| 青少年学生旅游感知及行为研究评价 |
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| 引用本文： | 王朝辉,朱桃杏,黄成林.青少年学生旅游感知及行为研究评价[J].资源开发与市场,2007,23(2):178-180. |
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| 作者姓名： | 王朝辉 朱桃杏 黄成林 |
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| 作者单位： | 安徽师范大学,旅游学院,安徽,芜湖,241003 |
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| 基金项目： | 安徽省教育厅自然科学基金 |
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| 摘 要： | 在问卷调查的基础上,以中学生为例,从旅游兴趣、出游机会、旅游形式、旅游时间、旅游次数等20个项目对中学生群体的旅游感知和行为进行分析。结果表明,中学生群体旅游需求较强,但不同的学龄段存在差异,与大学生和大众旅游者存在差异等,并对旅游企业开拓中学生旅游市场提出建议。
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| 关 键 词： | 中学生 旅游感知 旅游兴趣 出游机会 |
| 文章编号： | 1005-8141(2007)02-0178-03 |
| 修稿时间： | 2006-12-18 |
Appraise of Middle School Students' tour feeling and Behavior |
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| WANG Chao-hui,ZHU Tao-xing,HUANG Cheng-lin.Appraise of Middle School Students'''' tour feeling and Behavior[J].Resource Development & Market,2007,23(2):178-180. |
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| Authors: | WANG Chao-hui ZHU Tao-xing HUANG Cheng-lin |
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| Institution: | College of Tourim , Anhui Normal University, Wuhu 241003, China |
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| Abstract: | Based on the analysis of sample data of the survey in middle school of Wuhu,this paper analyzed the feeling and behaviors of the groups of middle school students from the tour interest,opportunity to go on a tour,tour form,tour feeling etc.and the result indicat that the middle school students had tourism needs which were different from university students and the public tourists.The paper made some suggestions to development of tourism market for middle school students tourism market. |
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| Keywords: | middle school students tour feeling tour interest chance of traveling |
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