农民旅游市场开发初探——以辽宁省为例

辽宁农民不论从经济结构还是人口结构上看,都是一个不可忽视的群体。开发辽宁农民旅游市场,对刺激省内消费、全面发展旅游业意义重大,但地区差异、思想意识、旅游企业的服务质量等方面都大大制约了辽宁农民外出旅游。通过分析,提出了该旅游市场良性开发的若干建议:旅游部门与企业提高认识和服务质量;强化农村旅游市场的宣传力度;大力发展短途旅游;农民旅游线路“量体裁衣”等。

Study on How to Develop the Market for Farmer Tourist——Taking Liaoning as An Example

Liaoning farmers irrespective of the economic structure and population structure from the point of view,was not to be ignored,the development of the tourism market in Liaoning farmers to boost the province consumption,it was of great significance.However,regional differences,ideological,tourism enterprises,such as quality of service are greatly restricted travel Liaoning farmers,through the analysis of these issues and put forward the healthy development of the tourism market a number of recommendations,such as the tourism sector and enterprises should increase awareness,enhance the quality of tourism services,strengthen rural tourism market propaganda,vigorously develop outings,farmers tourist routes should suit,etc.