Model development for household waste prevention behaviour |
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| Authors: | Ana Paula Bortoleto Kiyo H Kurisu Keisuke Hanaki |
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| Institution: | 1. University of Warsaw, Department of Economic Sciences, Poland;2. University of Stirling, Economics Division, UK;1. Qazvin Research Center for Social Determinants of Health, Qazvin University of Medical Sciences, Iran;2. Department of Public Health, Qazvin University of Medical Sciences, Qazvin, Iran;3. University of Alaska Southeast, 11120 Glacier Highway, Juneau, AK 99801, United States;1. Department of Environment, University of the Aegean, University Hill, Mytilene 81100, Greece;2. School of Economics, Business Administration & Legal Studies, International Hellenic University, Thessaloniki-Thermi 57001, Greece;3. Department of Agricultural Development, Democritus University of Thrace, 193 Pantazidou Street, Orestiada 68200, Greece;1. Department of Public Policy and Management, School of Economics and Management, Tongji University, Shanghai, China;2. Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Hanoi, Viet Nam;3. College of Architect and Urban Planning, Tongji University, Shanghai, China;4. Vietnam Institute for Urban Planning and Rural Planning (VIUP), Hanoi, Viet Nam |
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| Abstract: | Understanding waste prevention behaviour (WPB) could enable local governments and decision makers to design more-effective policies for reducing the amount of waste that is generated. By merging well-known attitude–behaviour theories with elements from wider models from environmental psychology, an extensive cognitive framework that provides new and valuable insights is developed for understanding the involvement of individuals in waste prevention. The results confirm the usefulness of the theory of planned behaviour and of Schwartz’s altruistic behaviour model as bases for modelling participation in waste prevention. A more elaborate integrated model of prevention was shown to be necessary for the complete analysis of attitudinal aspects associated with waste prevention. A postal survey of 158 respondents provided empirical support for eight of 12 hypotheses. The proposed structural equation indicates that personal norms and perceived behaviour control are the main predictors and that, unlike the case of recycling, subjective norms have a weak influence on WPB. It also suggests that, since social norms have not presented a direct influence, WPB is likely to be influenced by a concern for the environment and the community as well by perceptions of moral obligation and inconvenience. Results also proved that recycling and waste prevention represent different dimensions of waste management behaviour requiring particular approaches to increase individuals’ engagement in future policies. |
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