| 民族村寨游客的旅游体验质量研究——以西双版纳傣族园为例 |
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| 引用本文： | 钟洁,沈兴菊.民族村寨游客的旅游体验质量研究——以西双版纳傣族园为例[J].资源开发与市场,2010,26(4):362-364,371. |
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| 作者姓名： | 钟洁 沈兴菊 |
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| 作者单位： | 1. 西南民族大学,旅游与历史文化学院,四川,成都,610041;四川大学,工商管理学院,四川,成都,610064
2. 西南民族大学,旅游与历史文化学院,四川,成都,610041;中国科学院-水利部,成都山地灾害与环境研究所,四川,成都,610004 |
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| 基金项目： | 国家社科基金资助项目，2009年西南民族大学科研项目"旅游地生命周期理论视角下的灾后四川民族村寨旅游发展研究"阶段性成果之一 |
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| 摘 要： | 目前国内对旅游体验和体验旅游的研究大多停留在理论研究层面。针对这一情况,以西双版纳傣族园游客为对象进行了实地问卷调查,采用社会统计学基本原理探索性地对游客的旅游体验质量进行了定量评价。结果表明,加强民族村寨的个性化体验旅游产品开发和民族文化旅游资源保护对少数民族地区旅游业的可持续发展具有重要的现实意义。
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| 关 键 词： | 西双版纳傣族园 民族村寨 旅游体验 |
Study on Quality of Tourists'Tourism Experience in Ethnic Villages——A Case Study of Xishuangbanna Dai Park |
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| ZHONG Jie,SHEN Xing-ju.Study on Quality of Tourists'Tourism Experience in Ethnic Villages——A Case Study of Xishuangbanna Dai Park[J].Resource Development & Market,2010,26(4):362-364,371. |
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| Authors: | ZHONG Jie SHEN Xing-ju |
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| Institution: | ZHONG Jie1,2,SHEN Xing-ju1,3(1.School of Tourism , Historical Culture,Southwest University for Nationalities,Chengdu 610041,China,2.School of Business , Administration,Sichuan University,Chengdu 610064,3.Institute of Mountain Hazards , Environment,Chinese Academy of Sciences & Ministry of Water Conservancy,Chengdu 610004,China) |
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| Abstract: | In China,present studies on the tourists experience or the experience tourism mostly focused on theatrical field.With a questionnaire investigation on a survey of the tourists in the Xishuangbanna Dai Park,this paper tried to evaluate the quality of tourists' tourism experience.The conclusion of our research was propitious to development of personal tour products,exploitation and protection of ethnic cultural resource and to the sustainable developing in tourism in the West of China. |
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| Keywords: | Xishuangbanna Dai Park ethnic village tourist experience |
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