| 峨眉山旅游购物品满意度研究 |
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| 引用本文： | 张学梅.峨眉山旅游购物品满意度研究[J].资源开发与市场,2006,22(2):204-205. |
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| 作者姓名： | 张学梅 |
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| 作者单位： | 西南交通大学旅游学院,四川,峨眉,614202 |
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| 摘 要： | 通过问卷调查方式，对峨眉山的伏虎寺、善觉寺、游人中心站、五显岗停车场、清音阁、生态猴区、雷洞坪、金顶等景点的不同性别和不同年龄的游客进行了调查，采用SPSS11对峨眉山旅游购物品满意度综合指标进行了因子分析，提取出影响游客对峨眉山不同类别旅游购物品满意度的主因子。
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| 关 键 词： | 因子分析 旅游购物品 满意度 |
| 文章编号： | 1005-8141(2006)02-0204-02 |
| 收稿时间： | 2006-02-03 |
| 修稿时间： | 2006-03-01 |
Study of Satisfactory-degree of Tour Merchandise in Mountain Emei |
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| ZHANG Xue-mei.Study of Satisfactory-degree of Tour Merchandise in Mountain Emei[J].Resource Development & Market,2006,22(2):204-205. |
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| Authors: | ZHANG Xue-mei |
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| Institution: | Tourism School, Southwest Jiaotong University, Emei 614202 |
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| Abstract: | The author adopted questionnaire investigation to tourists of different gender and age from various scenic spots such as Fuhu Temple ,Shangjue Temple, tourists'centrestation,Wuxiangang bus stop station,Qingyin garret,ecology monkey area, Leidongdping,Golden Summit and so on. This compositive indexes were computed and analyzed by SPSS11, the principal factors affecting the tourists satisfaction on kinds of tour-merchandise of Mountain Emei were extracted |
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| Keywords: | factor analysis tour- merchandise satisfaction |
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