MEANING AND FORM IN COMMUNITY PERCEPTION OF TOWN CHARACTER

This study explored the notion of ‘town character’ within the context of one Australian coastal town from the perspective of the community. Responses from a sample of residents to a set of local environmental features were collected using adjective rating scales. Data concerning the perceived character compatibility of features was also collected. Several multivariate statistical procedures, including multi-dimensional scaling, were used to explore the underlying structure in the response pattern and to determine the salience of meanings related to the community's conception of town character, as conveyed through local landscape features. Town character in the context of this study was found to be related to a variety of environmental features and associated meanings. Specifically, a positive character image was strongly supported by natural landscape features associated with their naturalness, beauty, pleasantness, distinctiveness, and interest, by certain built features, (specifically landmark features), associated with their distinctiveness, pleasantness, charm, familiarity, and interest, and by popular social settings associated with connotations of familiarity, friendliness, openness, liveliness, and safety. Features identified as incompatible with local character were associated with negative meanings that included boredom, ugliness, lack of charm, lack of stimulation, monotony, unpleasantness, and being ordinary.