Locating Co-presence in Media Messages about Global Warming

This paper responds to recent calls for alternative approaches to the analysis of environmental communication that uncover overlooked voices in the discussion of environmental issues. Borrowing core principles from critical rhetoric, it suggests a way to categorize media messages according to how human–nature relationships are constructed in media discourse. The paper illustrates how, in presenting contrasting and often oppositional constructions of human–nature relationships, the media messages examined articulate three recurrent (but not equal) discourses on global warming. These discourses include (1) nature-as-out-of-reach discourse, (2) nature-as-antagonist discourse, and (3) nature-as-co-present discourse. By juxtaposing these discourses, the paper shows how environmental communication scholars can engage in critical realism and political advocacy to illuminate latent public discourse that holds the potential to champion marginalized voices of nature and accentuate the interconnectedness of humans and the environment.     

Reconstituting “America”: The Clean Energy Economy Ventriloquized

With the foregrounding of “clean energy” policies by climate change concerns, the rhetorical constitution of “America” as a collective subject, mobilized to adopt the clean energy economy (CEE), becomes crucial. Here, I analyze the constitutive rhetoric of Pew Charitable Trusts’ landmark 2009 report on the CEE, drawing from the ventriloqual perspective to communication. I argue that this approach provides a more pragmatic, conversational understanding of the interpellative process constituting “America,” noting it to be hybridized and composed of various human and nonhuman agents. Tracing the ingoing interaction among agents—some manifest in the text, others spectral—sheds light on the complex relations of power at stake, recognizes the open-ended possibilities (and restrictions) of agency, and the role of material structures shaping environmental communication and policy.     

Credibility and advocacy in conservation science

Conservation policy sits at the nexus of natural science and politics. On the one hand, conservation scientists strive to maintain scientific credibility by emphasizing that their research findings are the result of disinterested observations of reality. On the other hand, conservation scientists are committed to conservation even if they do not advocate a particular policy. The professional conservation literature offers guidance on negotiating the relationship between scientific objectivity and political advocacy without damaging conservation science's credibility. The value of this guidance, however, may be restricted by limited recognition of credibility's multidimensionality and emergent nature: it emerges through perceptions of expertise, goodwill, and trustworthiness. We used content analysis of the literature to determine how credibility is framed in conservation science as it relates to apparent contradictions between science and advocacy. Credibility typically was framed as a static entity lacking dimensionality. Authors identified expertise or trustworthiness as important, but rarely mentioned goodwill. They usually did not identify expertise, goodwill, or trustworthiness as dimensions of credibility or recognize interactions among these 3 dimensions of credibility. This oversimplification may limit the ability of conservation scientists to contribute to biodiversity conservation. Accounting for the emergent quality and multidimensionality of credibility should enable conservation scientists to advance biodiversity conservation more effectively.     

Scapegoat Ecology: Blame,Exoneration, and an Emergent Genre in Environmentalist Discourse

This essay identifies and examines scapegoat ecology, an emergent genre in online environmental discourse. In scapegoat ecology, a public of environmentally minded individuals focuses attention and vitriol on a single person for being particularly harmful to the environment. This essay argues that such discourse deflects attention from more complex and systemic environmental factors and implicitly exonerates the broader community, assuring it of its own environmental commitments while excusing it from further ecological action. The essay describes the form and appeal of scapegoat ecology, then provides a series of illustrative case examples before highlighting the implications of such discourse for both environmental communication and broader social/political conversations.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

The Voice of Science on Climate Change in the Mainstream Turkish Press

This study aims to explore how the Turkish press represents the discourse of climate change scientists. This is achieved by analyzing climate change-related articles that quote scientists, directly and indirectly, in two Turkish mainstream newspapers (N = 132, 7 years). The Turkish case illustrates how scientific rhetoric is used for presenting climate change as a matter of concern in an industrializing country. The analysis suggests that climate science is portrayed as an un-discussed authority. News articles rely on data about the disturbance of species and the state of the natural environment to provide proof of global warming, by which they produce an implicit moral imperative. The articles also portray the worst threats and challenges—those pertaining to human society—as residing mostly in the future. We conclude by discussing the implications of the use of a projected future to convey a discourse emphasizing the alarming risks associated with climate change.     

Bordering Ecosystems: The Rhetorical Function of Characterization in Gray Wolf Management

Decisions about iconic species such as the wolf provide a key index of human–nature relations. The gray wolf's reintroduction in the USA has been controversial, particularly at the interface of state versus federal management. This essay analyzes discourse surrounding this controversy, focusing on how wolves are characterized as ecological and social actors in official correspondence and management plans. I interpret this textual evidence by drawing from social theory regarding sovereignty, discipline, and population, including studies on bordering practices imposed on humans. As with humans, bordering practices in the case of the wolf may illuminate how political forces impose physical and discursive limits upon mobile bodies motivated to move across political borders by powerful exigencies of need. The essay seeks to amplify understanding about how regimes of power enact difference from “others” whose presence strongly influences the health of ecosystems and economies.     

Moving towards sustainable development: rhetoric,policy and reality of ecological agriculture in China

Past decades have witnessed the rise of sustainable agriculture movements throughout the world. In parallel with this international trend, ecological agriculture (with essential goals of food security, rural employment, poverty alleviation, natural resource management and environmental protection) has been advocated as a workable approach for the realization of sustainable agriculture in China. Two decades of ecological agricultural development have shown that it not only gained legitimacy at the senior policy level but also became a focus of scientific research in fields such as ecological economics, ecology, and agricultural and environmental sciences. However, this endeavour is hardly known in the West and little attention has been paid so far to examining the broader politico-economic and sociocultural contexts within which it has evolved. This paper attempts to provide a general review of the emerging background, development history, policy initiatives and recent tendencies of ecological agriculture. In addition, the extant problems and potential contributions of this alternative practice to China's sustainable agricultural development are discussed. The purpose of this study is to identify the gap between the policy rhetoric and practical implementation of Chinese ecological agriculture and therefore to facilitate its moving towards sustainable development.     

Earth-a-lujah!: The Prophetic Environmental Discourse of Reverend Billy

Although rhetorical scholars often examine forms of prophetic discourse, such efforts have primarily focused on the jeremiad or similar rhetorical forms that place emphasis on exhorting the people to return to following the covenant or face negative consequences. However, such messages do not represent the breadth of rhetorical techniques utilized by the biblical prophets. Thus, this study will suggest a new genre of prophetic discourse that activist and performance artist Reverend Billy embodies in his environmental critique of JP Morgan Chase. Implications from this analysis concern both the importance of identifying and understanding this rhetorical form of the “imaginative prophet” and how Reverend Billy uses this approach to advance his view of environmental agenda.