Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents’ willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents’ friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents’ efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.     

英语阅读方法和能力的研究与指导

本文试从英语阅读的心理与习惯，对阅读中所遇到的新、生词汇的处理及阅读方法与技巧几个方面来论述，加强学生英语阅读能力及提高学生的综合素质。     

我国青少年学生旅游市场营销策略

分析了青少年旅游市场开发的可行性，在了解青少年学生消费心理及行为特征的基础上。有针对性地提出了青少年学生旅游市场的营销策略。从而突破我国原有的以观光产品为主的旅游产品类型。推进我国旅游业的可持续发展。     

灾害发生时影响居民心理承受能力的社会心理因素分析

目的：探讨影响个体面对自然灾害时心理承受能力的社会心理因素．方法，采用问卷调查的方式，运用因素分析法和相关分析法对1000余名居民进行测评．结果。①个体面对灾害时的心理承受能力的影响因素为。灾害意识、灾时行为、灾害认知、社会支持，②通过相关分析，灾时行为对心理承受能力的影响最大。     

运用环境心理学对城市地块的分析

当今城市规划理论正在变得越来越具有广泛综合性.除了传统的理论,例如城市设计、形态学等等,环境心理学也日益受到重视,成为一个具有影响力的元素,以期满足社会日益复杂的功能与心理需求,完善设计成果.     

Best Practices in Environmental Communication: A Case Study of Louisiana's Coastal Crisis

This mixed-method case study of environmental communication best practices in Louisiana, USA, identifies trends and approaches as informed by environmental psychology. The results provide key insights for environmental communicators, especially communicators in coastal regions. In-depth interviews with both environmental psychologists and environmental communicators showed that both groups emphasized knowing the audience, telling local stories, building relationships with target audiences and targeted messaging. Both psychologists and communicators also frequently mentioned general messaging concerns of source credibility, avoiding controversial terms and talking about issues, impacts and solutions to which the target audience can relate. A representative survey revealed that Louisiana residents are most interested in hearing about how environmental issues such as climate change, coastal land loss and flooding are affecting their own communities. This finding supports the idea that environmental communicators could do a better job tapping into strong place attachment and sense of community among coastal residents to promote action.     

Effectiveness of biodiversity-conservation marketing

Conservation marketing holds potential as a means to engage audiences with biodiversity conservation and help to address the human dimensions of biodiversity loss. Empirical evaluations of conservation marketing indicatives are growing, so we reviewed the literature on this research to inform future directions in the field. We used a systematic search strategy to identify studies that evaluated the effects of conservation marketing interventions (techniques and campaigns) on psychosocial outcomes, categorized as cognitive, affective, or behavioral. Six academic databases (Business Source Complete, Communication & Mass Media Complete, Greenfile, Proquest, Scopus, and Web of Science Core Collections), 3 gray-literature databases (BASE, Zenodo, and Google Scholar), and 2 websites (Rare and WildAid) were searched. Articles were subjected to critical appraisal to assess their methodological quality, and data were extracted from each article and analyzed using narrative synthesis. Altogether 28 studies from 26 articles were included in the review. Twenty-five studies were conducted from 2014 through 2016. Methodological quality of most studies was weak (n = 16, 57%) (moderate quality n = 8, 29%; high quality n = 4, 14%). The proportion of studies that evaluated a conservation-marketing technique (e.g., variants of texts, images, or videos) versus a campaign (e.g., community-based campaigns targeting locally relevant issues, such as unsustainable palm oil agriculture, light pollution, or wood fuel fire use) was relatively balanced. Although many studies reported statistically significant results in the intended direction, the utility of findings was limited by persistent methodological limitations, such as a lack of a comparator group, use of non-validated assessment tools, and a focus on self-reported data and subjective outcomes. Conservation marketing is clearly a nascent field of scientific enquiry that warrants further, high-quality research investigations.     

Social representations of governance for change towards sustainability: perspectives of sustainability advocates

There is a substantial body of literature on public understandings of large-scale ‘environmental’ phenomena such as climate change and resource degradation. At the same time, political science and economics analyse the governance arrangements to deal with such issues. These realms of research rarely meet: there has been little research into people’s understandings of the governance of environmental change. This study adds a psychological perspective to governance research by investigating social representations of governance that promotes societal change towards sustainability, and related practices. It examines data from qualitative interviews with sustainability-interested people in seven European countries (n = 105). The analysis identified building blocks of representations suitable as an analytical framework for future research on governance representations. The diversity of their content reflected a range of pathways to societal change. Representations often seemed to have a creative function as a guiding vision for individuals’ own practices, but their wider transformative potential was constrained.     

知识和经验对救援人员实战心理的影响分析

为了解影响救援人员实战心理的关键因素及其作用,采用走访、专家访谈和问卷调查的方法,对我国消防部队的人员组成、心理状况和实战心理进行调查和研究,重点分析消防队员掌握灾害知识和经验积累对实战中出现的恐惧、紧张、急躁等心理的影响。研究结果表明,灾害知识和救援经验的增加对大部分消防队员均能起到消除紧张情绪的作用,知识水平和实战中的紧张与恐惧心理呈现明显的负相关,且影响显著。笔者认为:将救援队伍和人员的灾害知识培训纳入日常工作,对提高救援部队的总体作战能力具有重要作用;对于高级指挥人员,理论知识水平的提高有助于更佳的指挥应对。     

Virtual Garden Computer Program for use in Exploring the Elements of Biodiversity People Want in Cities

Urban ecology is emerging as an integrative science that explores the interactions of people and biodiversity in cities. Interdisciplinary research requires the creation of new tools that allow the investigation of relations between people and biodiversity. It has been established that access to green spaces or nature benefits city dwellers, but the role of species diversity in providing psychological benefits remains poorly studied. We developed a user‐friendly 3‐dimensional computer program (Virtual Garden [ www.tinyurl.com/3DVirtualGarden ]) that allows people to design their own public or private green spaces with 95 biotic and abiotic features. Virtual Garden allows researchers to explore what elements of biodiversity people would like to have in their nearby green spaces while accounting for other functions that people value in urban green spaces. In 2011, 732 participants used our Virtual Garden program to design their ideal small public garden. On average gardens contained 5 different animals, 8 flowers, and 5 woody plant species. Although the mathematical distribution of flower and woody plant richness (i.e., number of species per garden) appeared to be similar to what would be expected by random selection of features, 30% of participants did not place any animal species in their gardens. Among those who placed animals in their gardens, 94% selected colorful species (e.g., ladybug [Coccinella septempunctata], Great Tit [Parus major], and goldfish), 53% selected herptiles or large mammals, and 67% selected non‐native species. Older participants with a higher level of education and participants with a greater concern for nature designed gardens with relatively higher species richness and more native species. If cities are to be planned for the mutual benefit of people and biodiversity and to provide people meaningful experiences with urban nature, it is important to investigate people's relations with biodiversity further. Virtual Garden offers a standardized tool with which to explore these relations in different environments, cultures, and countries. It can also be used by stakeholders (e.g., city planners) to consider people's opinions of local design. Programa de Computadora de Jardín Virtual para Uso en la Exploración de los Elementos de Biodiversidad que la Gente Desea en las Ciudades