡量市场分割程度,基于1995-2012年的省际面板数据,从实证层面检验了环境分权和市场分割对碳排放的影响效应。结果显示:环境分权和市场分割都显著地加剧了碳排放,原因在于分权的环境管理体制安排扭曲了激励,无法对碳排放形成真实有效的约束,而市场分割则恶化了碳排放在区域间的配置效率。同时,环境分权与市场分割对碳排放的共同影响作用上存在互补效应,即环境分权程度越高,市场分割对碳排放的负面影响效应越大,反之,市场分割程度越高,环境分权对碳排放的负面影响效应也越大。这主要是由于环境分权与市场分割是地方政府一对互补的策略行为,在环境分权较高的地区,地方政府进行市场分割的能力越强,而在市场分割较高的地区,地方政府争取环境事务管理权的动力越强。因此,在既定的碳排放约束下,中央政府一方面需要适度集中环境事务管理权限,进一步优化环境事务管理机构设置以及人员队伍在不同层级政府间的配置,提高对碳排放的管控效率,另一方面需要打通省际壁垒,加快区域市场一体化建设,优化碳排放的区域配置,提高碳排放效率。     

Urban sustainability – a segmentation study of Greater Brisbane,Australia

Setting universal goals for sustainability is problematic and may hinder the adoption of sustainable pathways as different sectors of society often have differing opinions on not just what sustainability means for them, but also what is of priority to them. This paper tests a set of psychographic, behavioural, lifestyle and social identities to segment the public on sustainability. We evaluate general knowledge, apply social-choice tools to identify public priorities, and then apply segmentation to reveal broad strata of community profiles around these choices. We discuss our findings in the context of moving beyond knowledge on sustainability and general public choices, to more nuanced messaging and engagement that respects differences in sustainability orientations. We suggest that by focusing on what matters most for different segments of society, there is potential to design effective processes to engage with people and acquire better ownership of sustainability.     

基于活动偏好的西安市“农家乐”旅游市场细分

面向细分市场开发特色旅游产品是克服目前国内＂农家乐＂发展普遍存在的产品初级化和同质化现象的有效途径。基于游客活动偏好,应用市场调查获取的第一手数据,采用聚类分析方法对西安市＂农家乐＂旅游市场进行细分研究。细分结果表明,西安市＂农家乐＂旅游市场可按照旅游者的活动偏好不同划分为回归田园型、静态休闲型、康乐健身型、娱乐参与型和阳光运动型5个类型。与全国其他城市一样,西安市＂农家乐＂旅游市场的主体是市区和郊区的市民,且市场职业分异不显著,自驾车旅游者和大学生是西安市＂农家乐＂旅游市场的两个重要组成部分。根据市场细分结果,提出面向不同细分市场,打造特色旅游产品和根据游游客出行特点,改善交通基础设施发展＂农家乐＂的建议。     

基于数字图像比色法测定水中氟化物

在酸性溶液中，氟能破坏二甲酚橙〖CD*2〗锆显色体系，使溶液颜色从紫红色变为橙色或黄色，通过采集图像颜色信息构建3个特征颜色分量的多元线性回归模型，用以定量测定水中氟。该方法在0 mg/L~1.5 mg/L范围内线性良好，方法检出限为0.03 mg/L。两个质量浓度水平的氟化物标准溶液6次测定结果的RSD分别为1.4%和1.3%，相对误差分别为0.3%和1.7%。     

Effects of elevated atmospheric CO2 and tropospheric O3 on tree branch growth and implications for hydrologic budgeting

The forest hydrologic budget may be impacted by increasing CO₂ and tropospheric O₃. Efficient means to quantify such effects are beneficial. We hypothesized that changes in the balance of canopy interception, stem flow, and through-fall in the presence of elevated CO₂ and O₃ could be discerned using image analysis of leafless branches. We compared annual stem flow to the results of a computerized analysis of all branches from the 2002, 2004, and 2006 annual growth whorls of 97 ten-year-old trees from the Aspen Free-Air CO₂ and O₃ Enrichment (Aspen FACE) experiment in Rhinelander, WI. We found significant effects of elevated CO₂ and O₃ on some branch metrics, and that the branch metrics were useful for predicting stem flow from birch, but not aspen. The results of this study should contribute to development of techniques for efficient characterization of effects on the forest hydrologic budget of increasing CO₂ and tropospheric O₃.     

人口学特征和动机偏好双重视角的入境游客市场细分研究——西安市的实证研究

基于SPSS16.0社会科学统计软件,采用单因素方差分析法和均值比较法,从9项内驱力指标和9项吸引力指标入手,对游客性别、年龄、学历水平等人口学特征与旅游动机之间的差异关系进行了定量分析。作为实证研究,以国家自然科学基金项目组在西安市开展市场调查获取的第一手数据为依据,从人口学特征和旅游动机双重视角,细分了西安市的入境客源市场,并据此提出针对性的客源市场开发方案,旨在为入境旅游市场的开发拓展提供理论借鉴和技术支持。     

基于分形的图像压缩算法研究

介绍了分形图像压缩理论,传统DCT变换算法和四叉树分形图像压缩算法,改进的分形图像压缩方法,分形与小波相结合的图像压缩算法,彩色图像压缩算法以及对分形图像压缩未来发展的展望.