Why are Californians interested in hybrid cars?

This paper explores quantitatively Californians' interest in hybrid electric vehicles (HEV) based on a statewide phone survey conducted in July 2004 by the Public Policy Institute of California. The paper develops ordered choice models and factors that summarise beliefs about energy and the environment using principal component analysis. As expected, Californians concerned about the environment, energy efficiency, global warming and recent increases in the price of gasoline state a higher interest in hybrids; an even more important reason for considering hybrid electric vehicles, however, is the possibility of using high occupancy vehicle (HOV) lanes while driving alone, especially for people with potentially long commutes to work. The findings also suggest that beliefs about energy and the environment should be included in vehicle type choice models.