Efficacy-based and normative interventions for facilitating the diffusion of conservation behavior through social networks

Research suggests that encouraging motivated residents to reach out to others in their social network is an effective strategy for increasing the scale and speed of conservation action adoption. However, little is known about how to effectively encourage large numbers of residents to reach out to others about conservation causes. We examined the influence of normative and efficacy-based messaging at motivating residents to engage in and to encourage others to participate in native plant gardening in their community. To do so, we conducted a field experiment with messages on mailings and tracked native plant vouchers used. Efficacy messages tended to be more effective than normative messages at increasing residents’ willingness to reach out to others to encourage conservation action, as indicated by a several percentage point increase in native plant voucher use by residents’ friends and neighbors. Messages sometimes had different impacts on residents based on past behaviors and perceptions related to native plant gardening. Among these subgroups, efficacy and combined efficacy and norm messages most effectively encouraged individual and collective actions, as indicated by increased voucher usage. Our findings suggest that interventions that build residents’ efficacy for engaging in a conservation behavior and for reaching out to others may be a promising path forward for outreach. However, given our results were significant at a false discovery rate cutoff of 0.25 but not 0.05, more experimental trials are needed to determine the robustness of these trends.     

Selecting Socio-Economic Metrics for Watershed Management

The selection of social and economic metrics to document baseline conditions and analyze the dynamic relationships between ecosystems and human communities are important decisions for scientists, managers, and watershed citizens. A large variety of social and economic data is available but these have limited use without theoretical frameworks. In this paper, several frameworks for reviewing social-ecosystem relations are offered, namely social sanctions, sense of place, civic structure, and cultural differences. Underlying all of these frameworks are attitudes, beliefs, values, and norms that affect which questions are asked and which indicators are chosen. Much work and significant challenges remain in developing a standard set of spatially based socio-economic metrics for watershed management.     

Cautioning against overemphasis of normative constructs in conservation decision making

Questions around how to conserve nature are increasingly leading to dissonance in conservation planning and action. While science can assist in unraveling the nature of conservation challenges, conservation responses rely heavily on normative positions and constructs to order actions, aid interpretations, and provide motivation. However, problems can arise when norms are mistaken for science or when they stymy scientific rigor. To highlight these potential pitfalls, we used the ethics-based tool of argument analysis to assess a controversial conservation intervention, the Pelorus Island Goat Control Program. The program proponents' argument for restorative justice was unsound because it relied on weak logical construction overly entrenched in normative assumptions. Overreliance on normative constructs, particularly the invocation of tragedy, creates a sense of urgency that can subvert scientific and ethical integrity, obscure values and assumptions, and increase the propensity for flawed logic. This example demonstrates how the same constructs that drive biodiversity conservation can also drive poor decision making, spur public backlash, and justify poor animal welfare outcomes. To provide clarity, a decision-making flowchart we devised demonstrates how values, norms, and ethics influence one another. We recommend practitioners follow 3 key points to improve decision making: be aware of values, as well as normative constructs and ethical theories that those values inform; be mindful of overreliance on either normative constructs or ethics when deciding action is justified; and be logically sound and transparent when building justifications. We also recommend 5 key attributes that practitioners should be attentive to when making conservation decisions: clarity, transparency, scientific integrity, adaptiveness, and compassion. Greater attention to the role of norms in decision making will improve conservation outcomes and garner greater public support for actions.     

Three lessons for gender equity in biodiversity conservation

Amid a growing global agenda, biodiversity conservation has embraced gender equity as a pillar of equitable and effective practice. Gender equity has become enshrined in the global environment and development agenda through global commitments, policy and funding. However, for various reasons, conservation biodiversity often takes a simplistic view of gender as synonymous with women or as a dualism between women and men. This narrow view risks promoting inequitable processes and ineffective outcomes. Deeper engagement with feminist theory, and feminist political ecology in particular, could help advance biodiversity conservation's approach to how gender is understood, framed and integrated. Engaging with lessons from feminist political ecology can help advance gender equity in conservation through attention to power dynamics, intersectionality, and subjectivity.     

