| 合肥市乡村旅游市场研究 |
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| 引用本文： | 钟晓鹏,陆林.合肥市乡村旅游市场研究[J].资源开发与市场,2010,26(1):66-68. |
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| 作者姓名： | 钟晓鹏 陆林 |
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| 作者单位： | 1. 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241003;安徽财贸职业学院,工商管理系,安徽,合肥230601
2. 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241003 |
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| 摘 要： | 以合肥市民为研究对象,用问卷调查的方法收集基础数据,采用EXCEL软件进行统计。分析认为,合肥市乡村旅游市场存在着市民出游意愿强烈、出游动机凸显休闲度假、出游频率高、旅游消费能力强、乡村旅游节庆市场知名度高等特征,指出了合肥市乡村旅游发展中存在特色不明显、淡旺季明显、旅游产业综合效益差、旅游产品缺乏深度等问题,提出了可持续发展的对策。
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| 关 键 词： | 合肥市 乡村旅游 市场调查 |
Study on Rural Tourism in Hefei City |
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| ZHONG Xiao-peng,LU Lin.Study on Rural Tourism in Hefei City[J].Resource Development & Market,2010,26(1):66-68. |
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| Authors: | ZHONG Xiao-peng LU Lin |
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| Institution: | ZHONG Xiao-peng1,2,LU Lin1 (1.College of Territorial Resources , Tourism,Anhui Normal University,Wuhui 241003,China,2.Department of Business Administration,Anhui Finance , Trade Vocational College,Hefei 230601,China) |
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| Abstract: | This article stated the current situation for rural tourism development in Hefei City.The local people had strong willing to experience for vocation and recreation with high frequency and good consuming ability.This article also pointed out the problems for the rural tourism development in the area such as no own characteristics,low revenue,a narrow range of tourism products,obvious peak and off peak seasons and etc.The travel trends and study would help to set up the sustainable development strategy. |
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| Keywords: | Hefei City rural tourism market research |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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