基于价值工程的生态旅游资源评价研究——以浙江省丽水市为例

生态旅游资源是发展生态旅游的重要基础，生态旅游资源评价是生态旅游开发的依据，建立指标体系是评价的关键。根据生态旅游的特征，在综合考虑生态旅游资源、生态环境、旅游开发条件和旅游开发潜力的基础上，建立了生态旅游资源评价的指标体系。通过对专家进行问卷征询，运用价值工程评价法对生态旅游资源各评价因素和因子的重要性进行分析，结果表明：生态环境条件和旅游开发条件是重要的影响因素；旅游资源组合条件、知名度和影响力、大气质量、旅游资源对游客的吸引力以及水体质量是居于前5位的重要影响因子。以浙江省丽水市为例，运用价值工程评价法得出丽水生态环境条件优势最明显，11个评价因子中有9个评价因子的价值系数（V）大于1；旅游资源组合条件（V=0.640）、本地投资能力（V=0.655）、区域经济水平（V=0.671）、旅游设施（V=0.672）以及知名度和影响力（V=0.678）等因子相对不足，最后针对评价结果提出了实现丽水生态旅游可持续发展的措施。

Study on the Eco-tourism Resources Evaluation Based on Value Engineering: A Case Study of Lishui, Zhejiang Province

Eco-tourism resource is an important foundation of eco-tourism. Eco-tourism resource evaluation is the basis of eco-tourism development, establishing the index system is critical for it. According to the characteristics of eco-tourism and by a comprehensive consideration of eco-tourism resource, eco-environment, tourism development conditions and tourism development potential, this paper establishes the index system for eco-tourism resource evaluation. The author analyses the importance of eco-tourism resource evaluation factors with value engineering assessment method after consultation with experts in questionnaire. The result shows that eco-environment and tourism development conditions are significant influencing factors. The condition of tourism resource combination, popularity and power of influence, air quality, tourism resource attraction as well as water quality are the top five important influencing factors. Taking Lishui city of Zhejiang province as an example, the application of Value Engineering Assessment Method to the evaluation shows that Lishui holds the most obvious advantage in the condition of eco-environment, the valuation coefficient(V)of nine evaluation factors out of 11 is more than one, but the elements of the condition of tourism resource combination(V=0.640), the capacity of local investment(V=0.655), the level of regional economy(V=0.671),tourists' facilities(V=0.672)as well as popularity and power of influence(V=0.678) appear relative inadequate. Finally, the paper proposes measures for achieving sustainable development of eco-tourism in Lishui based on the evaluation results.