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Effect of green marketing mix,green customer value,and attitude on green purchase intention: evidence from the USA |
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| Authors: | Ahmed Rizwan Raheem Streimikiene Dalia Qadir Hina Streimikis Justas |
| Institution: | 1.Faculty of Management Sciences, Indus University, Karachi, Pakistan ;2.Lithuanian Energy Institute, Breslaujos 3, Kaunas, Lithuania ;3.Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, A. Vivulskio g. 4A-13, 03220, Vilnius, Lithuania ;4.Faculty of Management and Finances, University of Economics and Human Science in Warsaw, Okopowa 59, 01-043, Warsaw, Poland ; |
| Abstract: | Environmental Science and Pollution Research - The undertaken research examines the impact of green attitude, green customer value (e.g., environmental image and perceived value), and green... |
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