国家公园游憩功能的实现——武夷山国家公园试点区游客生态系统服务需求和支付意愿

引入生态系统服务概念,考察游客作为生态系统服务关键受益人对武夷山国家公园试点区可以提供的生态系统服务作何选择,并对其投资自然资本保障生态系统服务的支付意愿进行初步分析,探讨国家公园试点建设中如何优化旅游,促进保护和公益性功能实现。研究结果显示：（1）游客以文化服务为首选,主要体现在实践性强的生态旅游、较为抽象的文化体验以及较为单纯的美景欣赏三方面,在生态旅游具体需求上会出现选择间的相互竞争;（2）除了净化空气,对供给服务和其他调节服务则需求不大;（3）在免门票假设下,具有支付意愿的游客达到90%以上,然而平均支付意愿没有达到现有门票价格;（4）教育水平和职业对支付意愿的影响最为显著,并与年龄和收入等因子一起形成具有不同支付意愿上的特征人群。因此,武夷山国家公园体制试点建设中,需要积极探索协同多种文化服务供给,大力推动社会参与理念,从根本上提高受益者对生态系统的认知,从受益者需求入手推进国家公园公益性功能的实现。

Realisation of recreation in national parks: A perspective of ecosystem services demand and willingness to pay of tourists in Wuyishan Pilot

China's national parks aim to promote conservation and improve public welfare. This research took tourists as one of the key ecosystem services beneficiaries. It used an ecosystem services approach to identify social perceptions and willingness to pay regarding different ecosystem services in the Wusyishan National Park Pilot, in order to find ways to optimise tourism to promote conservation and to improve public welfare in the establishment of the national park system. A social survey was conducted using questionaires focusing on the assessment of the importance of ecosystem services and the willingness to pay, and the data were analysed using weighted scoring, multiple correspondence analysis and optimal scaling regression. Results showed that most respondents recognised the importance of various cultural services, including eco-tourism which is high in practicality, activities to have cultural experience which is rather abstract and enjoying the beautiful scenery; however, there were trade-offs among specific ecosystem services. Tourists thought highly of maintaining air quality and it was the only regulating service that ranked the top five. In addition, they did not choose any provisioning services among the top five important ecosystem services. Under the entry tickets fee waiver hypothesis, more than 90% respondents were willing to pay for maintainance of the ecosystem services, but the average payment of 165.9 yuan/person was less than current ticket price. Willingness to pay was significantly affected by education level and career; together with the impact of age and personal income, clustered groups with certain willingness to pay were identified. These findings indicate that in the development of tourism in national parks, managers should focus on securing typical cultural ecosystem services regarding trade-offs in demand from different tourist groups. They also should improve the public's awareness of the chracteristics of ecosystems to facilitate their active participation in conservation.