| 安徽省旅游业竞争力定量评价研究 |
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| 引用本文： | 王娟.安徽省旅游业竞争力定量评价研究[J].资源开发与市场,2007,23(3):199-203. |
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| 作者姓名： | 王娟 |
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| 作者单位： | 黄山学院 旅游学院,安徽 黄山 245021 |
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| 基金项目： | 安徽省人文社会科学重点研究基地基金;黄山学院校科研和教改项目 |
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| 摘 要： | 旅游业竞争力是包括现实竞争力、潜在竞争力、支持竞争力在内的综合概念。在总结前人研究成果的基础上,结合安徽省旅游业发展实际,构建出由4层49个指标组成的省域旅游业竞争力评价指标体系,运用层次分析法测度了安徽省在华东6省1市中的旅游业竞争力水平,比较分析了安徽省旅游业的竞争优势与劣势,最后就如何提升安徽省旅游业竞争力进行了初步探讨。
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| 关 键 词： | 安徽省 旅游业竞争力 提升策略 |
| 文章编号： | 1005-8141(2007)03-0199-05 |
| 修稿时间： | 2007-01-21 |
Study on Quantitative Evaluation of Tourism Competitiveness in Anhui Province |
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| WANG Juan.Study on Quantitative Evaluation of Tourism Competitiveness in Anhui Province[J].Resource Development & Market,2007,23(3):199-203. |
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| Authors: | WANG Juan |
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| Institution: | College of Tourism, Huangshan University, Huangshan 245021,China |
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| Abstract: | Tourism competitiveness was a comprehensive concept.This paper tried to bring forward a synthetic index system to estimate provincial tourism competitiveness in Anhui Province.It based on the former studies and the actual tourism development of Anhui Province.The method of AHP(analytic hierarchy process) was used to calculate the scores of provincial tourism competitiveness.After comparing the provincial tourism competitiveness in six provinces and a city in East China,this paper analyzed tourism competitive advantages and disadvantages of Anhui Province.At last,the strategies of improving Anhui tourism competitiveness in the future were thought preliminarily. |
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| Keywords: | Anhui Province tourism competitiveness improving strategies |
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