Conceptualising climate change in rural Australia: community perceptions, attitudes and (in)actions

Public engagement and support is essential for ensuring adaptation to climate change. The first step in achieving engagement is documenting how the general public currently perceive and understand climate change issues, specifically the importance they place on this global problem and identifying any unique challenges for individual communities. For rural communities, which rely heavily on local agriculture industries, climate change brings both potential impacts and opportunities. Yet, to date, our knowledge about how rural residents conceptualise climate change is limited. Thus, this research explores how the broader rural community—not only farmers—conceptualises climate change and responsive activities, focussing on documenting the understandings and risk perceptions of local residents from two small Australian rural communities. Twenty-three semi-structured interviews were conducted in communities in the Eden/Gippsland region on the border of New South Wales and Victoria and the north-east of Tasmania. There are conflicting views on how climate change is conceptualised, the degree of concern and need for action, the role of local industry, who will ‘win’ and ‘lose’, and the willingness of rural communities to adapt. In particular, residents who believed in anthropogenic or human-induced factors described the changing climate as evidence of ‘climate change’, whereas those who were more sceptical termed it ‘weather variability’, suggesting that there is a divide in rural Australia that, unless urgently addressed, will hinder local and national policy responses to this global issue. Engaging these communities in the twenty-first-century climate change debate will require a significant change in terminology and communication strategies.     

Is local produce more expensive? Challenging perceptions of price in local food systems

This research examines price in local food systems to identify whether the perception that local is more expensive is justified. This study seeks to contribute to the field by addressing the dearth of quantitative price and availability research and building upon existing empirical research by considering a broader range of distribution channels and organic produce. Without a stronger understanding of pricing structures and distribution models, local food initiatives are based on assumptions rather than evidence. Using a case-study approach of the Region of Waterloo (Ontario, Canada), price and product data were collected at 11 outlets over a 6-month period. The study involved regression analysis of six locally produced fruits and vegetables based on local, Ontario, and organic attributes associated with the products and comparison with consumer willingness-to-pay research. Results show that local produce in the case study is not consistently more expensive than the non-local option. Both price discounts and premiums are found, depending on the product. These findings challenge the “local is more expensive” assumption and support suggestions that local food systems can be spaces for social inclusion. The organic attribute is associated with a price premium in all cases and may create confusion among consumers given frequent overlap between the local and organic attributes. Proponents of local food can use the results of this study to inform programme and policy development. Most notably, the study suggests that education around the distinction between local and organic as well as challenges to the price perception could be of benefit.