城市居民垃圾分类行为影响路径研究——差异化意愿与行动

运用计划行为理论和A-B-C理论，结合强政策背景下上海垃圾分类的实际，完善居民生活垃圾分类行为测量量表，改进并区分居民垃圾分类目标意愿和执行意愿，构建城市居民垃圾分类行为影响路径理论模型.基于“2019年上海居民垃圾分类行为”调查数据，覆盖上海16个区县的2555有效样本，运用结构方程模型验证强政策背景下居民环境态度、主观规范和感知行为控制对垃圾分类行为影响路径.结果表明：环境态度、主观规范、感知行为控制分别对居民垃圾分类目标意愿和执行意愿有显著正向的影响.环境态度分别通过目标意愿和执行意愿对垃圾分类行为产生间接效应.主观规范和感知行为控制并没有通过两类意愿对垃圾分类行为产生间接效应.垃圾分类的政策效能感在目标意愿对垃圾分类行为效应中起到了调节作用.虽然环境态度、主观规范、感知行为控制可以促进公众垃圾分类行为目标意愿和执行意愿的形成，但仅有环境态度可以通过激发公众目标意愿和执行意愿进而形塑居民垃圾分类行为.

Study on the influence path of urban residents' waste separation behavior: the differentiated intentions and actions

Based on the planned behavior and A-B-C theory, combined with the waste separation in Shanghai under the background of strong policies, this paper aims to improve the measurement scale of household waste separation behavior, modify and distinguish the initiation and execution intentions of waste separation, and finally, construct the theoretical model on the influence path of urban residents’ waste separation behavior. Based on the survey data of "Shanghai residents' waste separation behavior in 2019", covering 2555 valid samples from 16 districts in Shanghai, this research used the structural equation model to verify the influence of residents' environmental attitudes, subjective norms and perceived behavior control on waste separation behavior under the background of strong policies. The results showed that the environmental attitude, subjective norm, perceived behavior control respectively had a significantly positive impact on the initiation and execution intentions of waste separation. Environmental attitude had indirect effects on waste separation behavior through the initiation and execution intentions. Subjective norm and perceived behavior control had no such indirect effects on waste separation behavior through those two intentions. The Perceived Policy Effectiveness of waste separation had a moderate effect on the impact of initiation intention on waste separation behavior. Although environmental attitude, subjective norm, and perceived behavior control could promote the formation of the initiation and execution intentions of waste separation, only environmental attitude could shape residents' waste separation behavior by stimulating initiation and execution intentions.