Improving the effectiveness of warnings by increasing the appropriateness of their information content: some hypotheses about human compliance

The ways that warnings are administered vary greatly. A warning may come as a message broadcast on the radio about severe weather, as a flashing light in the cockpit of an airplane, or as an audible smoke alarm. Typically, warnings provide an auditory or visual signal to assist in the detection of an anticipated stimulus. However, warnings tend to operate in an all or none mode: either the warning is present, or it is not. Consequently, the information they provide is limited. If warnings are provided too often, their information content becomes even lower and frequent false alarms render them ineffective because of the “cry-wolf” effect. On the other hand, if warnings are not administered frequently enough, they result in too many potentially costly misses. In this conceptual paper, it is argued that the effectiveness of warnings might be significantly improved if warnings are made more “intelligent” by providing information about the likelihood of the occurrence of the stimulus. Several representative cases are discussed and analyzed in order to demonstrate the advantages of the proposed methods.