Comparative Biodegradation Study of Starch- and Polylactic Acid-Based Materials

The degradation of starch- and polylactic acid-based plastic films by microorganisms extracted from compost was studied in a liquid medium. The various degradation products produced were measured throughout the duration of the experiment, and total carbon balances were estimated. For an easily biodegradable material, the evolution of the way carbon repartitioned between different degradation products was quite similar whatever the experimental condition or the type of substrate. On the other hand, for a resistant material exposed to these microorganisms, the nature of the biodegradation depended strongly on the experimental conditions. In the latter case, a differential scanning calorimetry analysis confirmed the importance of the applied norm on the state of the residual material. The consequences for improved methods of estimation of biodegradability of these materials are discussed.     

The power of environmental norms: marine plastic pollution and the politics of microbeads

Emerging environmental norms gain strength and diffuse more quickly when scientific evidence of harm is consolidating, when activism is intensifying, and when political and corporate resistance is relatively weak. The anti-microbead norm – that plastic microbeads should be removed from personal care products – has been gaining global influence since 2012; witness the upsurge in anti-microbead activism, public concern, voluntary corporate phasedowns and governmental bans. By 2018, the world was on track to eliminate microbeads from ‘rinse-off’ products within a decade, reducing microplastics flowing into oceans by 1–2%. This confirms the power of environmental norms, but how and why this phaseout is occurring – unequally across jurisdictions, with firms creating loopholes, missing deadlines and limiting the scope of reforms – also reveals innate weaknesses of bottom-up, ad hoc norm diffusion as a way of improving marine governance. These weaknesses are heightened when economic stakes are high, solutions are complex and costly, authority is fragmented across jurisdictions and corporate resistance is strong.     

Existential threat and compliance with pro-environmental norms

Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three experiments we found support for the latter assumption, showing that mortality salience and salience of pro-environmental norms interacted in predicting pro-environmental attitudes and information search (Study 1), sustainable behavior in a forest management game (Study 2), as well as pro-environmental intentions and behavior (Study 3). Specifically, mortality salience increased pro-environmental conduct only when pro-environmental norms were salient. Moreover, norm salience only had an effect on pro-environmental attitudes and behavior when the threat of personal mortality was salient. We discuss the implications of these results for both terror management theory and the promotion of pro-environmental behaviors.     

生态哲学的功能与生态素质的提升

生态素质作为以生态世界观和生态方法论为核心、以生态价值观和生态伦理观为观照、以生态思维方式和生态行为规范为主要内容的人的内化物,它必然体现当今乃至未来人类素质的主体内容和发展的主导趋势。在新的历史条件下,生态哲学的研究应全面强化在有效提升人的生态素质方面的独特功能。     

Nipped in the Bud: Why Regional Scale Adaptive Management Is Not Blooming

Adaptive management is an approach to managing natural resources that emphasizes learning from the implementation of policies and strategies. Adaptive management appears to offer a solution to the management gridlock caused by increasing complexity and uncertainty. The concept of adaptive management has been embraced by natural resource managers worldwide, but there are relatively few published examples of adaptive management in use. In this article, we explore two watershed management projects in southeastern Australia to better understand the potential of adaptive management in regional scale programs through qualitative, case study–based investigation. The program logic of one case implies the use of passive adaptive management, whereas the second case claims to be based on active adaptive management. Data were created using participant observation, semistructured interviews with individuals and groups, and document review. Using thematic content and metaphor analysis to explore the case data, we found that each case was successful as an implementation project. However, the use of both passive and active adaptive management was constrained by deeply entrenched social norms and institutional frameworks. We identified seven “imperatives” that guided the behavior of project stakeholders, and that have consequences for the use of adaptive management. Reference to recent evaluations of the Adaptive Management Areas of the Pacific Northwest of the United States suggests that some of these imperatives and their consequences have broad applicability. The implications of our findings are discussed, and suggestions for improving the outcomes of regional scale adaptive management are provided.