| 商务英语教学中商务文化意识的培养 |
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| 引用本文： | 马亮,马明,董亚军.商务英语教学中商务文化意识的培养[J].中国环境管理干部学院学报,2007,17(1):110-111,121. |
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| 作者姓名： | 马亮 马明 董亚军 |
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| 作者单位： | 中国环境管理干部学院,河北,秦皇岛,066004 |
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| 摘 要： | 商务英语作为专门用途英语，蕴含着丰富的商务文化，包括不同国家的商务传统习俗，商务礼仪习惯等。商务英语教学的最终目标是培养学生在商务环境下的跨文化能力。本文强调了商务文化意识培养的重要性，通过分析商务活动中常见的商务文化冲突和母语文化负迁移导致的语用失误，探讨了教学中商务文化意识培养的策略。
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| 关 键 词： | 商务英语 教学 商务文化 文化培养 |
| 文章编号： | 1008-813（2007）01-0110-03 |
| 收稿时间： | 2006-11-15 |
| 修稿时间： | 2006年11月15 |
The Cultivation of Business Cultural Awareness in Business English Teaching |
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| MA Liang,MA Ming,DONG Ya-jun.The Cultivation of Business Cultural Awareness in Business English Teaching[J].Journal of Environmental Management College of China,2007,17(1):110-111,121. |
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| Authors: | MA Liang MA Ming DONG Ya-jun |
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| Abstract: | Business English contains rich business culture as a type of ESP.Business English teaching finally aims at cultivating students' intercultural communication competence in business situations.This article emphasizes the significance of the cultivation on business cultural awareness in Business English teaching.Through analyzing the common cultural shocks in international business operating and pragmatic failures resulting from negative transfer of Chinese culture,the author probes into the teaching strategies of the cultivation on business cultural awareness. |
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| Keywords: | Business Engiish teaching business culture cultrural cultivation |
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