“Hey Friend,Buy Green”: Social Media Use to Influence Eco-Purchasing Involvement

This study addresses the use of message carriers to convey corporate social responsibility information to promote eco-purchasing involvement. The work tests various media formats transmitted via social media. The effects of corporate vs. peer communication in a corporate social responsibility campaign in stimulating self-reported eco-purchasing involvement are indicated. The research varies communication dimensions of a fictional corporate social responsibility campaign sent through social media. Multiple media formats; new release; article; and advertisement were tested, as was the inclusion of social media persuasive sentiment. The analysis of source/format combinations and source/format/sentiment combinations found statistically significant differences for consumer-to-consumer communication in stimulating eco-purchasing involvement in certain circumstances. This research suggests an emerging role for the consumer communicator as a content co-creator and validates the effective use of articles and news releases instead of advertising on social media, yielding managerial and scholarly implications.     

关于秦皇岛市竞争力的初步分析及对策研究

我国城市竞争力研究成果表明秦皇岛市综合竞争力在全国排序第39位,基础设施、环境、区位等硬竞争力较强,而企业管理、制度、文化等软竞争力较弱,因此虽然在河北省名列前茅,但在沿海城市中比较落后,为了增强城市竞争力,必须正确定位、协调发展;发挥优势、加快发展;加快招商引资;进一步开放;加快科技进步,加强精神文明建设;强化城市营销和品牌建设;强化城市和企业管理。     

我国青少年学生旅游市场营销策略

分析了青少年旅游市场开发的可行性，在了解青少年学生消费心理及行为特征的基础上。有针对性地提出了青少年学生旅游市场的营销策略。从而突破我国原有的以观光产品为主的旅游产品类型。推进我国旅游业的可持续发展。     

论环保意识与现代化工企业的营销观

回顾了市场营销对企业发展的核心作用；讨论了环保意识的增强对营销活动的影响以及环保法规与经济调控对企业的巨大压力；介绍了适应时代要求的社会环境营销观的内容及对现代化工企业的影响，并对化工企业如何树立新型营销观进行了探讨。     

涉外企业的货币经营风险管理

结合涉外企业投入与产出所处市场的分割程度或一体化程度,分析了当地企业、进口企业、出口企业或全球经营企业所面临的货币经营风险;对计量涉外企业货币经营风险的方法进行比较,认为管理层估计法对于计量货币经营风险以及制定相应的竞争对策有着重要作用;分别从金融性套期保值、经营性套期保值和营销策略等视角讨论货币经营风险的管理。笔者认为:金融性套期保值通过锁定涉外企业的外币现金流出或流入,可部分抵消涉外企业的货币经营风险暴露;经营性套期保值通过调整企业的经营业务并尽可能多地增加经营现金流,可从根本上提高涉外企业适应汇率变化的能力;通过影响涉外企业及其竞争对手所处的经营环境,营销策略有助于降低涉外企业的货币经营风险暴露。     

“内部营销”理论在旅游目的地营销中的应用研究——以西安市为例

从内部营销的基本内涵出发,借鉴内部营销思想的实质精髓,将内部营销主体由企业扩展到旅游目的地,探讨了旅游目的地进行内部营销的必要性、可行性及实施的方法途径,得出旅游目的地实施内部营销将成为一种必然选择的结论,为旅游目的地营销视野的扩展和营销手段的丰富提供了一种新的参考。     

转变观念 突破思维——对供销社再生资源行业的冷思考

在我国转变经济发展方式、调整经济结构的转型期，供销社再生资源行业面临重大的机遇和挑战。对传统再生资源回收企业如何抓住机遇、转变观念、突破创新，进行了深入、全面的分析。     

内部营销理论与HSE推广

介绍了内部营销理论的发展历程,分析了内部营销理论在指导HSE推广工作中的可行性与必要性。     

Copper marketing with forward and futures contracts: state-owned and private Chilean firms during the 1990s

The use of futures in copper marketing became common during the 1990s, but little attention has been put on the reasons for it and its relationship with other elements of marketing such as forward sales and premiums. This study focuses on these issues and the benefit of futures relative to annual forward contracts. It argues futures complement annual forward contracts to secure the average market price rather than to maximize revenue. The paper analyzes empirical evidence for the six largest Chilean copper producers. This sample reflects well the entire Chilean industry during the 1990s. The analysis shows that forward sales became more volatile and futures seem to be the instrument to avoid income fluctuation at the end of the marketing process. However, the benefits of futures compared to forward sales are very modest. In the last section we suggest a better marketing instrument to maximize revenue may be premiums.     

旅游手册的营销效果研究

运用符号学和内容分析法,以旅游手册为媒介,针对昆明部分高校大学生进行了问卷调查,探讨了影响旅游手册营销效果的关键要素,并初步构建了旅游手册营销效果评价指标体系.