Innovation for sustainable development: from environmental design to transition management

Society needs to adapt in order to provide the wealth that an increasing part of the world population is getting used to. We are on a track to ecological and resource collapse if actions are not taken soon. Technology will have to play a key role in the process of changing industrial society. But innovation has to be embedded in social and organizational innovation. We need sociotechnical change. Environmentally conscious design has been practiced in engineering design for more than a decade. Its merits are sometimes blamed as futile, as the world has not witnessed a significant contribution to the solution of the larger (global) problems. This paper first sketches a scheme of the various levels of technological change, ranging from: (1) incremental optimizations of single artifacts, to (2) major change of artifacts, (3) systems change, and (4) technological transitions (involving changes in production and consumption). It outlines the stakeholders involved in these types of innovations and the parties that could orchestrate the innovation process. In this paper, It is argued that the most encompassing level of technological innovation, the level of transition, is crucial for achieving long-term sustainable development, as it has the largest potential for improvement. However, transition is not very well manageable. The paper contains a review of the literature regarding the occurrence of technological transitions. After a transition has occurred, the new system is often not efficient. Its gains in terms of diminished resource consumption or pollution have to be enlarged by less encompassing innovation strategies, such as systems innovations and product optimization. Transitions for sustainable development are often impossible, as the new systems have to compete with fully developed and optimized systems that have far advanced at the learning curve, i.e., are optimized by various systems and incremental innovations. Less encompassing levels of innovation, even those that aim at more sustainability, can counteract transitions that have more potential for sustainable development by improving the competing (unsustainable) technology. The paper will give several examples of this dilemma and some guidelines for developing government policies as well as corporate strategies. On the policy level, it is argued that it is especially important to develop (scope for) market niches for new sustainable systems and products as they create scope for experiments that could lead to transitions.

Karel F. MulderEmail: