Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.     

Public participation and volunteer help in monitoring programs: An assessment

A number of opportunities exist for involving the public in environmental monitoring. This paper outlines some examples where this has been done, evaluates these examples, and then summarizes some of the benefits as well as the disadvantages of this approach.     

Monitoring the results of Canada/U.S.A acid rain control programs: some lake responses

Aquatic acidification by deposition of airborne pollutants emerged as an environmental issue in southeastern Canada during the 1970s. Drawing information from the extensive research and monitoring programs, a sequence of issue assessments demonstrated the necessity of reducing the anthropogenic emissions of acidifying pollutants, particularly sulphur dioxide (SO₂). The 1991 Canada-U.S. Air Quality Agreement (AQA) was negotiated to reduce North American SO₂ emissions by 40% relative to 1980 levels by 2010, and at present, both countries have reduced emissions beyond their AQA commitment. In response to reduced SO₂ emissions, atmospheric deposition of sulphate (SO₄ ^2–) and SO₄ ^2– concentrations in many lakes have declined, particularly in south-central Ontario and southern Québec. Sulphate deposition still exceeds aquatic critical loads throughout southeastern Canada however. Increasing pH or alkalinity (commonly deemed recovery) has been observed in only some lakes. Several biogeochemical factors have intervened to modify the lake chemistry response to reduced SO₄ ^2– input, notably release of stored SO₄ ^2– from wetlands following periods of drought and reduction in the export of base cations from terrestrial soils. Three examples from Ontario are presented to illustrate these responses. Significant increases in pH and alkalinity have been observed in many lakes in the Sudbury area of Ontario due to the large reductions in local SO₂ emissions; early-stage biological recovery is evident in these lakes. An integrated assessment model predicts that AQA emission reductions will not be sufficient to promote widespread chemical or biological recovery of Canadian lakes. Monitoring and modeling are mutually supporting assessment activities and both must continue.     

Ecological Change and the Challenges for Monitoring

Anthropogenic activities are changing the chemical composition of the global atmosphere. This results in changes to the physical properties as well, such as the radiation balance. These properties are important input variables for biospheric processes. This paper discusses a number of documented ecological changes that have occurred in response to the changing atmosphere. Much of the information has been derived from data collected at integrated monitoring sites. The changing atmosphere is expected to result in many more ecological changes to resources of economic as well as environmental value. Defining and understanding these changes will be necessary for managing sustainable development and poses major challenges for monitoring programs in general and for integrated sites in particular.     

Monitoring Long-Term Ecological Changes Through the Ecological Monitoring and Assessment Network: Science-Based and Policy Relevant

Ecological monitoring and its associated research programshave often provided answers to various environmental management issues. In the face of changing environmental conditions, ecological monitoring provides decision-makers with reliable information as they grapple with maintaining a sustainable economy and healthy environment. The EcologicalMonitoring and Assessment Network (EMAN) is a national ecological monitoring network consisting of (1) about 100 casestudy sites across the country characterized by long-term multi-disciplinary environmental work conducted by a multitudeof agencies (142 partners and counting); (2) a variety of lesscomprehensive yet more extensive monitoring sites; (3) a network where core monitoring variables of ecosystem change aremeasured; and (4) geo-referenced environmental observations. Environment Canada is the co-ordinating partner for the network through the EMAN Co-ordinating Office. EMAN's mission is to focus a scientifically-sound, policy-relevant ecosystem monitoring and research network based on (a) stabilizing a network of case-study sites operated by a varietyof partners, and (b) developing a number of cooperative dispersedmonitoring initiatives in order to deliver unique and needed goods and services. These goods and services include: (1) an efficient and cost-effective early warning system which detects,describes and reports on changes in Canadian ecosystems at a national or ecozone scale; and (2) cross-disciplinary and cross-jurisdictional assessments of ecosystem status, trends and processes. The early warning system and assessments of ecosystem status, trends and processes provide Environment Canada and partner organizations with timely information thatfacilitates increasingly adaptive policies and priority setting. Canadians are also informed of changes and trends occurring in Canadian ecosystems and, as a result, are betterable to make decisions related to conservation and sustainability.     

A strategy for integrated monitoring

Administrative machinery has been set up to regulate and control most of the emissions that are known to have severe local consequences, such as the discharge of raw sewage into rivers and lakes and the smokestack emission of air pollutants. Now, the nature of environmental degradation is usually different. We are faced with pollutants and effects with more subtle cause-effect relationships, often characterized by larger geographic areas of interest and longer term potential damage; the potential risk is now more chronic than acute. Acid rain and climate change are good examples, in that they are associated with a variety of pollutants from a number of sources and damage to ecosystems occurs over many years. It is argued that monitoring programs should evolve to reflect the changing nature of the environmental problems they are addressing. It is now necessary to consider interactions among many pollutants, mixing among the various media, and potentially affecting many components of the ecosystem in both indirect and direct ways. Here, integrated monitoring and analysis is presented as a unifying strategy to bring together different measurement methodologies in different disciplines, addressing environmental questions of complexity beyond the scope of many existing activites that have a classical narrower focus. The underlying concept is of nested networks, each tier being composed of sites selected for specific purposes but arranged to maximize the number of common sites where more multidisciplinary questions can be addressed.     

Canada's Ecological Monitoring and Assessment Network: Where we are at and Where we are Going

Canada has established a National Ecological Monitoring and Assessment Network (EMAN). The Network's operating objective is to understand what changes are occurring in the ecosystems and why. Each site is designed to have long-term multidisciplinary monitoring programs in place with supporting research and manipulation experiments. About 85 sites have been incorporated into the network. A Directory of EMAN Sites is available and a list of the Goals, Objectives and Deliverables (GODs) for many sites is also available. Information can be obtained on the EMAN's website at http://www.cciw.ca/eman/. The network is operated in conjunction with a program of developing national environmental indicators, with increasing emphasis on indicators of sustainable development. A series of environmental assessments are being produced that are issue and/or area focused. The assessment are designed as support for policy decisions. The national coordinating office supports the overall program of data gathering, reporting environmental indicators and produce assessments.