Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents’ willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents’ friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents’ efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.     

乡村文化记忆资源的“文—旅”协同评价模型与应用——以苏州金庭镇为例

乡村文化记忆资源是乡村“文—旅”协同的链接点。基于文化记忆理论从文化信息层、物质载体层与社会行为层解析其内涵和协同框架,构建“文—旅”空间协调度、文化记忆连续性和旅游市场认同度的协同评价模型,以苏州金庭镇为例进行实证分析。结果表明:（1）时间格局上,旅游景点与生活生产类空间关联性不断提升,与功能象征类空间依赖减弱,与社会表征类和精神意识类空间关系有所降低但维持高度耦合水平。（2）空间格局上,与生活生产类空间呈极核带状格局,与其余三类空间呈现一核多极格局。（3）旅游景点与生活生产类空间协同关系从“文—旅”空间协调度、文化记忆连续性转向旅游市场认同度为主导,其余空间以“文—旅”空间协调度为主导。（4）影响协同关系的机制包括记忆延续与文化交融、空间优化与旅游融合和社会支持与政策保障等。研究结论可为乡村旅游地的文化振兴和文旅融合提供理论指导和应用模式。     

英语阅读方法和能力的研究与指导

本文试从英语阅读的心理与习惯，对阅读中所遇到的新、生词汇的处理及阅读方法与技巧几个方面来论述，加强学生英语阅读能力及提高学生的综合素质。     

我国青少年学生旅游市场营销策略

分析了青少年旅游市场开发的可行性，在了解青少年学生消费心理及行为特征的基础上。有针对性地提出了青少年学生旅游市场的营销策略。从而突破我国原有的以观光产品为主的旅游产品类型。推进我国旅游业的可持续发展。     

泉州文化旅游资源特色及其开发利用

在分析“世界宗教博物馆”泉州的海外交通、宗教、建筑和民俗文化旅游资源特色及其优劣势的基础上，就其开发利用过程中通过整合资源和拓展内涵来提炼和突出文化主题，增强文化旅游的参与性，加强从业人员教育和重视品牌塑造等方面提出建议。     

灾害发生时影响居民心理承受能力的社会心理因素分析

目的：探讨影响个体面对自然灾害时心理承受能力的社会心理因素．方法，采用问卷调查的方式，运用因素分析法和相关分析法对1000余名居民进行测评．结果。①个体面对灾害时的心理承受能力的影响因素为。灾害意识、灾时行为、灾害认知、社会支持，②通过相关分析，灾时行为对心理承受能力的影响最大。     

企业安全文化建设研究

安全文化是对安全理论的重要发展,安全文化建设是和谐社会建设的重要内容,是解决安全管理的重要措施.加强安全文化建设能增强安全意识,提高防灾能力,改善生产、生活环境.要有针对性、创造性和实效性地开展安全文化建设.     

运用环境心理学对城市地块的分析

当今城市规划理论正在变得越来越具有广泛综合性.除了传统的理论,例如城市设计、形态学等等,环境心理学也日益受到重视,成为一个具有影响力的元素,以期满足社会日益复杂的功能与心理需求,完善设计成果.     

Maize: The Native North American’s Legacy of Cultural Diversity and Biodiversity

Recent research has focused on establishing the values of preserving biodiversity both in agriculture and in less managed ecosystems, and in showing the importance of the role of cultural diversity in preserving biodiversity in food production systems. A study of the philosophy embedded in cultural systems can reveal the importance of the technological information for preserving genetic biodiversity contained in such systems and can be used to support arguments for the protection/preservation of cultural diversity. For example, corn or maize can serve as a paradigm of Native American thinking and can provide one of the few areas from which common philosophical conceptions can emerge. An examination of the cultivation of corn or maize as an agricultural activity and as a cultural activity in Native American literature reveals a philosophy that recognizes the importance of biodiversity and provides techniques for its preservation. Corn, and the food and the materials derived from it, is something thought out, not by specialists, but by the entire tribe and its ancestors, even if this thinking is done within what we might consider a framework of highly mythical notions. Importantly, this framework yields an understanding of both the genetics and nutrition of corn. A survey of these mythical notions (myths and stories) and agricultural practices makes this thought explicit and exemplifies the value of cultural diversity and biodiversity.     

Why social values cannot be changed for the sake of conservation

The hope for creating widespread change in social values has endured among conservation professionals since early calls by Aldo Leopold for a “land ethic.” However, there has been little serious attention in conservation to the fields of investigation that address values, how they are formed, and how they change. We introduce a social–ecological systems conceptual approach in which values are seen not only as motivational goals people hold but also as ideas that are deeply embedded in society's material culture, collective behaviors, traditions, and institutions. Values define and bind groups, organizations, and societies; serve an adaptive role; and are typically stable across generations. When abrupt value changes occur, they are in response to substantial alterations in the social–ecological context. Such changes build on prior value structures and do not result in complete replacement. Given this understanding of values, we conclude that deliberate efforts to orchestrate value shifts for conservation are unlikely to be effective. Instead, there is an urgent need for research on values with a multilevel and dynamic view that can inform innovative conservation strategies for working within existing value structures. New directions facilitated by a systems approach will enhance understanding of the role values play in shaping conservation challenges and improve management of the human component of conservation.