Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

The personal,social and environmental sustainability of Jainism in light of Maharishi Vedic Science

The Jain tradition of ecological awareness and sustainability has been well documented over the last 25 years, although its roots lie deep in Indian history, specifically in texts such as the Tattvārtha Sūtra and ācārā?ga Sūtra. This traditional body of knowledge includes a long-standing theory and practice of personal, social and environmental sustainability, addressing such views as the interconnectedness of humans and the laws of nature, the interdependence of everything in the universe, the responsibility of humans to conserve and preserve natural resources, the avoidance of wanton and unnecessary waste generation, and a general aversion to mistreating or abusing the environment. These views encapsulate the lifestyles of some ten million people, including both mendicants and laity. Similarly, Maharishi Vedic Science, the systematic exploration and practical application of the Veda and Vedic Literature as taught by Maharishi Mahesh Yogi, makes a compelling case for establishing the unity of human life with nature and for promoting actions which guarantee both the protection of nature and protection by it. The purpose of this paper is to examine the relationship between the principles of sustainability in Jainism and the corresponding viewpoint of Maharishi Vedic Science, including supporting scientific evidence of its application, and to posit their contribution to a sustainable world future.     

Using empirical models of species colonization under multiple threatening processes to identify complementary threat‐mitigation strategies

Approaches to prioritize conservation actions are gaining popularity. However, limited empirical evidence exists on which species might benefit most from threat mitigation and on what combination of threats, if mitigated simultaneously, would result in the best outcomes for biodiversity. We devised a way to prioritize threat mitigation at a regional scale with empirical evidence based on predicted changes to population dynamics—information that is lacking in most threat‐management prioritization frameworks that rely on expert elicitation. We used dynamic occupancy models to investigate the effects of multiple threats (tree cover, grazing, and presence of an hyperaggressive competitor, the Noisy Miner (Manorina melanocephala) on bird‐population dynamics in an endangered woodland community in southeastern Australia. The 3 threatening processes had different effects on different species. We used predicted patch‐colonization probabilities to estimate the benefit to each species of removing one or more threats. We then determined the complementary set of threat‐mitigation strategies that maximized colonization of all species while ensuring that redundant actions with little benefit were avoided. The single action that resulted in the highest colonization was increasing tree cover, which increased patch colonization by 5% and 11% on average across all species and for declining species, respectively. Combining Noisy Miner control with increasing tree cover increased species colonization by 10% and 19% on average for all species and for declining species respectively, and was a higher priority than changing grazing regimes. Guidance for prioritizing threat mitigation is critical in the face of cumulative threatening processes. By incorporating population dynamics in prioritization of threat management, our approach helps ensure funding is not wasted on ineffective management programs that target the wrong threats or species.     

Critical review of Integrated Water Resources Management: Moving beyond polarised discourse

Integrated Water Resource Management (IWRM) emerged as a popular concept in the water sector in the 20th century. From a highly techno-centric approach in the past, it has taken a new turn embracing Habermasian communicative rationality as a place-based nexus for multiple actors to consensually and communicatively integrate decisions in a hydrological unit. The 'how to integrate' approach had remarkable appeal worldwide in promoting authentic participation of all stakeholders. However, critics argue that the domain of water resource management is a political process of contestation and negotiation; the emphasis is on complexities, contextuality, power dynamics and the importance of analysing real world situations. They demonstrate 'how integration cannot be achieved' given the power dynamics in social interactions. These apparently contradictory discourses draw on different theoretical paradigms and polarise the discourse on IWRM, without offering constructive alternatives. To this end, this paper offers an option to complement this polarised discourse by examining 'how integration actually does take place' in a strategic context thereby facilitating consensual decisions to integrate water management for a sustainable future.     

