| 养生小镇旅游产品开发研究——以昆明市永定镇为例 |
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| 引用本文： | 胥兴安,李柏文,班璇.养生小镇旅游产品开发研究——以昆明市永定镇为例[J].资源开发与市场,2010,26(1):69-71. |
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| 作者姓名： | 胥兴安 李柏文 班璇 |
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| 作者单位： | 1. 云南大学,工商管理与旅游管理学院,云南,昆明,650091
2. 云南大学,工商管理与旅游管理学院,云南,昆明,650091;云南民族大学,管理学院,云南,昆明650031 |
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| 摘 要： | 养生旅游作为一种旅游新业态,是旅游业发展到一定阶段的一种新型旅游模式。昆明市永定镇具有优越的环境条件、资源条件和市场条件,适合打造成为发展养生旅游的养生小镇。永定镇养生旅游产品开发主要以"医疗昆明市养生"和"休闲养生"为核心产品,其产品价值表现为构筑核心竞争力;以"运动养生"、"农事养生"和"佛教养生"为重点产品,其产品价值表现为丰富养生旅游产品;以观光农业、康体运动和健康科普为配套产品,其产品价值表现为搭建养生旅游的基础平台。
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| 关 键 词： | 养生小镇 养生旅游 旅游产品 昆明 永定镇 |
Research on Development of Wellness Town's Tourism Product——A Case Study of Yongding Town in Kunming City |
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| XU Xin-gan,LI Bai-wen,BAN Xuan.Research on Development of Wellness Town''s Tourism Product——A Case Study of Yongding Town in Kunming City[J].Resource Development & Market,2010,26(1):69-71. |
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| Authors: | XU Xin-gan LI Bai-wen BAN Xuan |
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| Institution: | XU Xing-an1,LI Bai-wen1,2,BAN Xuan1 (1.School of Business Administration & Tourism Management,Yunnan University,Kunming 650091,China,2.Management College,Yunnan Nationalities University,Kunming 650031,China) |
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| Abstract: | Wellness tourism,as a new type of operastion,was a product at a certain stage of tourism industry.Yongding Town possessed pretty environment,nice resources and market demands for developing wellness tourism.Yongding Town's tourism product was divided into core products,key products and ancillary products.Core products included medical tourism and leisure tourism for building core competencies,key products included sports tourism,agricultural tourism and Buddhism tourism for enriching tourism products,ancill... |
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| Keywords: | wellness town wellness tourism tourism product Kunming Yongding Town |
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