Village pubs as a social propellant in rural areas: an econometric study

There is no place like England to witness the role of pubs as a social networking hotspot. Social networks lie at the foundations of most of the social and economic interactions of individuals. The aim of this paper is to assess the importance of pubs as natural locations for the development of social networks and how their presence affects the socio-economic activity of a given area or region. The econometric analysis conducted on rural parishes in Cumbria, a peripheral county in Northern England, reveals that village pubs have a positive influence on the socio-economic activity of local communities.