Modeling linkages between sediment resuspension and water quality in a shallow,eutrophic, wind-exposed lake

The interactions between bed sediments and the water column in shallow, eutrophic lakes have tremendous implications for the fate and transport of nutrients in those water bodies. This has resulted in the development of water quality models for lakes incorporating the processes of sediment resuspension. Reliable resuspension models are thus needed to accurately represent this phenomenon. In this paper, three different sediment-resuspension models are combined with a hydrodynamic and water quality model, dynamic lake model-water quality (DLM-WQ), and the resulting models are used to simulate nutrient distributions in the highly eutrophic Salton Sea, California, USA. One of the resuspension formulas is based upon sediment characteristics as well as the bed shear stress exerted by wind-induced waves and currents, while the other two are standard, power-law-type formulas for cohesive sediments with two different exponents. The outputs for water quality variables, such as temperature, chlorophyll a, dissolved oxygen and nutrients, obtained from the three resulting models and from an earlier DLM-WQ run with a simple empirical sediment-resuspension model are compared with measured data. The level of agreement between the simulations and the measured data is assessed by using both statistical and graphical model evaluation methods, including measures of residual errors, sample autocorrelations, t-tests, and box plots. Based on these assessments, DLM-WQ with an extended version of the García and Parker [García, M.H., Parker, G., 1993. Experiments on the entrainment of sediment into suspension by a dense bottom current. J. Geophys. Res.-Oceans 98, 4793–4807] relationship gave the best results for water quality in the Salton Sea, confirming that the use of formulas with more information on the sediment characteristics yields more accurate results. To the best of our knowledge, this is the first effort to combine water quality models for lakes and reservoirs with a sediment-resuspension model which was originally intended for open-channel flows. The simulations confirm that sediment resuspension is the most dominant process in the Salton Sea's nutrient cycling. The effect of proposed physical changes to the Salton Sea on water quality characteristics is also addressed.     

The Control of an Invasive Bivalve, Corbicula fluminea, Using Gas Impermeable Benthic Barriers in a Large Natural Lake

Anoxia can restrict species establishment in aquatic systems and the artificial promotion of these conditions can provide an effective control strategy for invasive molluscs. Low abundances (2-20 m(-2)) of the nonnative bivalve, Asian clam (Corbicula fluminea), were first recorded in Lake Tahoe, CA-NV in 2002 and by 2010 nuisance-level population densities (>10,000 m(-2)) were observed. A non-chemical control method using gas impermeable benthic barriers to reduce dissolved oxygen (DO) concentrations available to C. fluminea was tested in this ultra-oligotrophic natural lake. In 2009, the impact of ethylene propylene diene monomer (EPDM) sheets (9 m(2), n = 6) on C. fluminea beds was tested on 1-7 day intervals over a 56 day period (August-September). At an average water temperature of 18 °C, DO concentrations under these small barriers were reduced to zero after 72 h resulting in 100 % C. fluminea mortality after 28 days. In 2010, a large EPDM barrier (1,950 m(2)) was applied to C. fluminea populations for 120 days (July-November). C. fluminea abundances were reduced over 98 % after barrier removal, and remained significantly reduced (>90 %) 1 year later. Non-target benthic macroinvertebrate abundances were also reduced, with variable taxon-specific recolonization rates. High C. fluminea abundance under anoxic conditions increased the release of ammonium and soluble reactive phosphorus from the sediment substrate; but levels of unionized ammonia were low at 0.004-0.005 mg L(-1). Prolonged exposure to anoxia using benthic barriers can provide an effective short term control strategy for C. fluminea.     

The chronic toxicity of fenoxycarb to larvae of the grass shrimp,Palaemonetes pugio

Abstract

This study examined effects of fenoxycarb, a carbamate insecticide, on larvae of the grass shrimp, Palaemonetes pugio. In laboratory experiments, grass shrimp larvae were exposed to fenoxycarb from hatch to postlarval metamorphosis in a chronic, static renewal bio assay. LC50's ranged from 0.92 mg/L at 96 h to 0.35 mg/L at the end of the study (24 days). In assessing sublethal effects of fenoxycarb, postlarval emergence was significantly (p < 0.05) reduced in exposed grass shrimp as compared with controls, and the time to reach postlarval status was significantly (p < 0.05) increased in exposed grass shrimp. Significant differences were not found in other sublethal parameters including postlarval dry weight and intermolt duration. Analysis of fenoxycarb from spiked seawater samples showed concentrations declined by 32 to 42% after 24 h.