| 湖北省节庆旅游开发研究 |
| |
| 引用本文： | 连建功,黄翔.湖北省节庆旅游开发研究[J].资源开发与市场,2007,23(1):90-92. |
| |
| 作者姓名： | 连建功 黄翔 |
| |
| 作者单位： | 华中师范大学,旅游发展研究中心,武汉,430079 |
| |
| 摘 要： | 节庆旅游的开发在提高区域知名度、传播区域文化、塑造区域旅游品牌、促进区域对外经济合作、带动区域经济发展方面发挥重要作用。在对节庆旅游概念界定和湖北省节庆旅游概况分析的基础上，从精品打造、市场运作、分工协作、群众参与、营销等方面提出了湖北省节庆旅游开发的策略。
|
| 关 键 词： | 湖北省 节庆旅游 现状分析 开发策略 |
| 文章编号： | 1005-8141(2007)01-0090-03 |
| 修稿时间： | 2006-11-12 |
Research on Development of Festival Tourism of Hubei Province |
| |
| LIAN Jian-gong,HUANG Xiang.Research on Development of Festival Tourism of Hubei Province[J].Resource Development & Market,2007,23(1):90-92. |
| |
| Authors: | LIAN Jian-gong HUANG Xiang |
| |
| Institution: | Academy Center of Tourism Development,Central China Normal University, Wuhan 430079,China |
| |
| Abstract: | Development of festival tourism played a very important role in improving the fame of area,disseminating area's culture,shaping tourism brand of area,promoting broad economic communication,accelerating economic development of region.Based on the conception of festival tourism and the analysis situation about festival tourism on Hubei Province,this paper took some suggestion to exploit festival tourism on Hubei Province,such as extruding characteristic and shaping choice,micromanaging and marketing,combining different area and cooperation,building infrastructure and constructing environment,improving publication and building a network of festival tourism on Hubei Province and so on. |
| |
| Keywords: | Hubei Province festival tourism analysis situation suggestion of development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
