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And keep on looking: A film to reduce pedestrian crashes among 9 to 12 year olds |
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| Authors: | David F Preusser and Adrian K Lund |
| Institution: | David F. Preusser, PhD, is a principle associate with Dunlap and Associates, Inc., 17 Washington Street, Norwalk, CT 06854, USA Adrian K. Lund, PhD, is director, Human and Environmental Factors Research, with the Insurance Institute for Highway Safety, Watergate 600, Washington, DC 20037, USA |
| Abstract: | A pedestrian safety education film titled And Keep on Looking and aimed at children ages 9 to 12 was evaluated in several cities. The results showed an increase in safe street crossing knowledge among 9- to 12-year-old Connecticut children who viewed the film, and some improvement in safe street crossing behavior among 9- to 12-year-old Seattle, Washington, children. Crash reduction was assessed in a 2-year, citywide field test conducted in Milwaukee. The field test indicated a crash reduction of more than 20% for 9- to 12-year-old children in Milwaukee compared with children in areas surrounding Milwaukee and children in comparison cities. |
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