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资源驱动型旅游地中心城市形象研究——以黄山市屯溪区为例
引用本文:孟威,苏勤,王浩,陆恒芹. 资源驱动型旅游地中心城市形象研究——以黄山市屯溪区为例[J]. 资源开发与市场, 2006, 22(6): 502-505,537
作者姓名:孟威  苏勤  王浩  陆恒芹
作者单位:安徽师范大学旅游学院,安徽,芜湖,241000
基金项目:安徽省社会科学基金;安徽省科技厅软科学项目
摘    要:
资源驱动型旅游地中心城市是我国普遍存在的一种旅游城市类型,但对这类城市形象的研究相对较少。以黄山市屯溪区为例,在感知形象测度的基础上,利用定性与定量方法论结合分析其感知形象现状和问题,并提出解决方案,总结出该类型城市在形象建设中应当注意的四对矛盾。

关 键 词:资源驱动  中心城市  感知形象
文章编号:1005-8141(2006)06-0502-04
收稿时间:2006-10-08
修稿时间:2006-10-082006-11-07

Tourism Image Study on Central City of Region Drived by Tourism Resources —— A Case Study of Tunxi District of Huangshan City
MENG Wei,SU Qin,WANG Hao,LU Heng-qin. Tourism Image Study on Central City of Region Drived by Tourism Resources —— A Case Study of Tunxi District of Huangshan City[J]. Resource Development & Market, 2006, 22(6): 502-505,537
Authors:MENG Wei  SU Qin  WANG Hao  LU Heng-qin
Affiliation:College of Tourism, Anhui Normal University, Wuhu 261000
Abstract:
Central City of the region drived by tourism resources was a common type of city in China, but it was not enough to research it comparatively. Taking Huangshan City as an example, this article measured the perception of the tourism image and found out image problems. Based on quantitative techniques and qualitative methods, this paper tried to give some answers to solve these problems, At last,the article demonstrated four pairs of contradiction of this kind of city.
Keywords:driving by tourism resources  central city  perception of image
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