| 高职院校市场营销专业工学结合典型案例研究 |
| |
| 引用本文： | 王国虹.高职院校市场营销专业工学结合典型案例研究[J].中国环境管理干部学院学报,2012,22(2):73-75. |
| |
| 作者姓名： | 王国虹 |
| |
| 作者单位： | 中国环境管理干部学院,河北秦皇岛,066004 |
| |
| 基金项目： | 基金项目：2010年河北省市场营销综合技能实训精品课建设项目,2010年中国高等教育学会年度立项课题《基于“校企共赢”的高职文科类专业工学结合模式构建研究》（2010YHE016） |
| |
| 摘 要： | 通过对中国环境管理干部学院市场营销专业与北京2688电子商务有限公司开展的校企合作项目典型案例进行分析，指出该项目通过将企业真实任务引入校园市场，构建了基于完整工作流程的市场营销专业实践教学体系，并且打通了校内实践教学、顶岗实习与就业的人才培养通道，真正意义上实现了“订单式”培养。
|
| 关 键 词： | 工学结合 “订单式”培养 校企合作 市场营销 项目化教学 |
A Typical Case Study on Combining Learning with Working in Marketing Speciality in Higher Vocational Colleges |
| |
| Wang Guohong.A Typical Case Study on Combining Learning with Working in Marketing Speciality in Higher Vocational Colleges[J].Journal of Environmental Management College of China,2012,22(2):73-75. |
| |
| Authors: | Wang Guohong |
| |
| Institution: | Wang Guohong (Environmental Management College of China, Qinhuangdao Hebei 066004) |
| |
| Abstract: | Taking the typical example of a school-enterprise project by Enviromental management Collge of China and 2688 E-commerce Corporation in Beijing, this paper proposed some recommendations of innovation in practice teaching. Cooperating with the company could establish a whole practice teaching system based on the integrity process and connect practice teaching with the internship and employment. Such a cooperation could help the college realize the order-form traning on real significance. |
| |
| Keywords: | combining learning with working ＂ order-form ＂ training school-enterprisecooperation marketing projectized teaching |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
