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| 南岳旅游客源市场开拓存在的问题及营销策略 | |
| 引用本文： | 罗文,陈国生,易兵.南岳旅游客源市场开拓存在的问题及营销策略[J].湖南环境生物职业技术学院学报,2008,14(3). |
| 作者姓名： | 罗文 陈国生 易兵 |
| 作者单位： | 1. 衡阳师范学院资源环境与旅游管理系,湖南,衡阳,421008 2. 湖南工学院经济管理系,湖南,衡阳,421008 3. 长沙环境保护职业技术学院图书馆,湖南,长沙,410004 |
| 摘 要： | 客源是旅游业发展的原动力，客源市场分析准确与否，直接决定着旅游投资资金的可行性和安全性．而要把握好旅游客源市场，必须进行深入细致的市场调查与分析．南岳作为全国五大名山之一，近年来虽然旅游环境不断优化，产业素质明显增强，产业规模迅速扩大．但与国内各大知名旅游景区相比，南岳还有很大的差距，许多方面还存在着严重的不足，特别是在旅游市场开拓方面还有巨大的潜力需要发掘，为此，从客源市场特征反映的角度对南岳旅游做出一番有益的探讨，旨在为南岳的旅游发展提出建设性的措施．表4，参3． |
| 关 键 词： | 南岳 客源市场 宗教文化 旅游促销 |
Marketing Strategies and Existing Problems on Development of Nanyue's Tourist Market |
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| LUO Wen,CHEN Guo-sheng,YI Bing.Marketing Strategies and Existing Problems on Development of Nanyue's Tourist Market[J].JOurnal of Hunan Environment Biological Polytechnic,2008,14(3). | |
| Authors: | LUO Wen CHEN Guo-sheng YI Bing |
| Institution: | LUO Wen1,CHEN Guo-sheng2,YI Bing3(1.Department of Resource Environment , Tourism Management,Hengyang Normal University,Hengyang 421008,China,2.The Department of Economic Management of Hunan Industrial College,3.Library of Changsha Environment Protection Institute,Changsha 410004,China) |
| Abstract: | Tourist is the original drive to tourism development.Whether the analysis on tourist market is accurate or not directly determined the feasibility and the safety of the tourism investment.In order to grasp tourist market,market research and analysis must be done in details.Nanyue,as one of the five famous mountains in China,is doing well on tourism environment,industry quality and size in recent years.But there is still a long way to go compared with other domestic famous tourism landscape areas;especially ... |
| Keywords: | Nanyue Mountain tourist market religious culture tourism promotion |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |